'Check-in Champ' App Rewards Fans
January 10, 2017
By Geoff Kimmerly
Second Half editor
The Michigan High School Athletic Association and SuperFanHigh, a leading fan loyalty and engagement company, have launched a mobile app that will allow students, faculty, alumni, community members and all fans to earn prizes and college scholarships by showing support for high school basketball teams.
To participate, fans simply need to download the “Check-in Champ” app for free from the Apple iTunes or Google Play online stores and then check in at high school girls and boys basketball games they are attending this season. SuperFanHigh will track these check-ins and provide standings of fans who attend the most events statewide beginning Tuesday, Jan. 10. Fans “checking in” accrue points toward prizes including a total of $5,000 in college scholarships sponsored by MI Student Aid.
“The ‘Check-in Champ’ contest provides an exciting opportunity for our schools to promote their regular-season girls and boys basketball games,” MHSAA Executive Director John E. “Jack” Roberts said. “We’re eager to see how this will build more excitement at games, both during the regular season and the MHSAA tournament, and we’re appreciative of MI Student Aid for adding significant incentive for students and their families who support their classmates and communities.”
For the remainder of this Michigan high school boys and girls basketball season, fans who attend games will earn points. When registering on the app, fans must select their favorite school. Schools will be divided by Class: A, B, C and D. A $3,000 scholarship will be awarded to the fan who earns the most points overall across all four classes, and $500 scholarships will be awarded to fans who earn the most points in each class.
Only student fans will be eligible to use the college scholarships; however, fans who are not students may still compete for the scholarships and designate them for specific students should they win the contest. All fans, including those who are not students, will be able to earn app “badges” as they accrue points, and the top 100 point-getters will receive shirts printed to celebrate their accomplishment in the contest.
“We are excited about partnering with the MHSAA to launch this new app,” said Anne Wohlfert, Director of the Student Financial Services Bureau at the Michigan Department of Treasury. “We are pleased to offer $5,000 in scholarship dollars to the students who attend the most games. This joint venture aligns with our goals to provide high school students and their families with student financial resources and information.”
The app provides other information for students and fans including their selected schools’ boys and girls basketball team schedules, MHSAA news and an opportunity to share photos through a ‘fan cam.’ Participants may accrue bonus points by answering MHSAA basketball trivia questions and promoting their “check-ins” on social media.
SuperFanHigh is a division of its parent company, SuperFanU and provides fan experiences for more than 300 high schools and colleges/universities across the country. The company is leading the market in developing innovative platforms that allow the communication and marketing between students/fans and schools to be more engaging and efficient.
“We know that our partnership with MHSAA will yield lots of excitement this year across the state of Michigan,” says Kayla Mount, co-founder and COO of SuperFanU.
Use of Participation Fees Rises Slightly
August 20, 2014
By Geoff Kimmerly
Second Half editor
Nearly 57 percent of Michigan High School Athletic Association high schools assessed participation fees to help fund interscholastic athletics in 2013-14, according to the most recent survey taken by the MHSAA – indicating a slight increase in use of fees compared to the previous school year.
Of 405 high schools that responded to the 2013-14 survey, 229 – or 56.6 percent – charged fees last school year compared to 55.3 percent of member schools that charged in 2012-13. The percentage of member schools charging fees crossed 50 percent in 2010-11 and remained at 50.5 percent in 2011-12 before making a nearly five-percent jump two school years ago.
There were 758 senior high schools in the MHSAA membership in 2013-14 – the most recent survey generated a response rate of 53 percent. This was the 10th survey of schools since the 2003-04 school year, when members reported fees were being charged in 24 percent of schools.
The largest surge of charging fees in 2013-14 came at Class A schools, with 77 percent reporting fees after 71 percent reported using them in 2012-13. Class B schools saw a one percent increase to 62 percent with fees, and Class D schools saw a two percent increase to 39 percent. Class C schools, however, saw a four percent drop to 46 percent assessing for participation.
Charging a standardized per-team fee for each on which a student participates remains the most popular method among schools that assess fees, with 41 percent of schools that assess doing so in this way. The median fee among those schools was $85 in 2013-14, an increase of $20 from the previous year.
Building on a trend that emerged during the 2011-12 survey, the use of fees incurred by students who paid once for an entire year of participation increased for the third consecutive school year, this time to 33 percent of schools that charge – although, on a positive note, the median fee for students paying once for a school year dropped $25 from 2012-13 to $100 in 2013-14.
The survey for 2013-14 and surveys from previous years can be found on the MHSAA Website.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.