'Check-in Champ' App Rewards Fans
January 10, 2017
By Geoff Kimmerly
Second Half editor
The Michigan High School Athletic Association and SuperFanHigh, a leading fan loyalty and engagement company, have launched a mobile app that will allow students, faculty, alumni, community members and all fans to earn prizes and college scholarships by showing support for high school basketball teams.
To participate, fans simply need to download the “Check-in Champ” app for free from the Apple iTunes or Google Play online stores and then check in at high school girls and boys basketball games they are attending this season. SuperFanHigh will track these check-ins and provide standings of fans who attend the most events statewide beginning Tuesday, Jan. 10. Fans “checking in” accrue points toward prizes including a total of $5,000 in college scholarships sponsored by MI Student Aid.
“The ‘Check-in Champ’ contest provides an exciting opportunity for our schools to promote their regular-season girls and boys basketball games,” MHSAA Executive Director John E. “Jack” Roberts said. “We’re eager to see how this will build more excitement at games, both during the regular season and the MHSAA tournament, and we’re appreciative of MI Student Aid for adding significant incentive for students and their families who support their classmates and communities.”
For the remainder of this Michigan high school boys and girls basketball season, fans who attend games will earn points. When registering on the app, fans must select their favorite school. Schools will be divided by Class: A, B, C and D. A $3,000 scholarship will be awarded to the fan who earns the most points overall across all four classes, and $500 scholarships will be awarded to fans who earn the most points in each class.
Only student fans will be eligible to use the college scholarships; however, fans who are not students may still compete for the scholarships and designate them for specific students should they win the contest. All fans, including those who are not students, will be able to earn app “badges” as they accrue points, and the top 100 point-getters will receive shirts printed to celebrate their accomplishment in the contest.
“We are excited about partnering with the MHSAA to launch this new app,” said Anne Wohlfert, Director of the Student Financial Services Bureau at the Michigan Department of Treasury. “We are pleased to offer $5,000 in scholarship dollars to the students who attend the most games. This joint venture aligns with our goals to provide high school students and their families with student financial resources and information.”
The app provides other information for students and fans including their selected schools’ boys and girls basketball team schedules, MHSAA news and an opportunity to share photos through a ‘fan cam.’ Participants may accrue bonus points by answering MHSAA basketball trivia questions and promoting their “check-ins” on social media.
SuperFanHigh is a division of its parent company, SuperFanU and provides fan experiences for more than 300 high schools and colleges/universities across the country. The company is leading the market in developing innovative platforms that allow the communication and marketing between students/fans and schools to be more engaging and efficient.
“We know that our partnership with MHSAA will yield lots of excitement this year across the state of Michigan,” says Kayla Mount, co-founder and COO of SuperFanU.
Tournament Attendance Tops 1.4 Million
September 17, 2013
By Geoff Kimmerly
Second Half editor
The 2012-13 school year marked the sixth straight that attendance at Michigan High School Athletic Association postseason tournaments totaled more than 1.43 million fans, with attendance at girls tournaments topping 430,000 for the fourth straight year.
Total attendance for 2012-13 was 1,433,356 fans, with 1,002,663 at boys tournaments and 430,693 spectators at girls tournaments. Attendance is kept for all sports except golf, skiing and tennis, for which admission typically is not charged.
Girls tournament attendance first topped 400,000 for a school year in 2008-09, then rose over 430,000 for the first time the following year. Helping fuel the total in 2012-13 was a record crowd of 25,290 for competitive cheer (District, Regional and Final rounds combined), and also a record attendance of 12,508 for the girls and boys bowling tournament.
Total attendance did dip slightly in 2012-13, down from 1,479,152 the year before, a drop of 3.1 percent and the lowest since 2006-07. However, four sports joined cheer and bowling with attendance increases from 2011-12 – girls basketball up 4.8 percent to 166,153 fans, gymnastics up 16.8 percent to 2,290, team wrestling up 1.2 percent to 28,863 and ice hockey up 6.5 percent with 59,037 fans this past season.
Football again was the most attended tournament for the sixth consecutive year with 397,944 fans in 2012 – although that represented a 7.3 percent drop from the 2011 playoffs. However, the Regional (5.6 percent) and Semifinal (6.3) rounds both saw increases in fans from the previous season.
Similarly, boys basketball again was second in attendance with 318,325 fans, despite a 1.4 percent decrease from 2011-12. However, the District, Regional and Quarterfinal rounds showed a combined increase of 2.4 percent over the previous season. Girls basketball attendance increased in every round from 2011-12 for an overall increase of 4.8 percent. The Finals weekend total, including semifinals and championship games for each class, was 19,003, the highest since 1992-93.
Girls lacrosse total attendance dropped 9.7 percent to 5,009 fans, but still totaled its second most as an MHSAA sport and set records for Semifinals (1,027) and Finals (1,171) attendance. Volleyball attendance (96,151) remained above 96,000 fans for the fourth consecutive year despite falling 3.2 percent from its 2011-12 record high. Girls soccer dropped less than half a percent from 2011-12 to 26,836 fans, but set a Regional round record with 10,574.