Clinic to Serve Voices of Our Communities
December 20, 2017
By Geoff Kimmerly
Second Half editor
Roger Smith was a senior at Lake Orion High School in 1993-94 when he got his first public address announcing opportunity, filling in for varsity boys basketball games after the longtime announcer decided to take a season off.
Tony Coggins was only a freshman when he grabbed the microphone for the first time – getting that chance when his dad, Flushing athletic director Dale Coggins, couldn’t find anyone else to announce middle school football games.
Steve Miller actually started as a game official during his senior year of high school at East Detroit, and is a college football official today – but with the PA bug keeping him in that part of the game as well.
All three have similar getting-started stories – they jumped in with little to no experience but with both feet, found mentors to emulate (including one in common, longtime MHSAA and Michigan State University voice Erik O. Furseth), and honed their craft over decades on their ways to becoming mainstays in their communities and regulars at MHSAA Finals in multiple sports.
Miller, Coggins and Smith will share those experiences and wisdom as instructors at the MHSAA’s Public Address Announcers Clinic on Jan. 6 at the MHSAA Office in East Lansing. The day will provide an opportunity not just for training, but for announcers statewide to come together and discuss the key contribution they make to high school sports all over our state.
“I don’t claim to be an expert, but I’ve done it enough years now too that I’ve had emergency situations and really odd requests,” Smith said. “I’m the only football announcer here (at Lake Orion), and I never get to get with my fellow colleagues. So it’s nice to have that network, to know there are other people out there who do it, and to learn from others and to see mistakes that I probably still am making and how to get better and situations I haven’t thought about.”
The clinic will use a curriculum developed by the National Association of Sports Public Address Announcers and focus on the role of the public address announcer, public address announcing expectations (school, state association and NASPAA), public address announcing philosophy, sportsmanship/NASPAA Code of Conduct, announcing Do's and Don'ts, scriptwriting and handling emergency situations.
Registration is limited to 75 attendees, but spots are available. Click for the registration form.
“The public address announcer helps set the tone for educational athletic events,” said John Johnson, MHSAA Director of Broadcast Properties. “At the high school level, we expect our announcers to inform everyone of what’s happening – not to entertain them – and to be a welcoming and reassuring presence. This clinic provides information they can’t get anywhere else.”
Miller initially hoped to work in sports television growing up, then switched lanes to education. He teaches mathematics and applied technology at Harrison Township L’Anse Creuse, where he started doing PA in 1999 for girls basketball games.
Coggins’ middle school football debut came in 1985, and 33 years later he’s going strong. Now in his 18th year announcing where he teaches at Holly, Coggins lends his voice to football, basketball, baseball, softball, volleyball, competitive cheer and swimming & diving events. Smith is in his 17th year back at his alma mater, where he teaches broadcasting. He primarily announces football and basketball although he’s helped with baseball, softball and swimming as well, using the opportunity to practice what he preaches to his students in the classroom.
“I have zero athletic ability whatsoever, which is interesting because my father was an all-state running back. But I enjoy being involved, and I've always been the one for history and statistics and knowing what's going on,” Coggins said. “This is a way for me to be involved. It's a way for me to use a talent I've been given; public speaking has always come pretty naturally for me.
“So I worked at my craft to get better. I got better from watching the people around me, from studying the people I like, and the people – if I saw someone I didn’t care for – I'd make a note and say to myself, ‘Don't do that.’ I take feedback from people very personally, and I mean that in a good way. If somebody takes the time to come up and say ‘You did this well; I think you should change this,’ that means they care about the program also. We all have the same goal in mind, and that's to make the experience good for the high school student and the parents, the fans, that come there.”
Miller began learning his craft by attending MHSAA championship events and paying special attention to Furseth, the longtime and legendary voice of Football and Basketball Finals. Nearly two decades after getting his start, Miller also is the voice of University of Michigan men’s and women’s lacrosse and has announced MHSAA Finals in multiple sports since 2005.
In 2012, he officiated the Division 1 Football Final at Ford Field, then moved to the press deck to announce the Division 3 Final that night.
“There are a lot of great examples of how to do this at this level, and also not great examples,” Miller said. “The biggest issue is just doing it the right way and knowing what’s expected at our level – being the informational voice instead of the cheerleader. I was fortunate; I took the lead from guys like Eric who knew that was what was expected. And it just wasn’t my personality or my style to start yelling and screaming.”
The conference registration fee of $75 includes the NASPAA’s second edition of “The Voice Above The Crowd” – the official public address announcing manual for amateur sports – plus a one-year membership in the NASPAA and lunch.
All three instructors are members of the NASPAA and continue to announce MHSAA Finals in football, basketball, baseball and softball.
“I’m super honored to be involved in those kinds of events, to be able to provide a soundtrack to some of the biggest moments in people’s lives,” Miller said. “Knowing I’m providing a service is big for me, and it’s kinda neat being the invisible voice … the invisible soundtrack that helps make the experience special for them.”
PHOTOS: (Top) Steve Miller calls a basketball game during an MHSAA Finals weekend at the Breslin Center at Michigan State University. (Middle) While officials regulate action on the court, announcers like Roger Smith (lower left) call the shots from the PA seat.
2020 Bush Awards Honor Dedicated ADs
By
Geoff Kimmerly
MHSAA.com senior editor
October 21, 2020
East Grand Rapids’ Tim Johnston, Maple City Glen Lake’s Mark Mattson, Vicksburg’s Michael Roy and Gaylord’s Christian Wilson all lead programs that frequently earn headlines for success in competition.
But these four athletic directors also are known in their local and statewide sports communities for the positive experiences they help provide students, their own as well as those who take part in the same leagues or tournament events they frequently host.
To honor their often unsung work in creating these experiences for athletes, all four have been named recipients of the Michigan High School Athletic Association’s Allen W. Bush Award for 2020.
Al Bush served as executive director of the MHSAA for 10 years. The award honors individuals for past and continuing service to prep athletics as a coach, administrator, official, trainer, doctor or member of the media. The award was developed to bring recognition to men and women who are giving and serving without a lot of attention. This is the 29th year of the award, with selections made by the MHSAA's Representative Council.
“Leaders among peers, ceaseless dedication, never saying ‘no’ when needed – these are how this year’s Bush Award honorees are described by their colleagues, and how we’ve come to know them as well,” MHSAA Executive Director Mark Uyl said. “What they give willingly for school sports goes far beyond awards they’ve received, and at the same time often receives little attention. We’re delighted to recognize all of their continuing contributions.”
Johnston has begun his 39th year in education, with the last eight for East Grand Rapids Public Schools, where he has led one of the state’s most successful athletic programs – EGR, which offers 34 varsity sports, was named a Michigan Exemplary Athletic Program in 2018 by the Michigan Interscholastic Athletic Administrators Association (MIAAA). Johnson was chosen as his region’s Athletic Director of the Year by the MIAAA in 2017. He previously served as a teacher and coach at Grand Rapids Catholic Central, and then as an athletic director and principal at Hastings.
He has made significant contributions to Michigan’s largest high school league, having served as president, vice president, secretary and realignment chairperson for the Ottawa-Kent Conference, and hosted various MHSAA Tournament competitions for the District, Regional and Finals rounds. Johnston also has served on multiple MHSAA sport committees and its board of canvassers, and as part of the Scholar-Athlete Award selection committee. Additionally, he has served as an instructor for the MHSAA’s Coaches Advancement Program (CAP) and as a program presenter at conferences for both the MIAAA and National Interscholastic Athletic Administrators Association (NIAAA) – and served as Michigan’s delegate to the latter.
After graduating from Grand Rapids Catholic Central, Johnston earned an associate degree from Grand Rapids Junior College and a bachelor’s from Grand Valley State University, and then a master’s in education leadership from Michigan State University. He earned his certified athletic administrator (CAA) designation from the NIAAA.
“Tim has always been incredibly positive in advocating for kids,” MHSAA Executive Director Mark Uyl said. “I’ve known Tim for years as a principal and as an athletic director, and there’s absolutely no one who better sees the big picture of how academics and athletics fit together.”
Mattson is into his 22nd year coaching, teaching or serving as an administrator in Michigan high schools, and in his second tenure as athletic director at Maple City Glen Lake. He previously served in the same role and others at Marquette High School for 11 years and then as athletic director at Traverse City Central before returning to Glen Lake as athletic director and assistant principal. He also coached and taught in Rhinelander, Wis., to begin his career, and served as an undergrad men’s basketball assistant coach at Northern Michigan University.
Mattson also is a frequent MHSAA Tournament host and participated on sport committees for skiing, football, basketball, cross country and track & field, and has served as an MIAAA regional representative and as secretary for the Big North Conference. He received MIAAA regional Athletic Director of the Year awards in both 2008 and 2018, and was selected as the Upper Peninsula Athletic Director of the Year in 2006.
A current member of the MHSAA Representative Council – representing Class C and D schools in the northern Lower Peninsula – Mattson is a graduate of L’Anse High School and earned his bachelor’s degree and then his master’s in educational administration both from NMU. While at NMU and into his tenure at Marquette, Mattson also was a registered MHSAA official in football and basketball for a decade and briefly for softball and volleyball.
“Mark, having served his career in northern Michigan and the Upper Peninsula, always brings a unique perspective on how the largest schools survive in northern Michigan,” Uyl said. “Schools like Marquette and Traverse City Central face a unique challenge. He’s always been an advocate for schools with those unique circumstances – but also for all schools up north, and especially now as part of the Representative Council.”
Roy is a graduate of Paw Paw High School who returned to Michigan after earning bachelor’s and master’s degrees – the latter in curriculum and instruction – at the University of Nevada-Las Vegas, where he also was a member of the football team for two years. He is into his 22nd year as an athletic administrator, serving three years at Lawton before joining the Vicksburg administration at the start of the 2001-02 school year. He has hosted more than 100 MHSAA postseason events and numerous CAP sessions while also serving as a CAP instructor, and his Vicksburg program received the Exemplary Athletic Program award in 2020.
Roy served as president of the MIAAA during the 2019-20 school year and has made vast contributions as part of the athletic directors’ professional organization with more than 15 years as a regional representative and 10 times serving as the state’s NIAAA delegate at the National Federation of State High School Associations (NFHS) national conference. He has served more than a decade as a Leadership Training Institute instructor for the MIAAA and as part of the NIAAA national teaching faculty.
He has received three certifications from the NIAAA including the certified master athletic administrator designation in 2005. Roy was named his region’s Athletic Director of the Year by the MIAAA in 2009 and state Athletic Director of the Year in 2012 – when he was also a finalist for national Athletic Director of the Year from the National High School Coaches Association.
“Mike has been incredibly giving with his time, especially with his leadership with the MIAAA,” Uyl said. “He has a can-do attitude, whether it be in hosting events or with other problem-solving he’s provided our entire MHSAA staff over many years.”
Wilson is into his 19th year in education, serving as athletic director and assistant principal for Gaylord Community schools; he also briefly served as athletic director at Novi High School and as high school athletic director in Mount Gilead, Ohio, and taught in Auburndale, Wis.
Wilson also is a frequent host of MHSAA Tournament events – he hosted more than 10 during the 2019-20 school year alone – and also has served on various MHSAA committees. He has served as president of the Big North Conference and provided his expertise to the local Little League and youth football boards. He was named his region’s Athletic Director of the Year by the MIAAA in 2016.
A graduate of Chassell High School, Wilson then earned his bachelor’s degree from Northern Michigan University and a master’s in athletic administration from Western Michigan University. Prior to beginning his career in education, Wilson served as an assistant men’s basketball coach at both Michigan Technological University and Western Michigan. He played at Michigan Tech before finishing his career at NMU.
“Christian has been a successful administrator for many years because of his outstanding temperament and the way he connects with people,” Uyl said. “He’s someone who takes the work seriously, but never takes himself too seriously. He has served as a mentor to so many, and he’s very gifted at building relationships. At the end of the day, that’s what our business is about – those relationships.”
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.