Clinic to Serve Voices of Our Communities
December 20, 2017
By Geoff Kimmerly
Second Half editor
Roger Smith was a senior at Lake Orion High School in 1993-94 when he got his first public address announcing opportunity, filling in for varsity boys basketball games after the longtime announcer decided to take a season off.
Tony Coggins was only a freshman when he grabbed the microphone for the first time – getting that chance when his dad, Flushing athletic director Dale Coggins, couldn’t find anyone else to announce middle school football games.
Steve Miller actually started as a game official during his senior year of high school at East Detroit, and is a college football official today – but with the PA bug keeping him in that part of the game as well.
All three have similar getting-started stories – they jumped in with little to no experience but with both feet, found mentors to emulate (including one in common, longtime MHSAA and Michigan State University voice Erik O. Furseth), and honed their craft over decades on their ways to becoming mainstays in their communities and regulars at MHSAA Finals in multiple sports.
Miller, Coggins and Smith will share those experiences and wisdom as instructors at the MHSAA’s Public Address Announcers Clinic on Jan. 6 at the MHSAA Office in East Lansing. The day will provide an opportunity not just for training, but for announcers statewide to come together and discuss the key contribution they make to high school sports all over our state.
“I don’t claim to be an expert, but I’ve done it enough years now too that I’ve had emergency situations and really odd requests,” Smith said. “I’m the only football announcer here (at Lake Orion), and I never get to get with my fellow colleagues. So it’s nice to have that network, to know there are other people out there who do it, and to learn from others and to see mistakes that I probably still am making and how to get better and situations I haven’t thought about.”
The clinic will use a curriculum developed by the National Association of Sports Public Address Announcers and focus on the role of the public address announcer, public address announcing expectations (school, state association and NASPAA), public address announcing philosophy, sportsmanship/NASPAA Code of Conduct, announcing Do's and Don'ts, scriptwriting and handling emergency situations.
Registration is limited to 75 attendees, but spots are available. Click for the registration form.
“The public address announcer helps set the tone for educational athletic events,” said John Johnson, MHSAA Director of Broadcast Properties. “At the high school level, we expect our announcers to inform everyone of what’s happening – not to entertain them – and to be a welcoming and reassuring presence. This clinic provides information they can’t get anywhere else.”
Miller initially hoped to work in sports television growing up, then switched lanes to education. He teaches mathematics and applied technology at Harrison Township L’Anse Creuse, where he started doing PA in 1999 for girls basketball games.
Coggins’ middle school football debut came in 1985, and 33 years later he’s going strong. Now in his 18th year announcing where he teaches at Holly, Coggins lends his voice to football, basketball, baseball, softball, volleyball, competitive cheer and swimming & diving events. Smith is in his 17th year back at his alma mater, where he teaches broadcasting. He primarily announces football and basketball although he’s helped with baseball, softball and swimming as well, using the opportunity to practice what he preaches to his students in the classroom.
“I have zero athletic ability whatsoever, which is interesting because my father was an all-state running back. But I enjoy being involved, and I've always been the one for history and statistics and knowing what's going on,” Coggins said. “This is a way for me to be involved. It's a way for me to use a talent I've been given; public speaking has always come pretty naturally for me.
“So I worked at my craft to get better. I got better from watching the people around me, from studying the people I like, and the people – if I saw someone I didn’t care for – I'd make a note and say to myself, ‘Don't do that.’ I take feedback from people very personally, and I mean that in a good way. If somebody takes the time to come up and say ‘You did this well; I think you should change this,’ that means they care about the program also. We all have the same goal in mind, and that's to make the experience good for the high school student and the parents, the fans, that come there.”
Miller began learning his craft by attending MHSAA championship events and paying special attention to Furseth, the longtime and legendary voice of Football and Basketball Finals. Nearly two decades after getting his start, Miller also is the voice of University of Michigan men’s and women’s lacrosse and has announced MHSAA Finals in multiple sports since 2005.
In 2012, he officiated the Division 1 Football Final at Ford Field, then moved to the press deck to announce the Division 3 Final that night.
“There are a lot of great examples of how to do this at this level, and also not great examples,” Miller said. “The biggest issue is just doing it the right way and knowing what’s expected at our level – being the informational voice instead of the cheerleader. I was fortunate; I took the lead from guys like Eric who knew that was what was expected. And it just wasn’t my personality or my style to start yelling and screaming.”
The conference registration fee of $75 includes the NASPAA’s second edition of “The Voice Above The Crowd” – the official public address announcing manual for amateur sports – plus a one-year membership in the NASPAA and lunch.
All three instructors are members of the NASPAA and continue to announce MHSAA Finals in football, basketball, baseball and softball.
“I’m super honored to be involved in those kinds of events, to be able to provide a soundtrack to some of the biggest moments in people’s lives,” Miller said. “Knowing I’m providing a service is big for me, and it’s kinda neat being the invisible voice … the invisible soundtrack that helps make the experience special for them.”
PHOTOS: (Top) Steve Miller calls a basketball game during an MHSAA Finals weekend at the Breslin Center at Michigan State University. (Middle) While officials regulate action on the court, announcers like Roger Smith (lower left) call the shots from the PA seat.
Rice Brings Officials Expertise to MHSAA
August 2, 2018
By Geoff Kimmerly
Second Half editor
Before starting down the path toward becoming one of the nation’s most respected trainers of baseball umpires, Brent Rice was a student at small-town Concord High School who didn’t have to put much effort into succeeding academically.
But he received a challenge that has continued serving him along the way.
It came from one of his high school coaches, who said he’d go to bat for the then-senior leaving school early to begin attending the prestigious Harry Wendelstedt Umpire School in Ormond Beach, Florida. But first, Rice would have to show the higher level of effort and commitment it would take to succeed on his quest to become a professional official.
That nudge from high school sports drove Rice’s surge into officiating, and also remained with him as he decided to come home and serve Michigan’s high schools – with nearly two decades of teaching and training experience to guide him as an assistant director for the Michigan High School Athletic Association.
Rice, who went on to umpire minor league baseball for 12 years and become administrative director and chief of instruction for the Wendelstedt school, has been named to an MHSAA assistant director’s position, effective August 13. He will be charged with supervising the nearly 10,000 registered officials in all sports and also serve as the MHSAA’s director of baseball and assist with softball.
“I went to a small school, and I learned a lot of life lessons through that and I want to be able to give back,” Rice said. “It’s where I got my start, and where I want to finish up.”
The Wendelstedt school is the most highly-attended professional umpire school in the world, and Rice has served as chief of instruction since Sept. 2000 while adding responsibilities as administrative director in Jan. 2005. Rice also umpired at various levels of minor league baseball from 2000-12, including as a crew chief, and has directed or contributed to training publications referred to by thousands of professional umpires worldwide.
Rice, 36, graduated from Concord High School in 2000 and has a bachelor’s degree from Western Michigan University. He began attending Wendelstedt as a student while a senior at Concord and currently umpires at the Division I college level in the Big Ten and Atlantic Coast Conference. He moved to Battle Creek from New Orleans four years ago, and since returning to this state has been registered as an MHSAA official for baseball, volleyball and 11 and 8-player football, working as part of a regular football crew.
He was selected for the assistant director position from a pool of nearly 70 applicants.
"Brent Rice has devoted his career to preparing the next generations of officials, and he will provide great expertise in growing our efforts to recruit, retain and train officials in all of our sports," said newly-appointed MHSAA Executive Director Mark Uyl, who formerly served as assistant director and the association's coordinator of officials. "He is a national leader in teaching and training and has been a much sought-after speaker and clinician for many years, yet brings knowledge and passion for Michigan and educational athletics.
“His experience, work ethic and relationship-building skills will make him a valuable addition to the MHSAA staff."
Rice will draw on nearly two decades of experience in administration and rules interpretation in addition to his on-field umpiring experience.
While at Wendelstedt, Rice supervised 30 Minor and Major League Baseball instructors and developed the curriculum for training future professional umpires. He led the day-to-day operations of the program, and also presented daily classroom lectures on rules and directed staff demonstrations of field mechanics.
As the school’s administrative director, Rice was responsible for maintaining registration and enrollment records and developing programs to increase enrollment. Among his successful initiatives were recruiting programs that focused on engaging college student-athletes and military veterans.
He has directed the design, composition and annual revision of the school’s Official Baseball Rules and Interpretation Manual, the go-to source for umpires at all levels across the country and internationally. Rice also is a regular contributor to officiating publications and in the production of video training packages, and has been commissioned to rewrite the Official Baseball Rules manual used at all levels of the professional game.
Additionally, Rice has worked with both Minor League and Major League Baseball to develop various protocols and has served as a consultant for the Chinese Professional Baseball League, Korean Baseball Organization and the summer collegiate Northwoods League, as well as USA Fencing.
One area Rice would like to start work on immediately at the MHSAA revolves around tackling poor sportsmanship – a main factor driving officials away from the avocation.
Rice doesn’t see recruiting officials as the most difficult part of bolstering the MHSAA’s ranks; it’s retaining them.
“For me, the challenge is to try to find incentives outside of the box in some way … find other things to bring them along, make them feel supported and ultimately stay with you,” Rice said.
Rice played football and baseball as a student at Concord. He is working toward a master’s degree in public administration to go with his bachelor’s from WMU in political science and sociology. He and his wife Jenna have two daughters.
PHOTOS: (Top) Brent Rice, left, instructs an umpire during a drill at the Wendelstedt Umpire School. (Middle) Rice, far left, speaks to a group of students under his supervision. (Photos courtesy of Wendelstedt Umpire School.)