'Check-in Champ' App Rewards Fans
January 10, 2017
By Geoff Kimmerly
Second Half editor
The Michigan High School Athletic Association and SuperFanHigh, a leading fan loyalty and engagement company, have launched a mobile app that will allow students, faculty, alumni, community members and all fans to earn prizes and college scholarships by showing support for high school basketball teams.
To participate, fans simply need to download the “Check-in Champ” app for free from the Apple iTunes or Google Play online stores and then check in at high school girls and boys basketball games they are attending this season. SuperFanHigh will track these check-ins and provide standings of fans who attend the most events statewide beginning Tuesday, Jan. 10. Fans “checking in” accrue points toward prizes including a total of $5,000 in college scholarships sponsored by MI Student Aid.
“The ‘Check-in Champ’ contest provides an exciting opportunity for our schools to promote their regular-season girls and boys basketball games,” MHSAA Executive Director John E. “Jack” Roberts said. “We’re eager to see how this will build more excitement at games, both during the regular season and the MHSAA tournament, and we’re appreciative of MI Student Aid for adding significant incentive for students and their families who support their classmates and communities.”
For the remainder of this Michigan high school boys and girls basketball season, fans who attend games will earn points. When registering on the app, fans must select their favorite school. Schools will be divided by Class: A, B, C and D. A $3,000 scholarship will be awarded to the fan who earns the most points overall across all four classes, and $500 scholarships will be awarded to fans who earn the most points in each class.
Only student fans will be eligible to use the college scholarships; however, fans who are not students may still compete for the scholarships and designate them for specific students should they win the contest. All fans, including those who are not students, will be able to earn app “badges” as they accrue points, and the top 100 point-getters will receive shirts printed to celebrate their accomplishment in the contest.
“We are excited about partnering with the MHSAA to launch this new app,” said Anne Wohlfert, Director of the Student Financial Services Bureau at the Michigan Department of Treasury. “We are pleased to offer $5,000 in scholarship dollars to the students who attend the most games. This joint venture aligns with our goals to provide high school students and their families with student financial resources and information.”
The app provides other information for students and fans including their selected schools’ boys and girls basketball team schedules, MHSAA news and an opportunity to share photos through a ‘fan cam.’ Participants may accrue bonus points by answering MHSAA basketball trivia questions and promoting their “check-ins” on social media.
SuperFanHigh is a division of its parent company, SuperFanU and provides fan experiences for more than 300 high schools and colleges/universities across the country. The company is leading the market in developing innovative platforms that allow the communication and marketing between students/fans and schools to be more engaging and efficient.
“We know that our partnership with MHSAA will yield lots of excitement this year across the state of Michigan,” says Kayla Mount, co-founder and COO of SuperFanU.
Girls Events Set Record in 2013-14
September 18, 2014
By Geoff Kimmerly
Second Half editor
Michigan High School Athletic Association postseason tournaments drew more than 1.4 million fans in 2013-14 for the 15th straight school year, keyed in part by record attendance at girls events.
Total attendance for 2013-14 was 1,423,229 fans, with 988,669 at boys tournaments and 434,560 spectators at girls tournaments. Attendance is kept for all sports except golf, skiing and tennis, for which admission typically is not charged.
Total attendance did fall 10,127 fans, or 0.7 percent, from 2012-13. However, the girls tournament total broke a previous record set during the 2009-10 school year, with three girls sports setting overall attendance records: volleyball (101,654 fans), lacrosse (5,737) and competitive cheer (25,996). Boys and girls bowling tournaments, conducted simultaneously, also set an attendance record with 12,595 fans.
Cheer attendance increased for the 11th consecutive year and 2.8 percent from 2012-13; Cheer Finals attendance increased for the fifth straight year to a record 7,766 fans. The Boys Ice Hockey Finals also set a record with 14,595 fans, an increase of 1,690 over the previous year, while ice hockey’s total tournament attendance (60,778) was up 2.9 percent with increases at the Pre-Regional and Quarterfinal levels as well. Bowling, in addition to an overall attendance record, also saw a record for its Finals of 4,100 fans. The Baseball and Softball Finals, played at Michigan State University for the first time, did not set a record – but did draw 5,297 fans, a 29-percent increase from the previous season.
Attendance at boys tournament events fell to its lowest total since 1993-94, although the decrease from 2012-13 was less than one percent. However, football, despite a 1.5-percent decrease in attendance from the previous season, remained the highest MHSAA tournament draw for the seventh consecutive year with 392,069 fans. Football Finals attendance (52,409) rebounded 10.6 percent from 2012-13 after a similarly significant drop following 2011-12.
Boys Basketball Finals weekend attendance also bounced back significantly, with a 21.7-percent increase from the 2012-13 event to a three-day total of 42,373 fans at the Semifinals and Finals. Regional attendance also was up 4.8 percent, although overall boys basketball tournament attendance was down 3.2 percent to 308,205 fans. Girls basketball attendance was down 2.8 percent to 161,569 fans with Finals weekend attendance down 11.8 percent from 2012-13 – although the total Finals attendance of 16,763 fans in 2013-14 was the second-highest over the last four seasons, and attendance at Regionals and Quarterfinals increased from the previous girls basketball season.
Volleyball attendance increased 5.7 percent from 2012-13 while setting a District record of 68,447 fans, 16 percent more than the previous record set during 2011-12. Girls lacrosse bounced back from a slight drop in 2012-13 to set a record for overall attendance with 5,737 fans including a record for Semifinal attendance. Softball (3.7 percent to 42,242 fans), girls soccer (0.9 percent to 27,072) and girls swimming and diving (3.2 percent to 5,084) also saw attendance increases from 2012-13 – with girls soccer enjoying an 18-percent increase at the District level – while gymnastics (1,877) saw its lowest tournament attendance since 2007-08.
Five more sports saw attendance increases in 2013-14: Individual wrestling (49,037) was up 2.8 percent, boys lacrosse (7,726) was up 6.1 percent, baseball (47,540) was up 3.9 percent, boys and girls cross country (17,300) increased 1.9 percent and boys soccer (28,903) drew 35 more fans total than during 2012-13. Boys and girls cross country postseason events, like for bowling, are conducted simultaneously.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.