'Check-in Champ' App Rewards Fans

January 10, 2017

By Geoff Kimmerly
Second Half editor

The Michigan High School Athletic Association and SuperFanHigh, a leading fan loyalty and engagement company, have launched a mobile app that will allow students, faculty, alumni, community members and all fans to earn prizes and college scholarships by showing support for high school basketball teams.

To participate, fans simply need to download the “Check-in Champ” app for free from the Apple iTunes or Google Play online stores and then check in at high school girls and boys basketball games they are attending this season. SuperFanHigh will track these check-ins and provide standings of fans who attend the most events statewide beginning Tuesday, Jan. 10. Fans “checking in” accrue points toward prizes including a total of $5,000 in college scholarships sponsored by MI Student Aid.

“The ‘Check-in Champ’ contest provides an exciting opportunity for our schools to promote their regular-season girls and boys basketball games,” MHSAA Executive Director John E. “Jack” Roberts said. “We’re eager to see how this will build more excitement at games, both during the regular season and the MHSAA tournament, and we’re appreciative of MI Student Aid for adding significant incentive for students and their families who support their classmates and communities.”

For the remainder of this Michigan high school boys and girls basketball season, fans who attend games will earn points. When registering on the app, fans must select their favorite school. Schools will be divided by Class: A, B, C and D. A $3,000 scholarship will be awarded to the fan who earns the most points overall across all four classes, and $500 scholarships will be awarded to fans who earn the most points in each class.

Only student fans will be eligible to use the college scholarships; however, fans who are not students may still compete for the scholarships and designate them for specific students should they win the contest. All fans, including those who are not students, will be able to earn app “badges” as they accrue points, and the top 100 point-getters will receive shirts printed to celebrate their accomplishment in the contest.

“We are excited about partnering with the MHSAA to launch this new app,” said Anne Wohlfert, Director of the Student Financial Services Bureau at the Michigan Department of Treasury. “We are pleased to offer $5,000 in scholarship dollars to the students who attend the most games. This joint venture aligns with our goals to provide high school students and their families with student financial resources and information.”

The app provides other information for students and fans including their selected schools’ boys and girls basketball team schedules, MHSAA news and an opportunity to share photos through a ‘fan cam.’ Participants may accrue bonus points by answering MHSAA basketball trivia questions and promoting their “check-ins” on social media.

SuperFanHigh is a division of its parent company, SuperFanU and provides fan experiences for more than 300 high schools and colleges/universities across the country. The company is leading the market in developing innovative platforms that allow the communication and marketing between students/fans and schools to be more engaging and efficient.

“We know that our partnership with MHSAA will yield lots of excitement this year across the state of Michigan,” says Kayla Mount, co-founder and COO of SuperFanU.

Goorhouse Gives Back at Home

By Geoff Kimmerly
MHSAA.com senior editor

January 24, 2014

By Geoff Kimmerly
Second Half editor

Three traits have been key in making Holland Christian grad Mike Goorhouse nationally-recognized as a civic leader on the rise.

He’s a strong communicator, which comes in handy when coordinating support for causes all over the state.

He’s a relationship builder, allowing him to develop strong rapport as he explains how everyone can give something back to their communities.

Finally, Goorhouse is a philanthropist – not just in job, but in life. He is the vice president for donor development at the Community Foundation of the Holland/Zeeland Area, where he works to raise support for nonprofit organizations. He also has served on the boards of directors/trustees for eight organizations, and he and his wife financially contribute to more than 15. 

But a fourth quality, nurtured during his tennis and soccer careers, has been an asset as well for the 2003-04 MHSAA Scholar-Athlete Award winner.

“I always loved the competition side of sports. I talk to people who own companies, run companies, run shops. The reason they hire people who were involved in athletics is because of that drive,” said Goorhouse, 27, who was named in 2011 as one of the top 30 civic leaders nationally under the age of 30 by online networking site Splashlife. “Not everyone has that drive to succeed, to win, get a goal.

“Succeeding in the non-profit world looks a lot different. But it takes the same drive.”

Goorhouse was among scholar-athletes recognized during the winter of 2004 by the MHSAA and Farm Bureau Insurance, which continues to sponsor the Scholar-Athlete Award program that has grown to honor 32 recipients annually. In advance of this March’s 25th celebration, Second Half is catching up with some of the hundreds who have been recognized (see additional links at the bottom of this page).

Earning a Scholar-Athlete Award likely meant more to Goorhouse than many of the other 607 who have been recognized over the quarter century. His grandfather, father and brother all have served as MHSAA officials, and his dad and brother both coach as well.

Mike also is part of a third generation of Goorhouses who annually attend the MHSAA Boys Basketball Finals, during which the Scholar-Athlete winners are recognized. He joined his dad and grandfather starting at 8 or 9 years old, and every year would read the bios of Scholar-Athlete Award winners in the Finals program and watch them line up on the court during halftime of the Class C championship game.

“Honestly, I wanted to be that,” Goorhouse said. “I had a lot of respect for the ability to balance academics and sports, and be good at both."

Goorhouse won the MHSAA Lower Peninsula Division 3 tennis title at No. 4 singles as a sophomore in 2002 and returned to the Finals at the No. 1 flight as a senior. He also played soccer at Holland Christian and then played tennis at Calvin College.

Tennis exposed Goorhouse to handling pressure on an individual basis while building mental toughness. Soccer was more about blending teammates’ skills and developing communication among the group.

“Everyone has his or her own version of the story, and that makes it more true; sports teaches a lot about leadership, and just about life and navigating the ups and downs, emotions, handling yourself under stress,” Goorhouse said. “I was in two way different sports, and it was fun to be able to see how those two things impacted me differently.”

As high school students begin focusing on college and potential occupations, professional giver probably isn’t an option many realize is possible. Goorhouse would’ve been counted in that group while at Holland Christian until becoming a member of the Community Foundation’s Youth Advisory Council. That opportunity joined him with many of his sports opponents from around the Holland area as they assisted the foundation in grant making for youth causes.

The philanthropy bug stuck. After his freshman year at Calvin, Goorhouse interned with the statewide Council of Michigan Foundations, which then hired him parttime as a college sophomore and fulltime once he graduated.

He returned to the Community Foundation in 2012 and works with 1,500 donors who contribute to the Holland/Zeeland area.

As donations grow, so does the foundation’s ability to give grants. But it’s not all about money. An oft-quoted definition of philanthropy is the “giving of time, talent and treasure” – and Goorhouse, as he speaks to various groups, makes sure to emphasize “and” as the most important word of that statement while encouraging donors to give of themselves in all three ways. 

“It’s who I am as a person that fits this job so perfectly. It’s hardly work,” Goorhouse said. “When they’re thinking about giving back to the community, they’re at their best. I get to talk about what they care about.”

Goorhouse earned his bachelor’s degree in secondary education and then a master’s in public administration from Grand Valley State University. He’s able to take advantage of his relative youth in the professional world to connect with high school students and explain to them the opportunities to give back as part of the non-profit world. He serves on the boards of generationOn and Learning to Give, which both focus on integrating service into pre-college education.

While the national recognition in 2011 might’ve carried the most significance among honors Goorhouse has received, another he earned in 2009 has been his most meaningful on a personal level.

He was honored with the inaugural Young Philanthropist of the Year award by the Community Foundation. He didn't begin work for that organization until three years later, but giving back in his hometown always has been close to his heart.

“I love this place. It’s not that I can only do this work here, but it’s extra special to do the work you love in the place that you love,” Goorhouse said. “I could’ve lived anywhere because I would be on the road regardless. But to come home where my family and friends are, to the community I know best, it’s special.”

Click to read the series' first installments: 

PHOTO: Mike Goorhouse sends a volley while playing tennis for Holland Christian. He won an MHSAA Scholar-Athlete Award in 2004. VIDEO: Goorhouse speaks in 2004 about playing for his high school tennis coach John Knoester.