'Check-in Champ' App Rewards Fans

January 10, 2017

By Geoff Kimmerly
Second Half editor

The Michigan High School Athletic Association and SuperFanHigh, a leading fan loyalty and engagement company, have launched a mobile app that will allow students, faculty, alumni, community members and all fans to earn prizes and college scholarships by showing support for high school basketball teams.

To participate, fans simply need to download the “Check-in Champ” app for free from the Apple iTunes or Google Play online stores and then check in at high school girls and boys basketball games they are attending this season. SuperFanHigh will track these check-ins and provide standings of fans who attend the most events statewide beginning Tuesday, Jan. 10. Fans “checking in” accrue points toward prizes including a total of $5,000 in college scholarships sponsored by MI Student Aid.

“The ‘Check-in Champ’ contest provides an exciting opportunity for our schools to promote their regular-season girls and boys basketball games,” MHSAA Executive Director John E. “Jack” Roberts said. “We’re eager to see how this will build more excitement at games, both during the regular season and the MHSAA tournament, and we’re appreciative of MI Student Aid for adding significant incentive for students and their families who support their classmates and communities.”

For the remainder of this Michigan high school boys and girls basketball season, fans who attend games will earn points. When registering on the app, fans must select their favorite school. Schools will be divided by Class: A, B, C and D. A $3,000 scholarship will be awarded to the fan who earns the most points overall across all four classes, and $500 scholarships will be awarded to fans who earn the most points in each class.

Only student fans will be eligible to use the college scholarships; however, fans who are not students may still compete for the scholarships and designate them for specific students should they win the contest. All fans, including those who are not students, will be able to earn app “badges” as they accrue points, and the top 100 point-getters will receive shirts printed to celebrate their accomplishment in the contest.

“We are excited about partnering with the MHSAA to launch this new app,” said Anne Wohlfert, Director of the Student Financial Services Bureau at the Michigan Department of Treasury. “We are pleased to offer $5,000 in scholarship dollars to the students who attend the most games. This joint venture aligns with our goals to provide high school students and their families with student financial resources and information.”

The app provides other information for students and fans including their selected schools’ boys and girls basketball team schedules, MHSAA news and an opportunity to share photos through a ‘fan cam.’ Participants may accrue bonus points by answering MHSAA basketball trivia questions and promoting their “check-ins” on social media.

SuperFanHigh is a division of its parent company, SuperFanU and provides fan experiences for more than 300 high schools and colleges/universities across the country. The company is leading the market in developing innovative platforms that allow the communication and marketing between students/fans and schools to be more engaging and efficient.

“We know that our partnership with MHSAA will yield lots of excitement this year across the state of Michigan,” says Kayla Mount, co-founder and COO of SuperFanU.

Girls Events Set Attendance Record

September 17, 2015

By Geoff Kimmerly
Second Half editor

Michigan High School Athletic Association girls postseason events enjoyed record attendance for the second straight school year in 2014-15 as nearly 1.4 million fans total took in tournament events for which attendance is recorded.

Total attendance for 2014-15 was 1,389,209 fans, with 926,099 at boys tournaments and 463,110 spectators at girls events. Attendance is kept for all sports except golf, skiing and tennis, for which admission typically is not charged.

That total was down 31,518 fans, or 2.2 percent, from 2013-14. But that decrease was due mostly to a 20 percent drop in football attendance stemming from an uncharacteristically cold and snowy weekend for Pre-District games, and despite a slight uptick in MHSAA Finals attendance (53,494) in the sport for the second straight season to its highest total since 2011.

Attendance for Pre-District football games was down 45,663 fans (33 percent) from the same round of the 2013 Playoffs – although that one-weekend deficit was made up partially by an increase of 28,550 fans (6.6 percent) at girls events over the previous school year. 

Two girls sports – competitive cheer and volleyball – plus the combined girls and boys bowling tournament set attendance records during 2014-15. Volleyball set a an overall attendance record for the second straight season, with 110,931 fans, and also set records at the MHSAA District and Regional levels. Cheer set records at the District and Finals levels and overall with 31,284 fans for the tournament – an increase of 20 percent over the 2013-14 season. Bowling set an overall attendance record for the fourth straight season, this time with 13,298 fans.

A number of other sports continued promising trends. The Baseball and Softball Finals, which showed a 29-percent increase from the previous year after moving to Michigan State University in 2014, experienced another boost this spring. The Girls Soccer Finals also moved to MSU, which attracted more fans total to the site that weekend; however, the combined attendance for Baseball, Softball and Girls Soccer Finals (16,310 fans) this spring was 29 percent higher than the 2014 combined total when girls soccer championship games were played at two other sites.

Baseball and Softball Regionals experienced their highest turnouts since the 1995 season, with baseball setting a record for that round with 12,297 fans. Girls Soccer Regionals also set a record with 11,228 in attendance. All three sports saw overall postseason attendance increases from the spring 2014 to 2015 seasons.

Both girls and boys basketball also enjoyed postseason attendance increases for the 2014-15 season; girls basketball had its most fans (171,665) since 2005-06, while the boys (320,908) welcomed the most since 2011-12. Boys soccer postseason games attracted 34,795 fans, up 20 percent from 2013 and the most since the 2008 season, and wrestling experienced upticks at both championship levels – the Team Finals attendance of 29,564 was the highest since 2011, and the Individual Finals total of 49,215 was that event’s highest since 2012. Boys swimming and diving and the combined track and field tournaments also enjoyed increased tournament attendance from the previous school year.