'Check-in Champ' App Rewards Fans

January 10, 2017

By Geoff Kimmerly
Second Half editor

The Michigan High School Athletic Association and SuperFanHigh, a leading fan loyalty and engagement company, have launched a mobile app that will allow students, faculty, alumni, community members and all fans to earn prizes and college scholarships by showing support for high school basketball teams.

To participate, fans simply need to download the “Check-in Champ” app for free from the Apple iTunes or Google Play online stores and then check in at high school girls and boys basketball games they are attending this season. SuperFanHigh will track these check-ins and provide standings of fans who attend the most events statewide beginning Tuesday, Jan. 10. Fans “checking in” accrue points toward prizes including a total of $5,000 in college scholarships sponsored by MI Student Aid.

“The ‘Check-in Champ’ contest provides an exciting opportunity for our schools to promote their regular-season girls and boys basketball games,” MHSAA Executive Director John E. “Jack” Roberts said. “We’re eager to see how this will build more excitement at games, both during the regular season and the MHSAA tournament, and we’re appreciative of MI Student Aid for adding significant incentive for students and their families who support their classmates and communities.”

For the remainder of this Michigan high school boys and girls basketball season, fans who attend games will earn points. When registering on the app, fans must select their favorite school. Schools will be divided by Class: A, B, C and D. A $3,000 scholarship will be awarded to the fan who earns the most points overall across all four classes, and $500 scholarships will be awarded to fans who earn the most points in each class.

Only student fans will be eligible to use the college scholarships; however, fans who are not students may still compete for the scholarships and designate them for specific students should they win the contest. All fans, including those who are not students, will be able to earn app “badges” as they accrue points, and the top 100 point-getters will receive shirts printed to celebrate their accomplishment in the contest.

“We are excited about partnering with the MHSAA to launch this new app,” said Anne Wohlfert, Director of the Student Financial Services Bureau at the Michigan Department of Treasury. “We are pleased to offer $5,000 in scholarship dollars to the students who attend the most games. This joint venture aligns with our goals to provide high school students and their families with student financial resources and information.”

The app provides other information for students and fans including their selected schools’ boys and girls basketball team schedules, MHSAA news and an opportunity to share photos through a ‘fan cam.’ Participants may accrue bonus points by answering MHSAA basketball trivia questions and promoting their “check-ins” on social media.

SuperFanHigh is a division of its parent company, SuperFanU and provides fan experiences for more than 300 high schools and colleges/universities across the country. The company is leading the market in developing innovative platforms that allow the communication and marketing between students/fans and schools to be more engaging and efficient.

“We know that our partnership with MHSAA will yield lots of excitement this year across the state of Michigan,” says Kayla Mount, co-founder and COO of SuperFanU.

Sparrow to Present MHSAA Hoops Finals

March 15, 2016

By Geoff Kimmerly
Second Half editor

Sparrow Health System of Lansing, a provider of medical expertise and information to Michigan High School Athletic Association schools, their athletes, parents and staff, will serve as the presenting sponsor of this season’s Girls & Boys Basketball Finals to be played over the next two weeks. 

Sparrow, a member of the prestigious Mayo Clinic Care Network, is mid-Michigan’s premier healthcare organization with more than 10,000 caregivers. Sparrow’s Sports Medicine division offers programs for athletes at all levels and includes primary care physicians, orthopedic surgeons, physical therapists and athletic and performance trainers. 

The MHSAA Girls Basketball Finals will begin with Semifinals this Thursday (March 17) and Friday, with all four Finals on Saturday. The Boys Basketball Semifinals and Finals will be played next week, March 24-26. All games will be played at the Breslin Student Events Center at Michigan State University.

Sparrow lends its expertise through the MHSAA Website and on-site at various MHSAA tournament events. Resources from Sparrow staff, including information on current health and safety topics and trends, are accessible online through the Health & Safety page of the MHSAA Website, where an “Ask the Expert” feature connects users with sports health-related questions to Sparrow Caregivers.

“Sparrow Health System’s contributions have allowed us to bolster our ability to provide assistance on health and wellness topics to our athletes, parents, coaches and administrators,” said John E. “Jack” Roberts, executive director of the MHSAA. “We are pleased to have Sparrow involved with two of our most attended events and the opportunities they provide to make contact with many of our constituents.” 

The Girls and Boys Basketball Finals weekends drew a combined 62,654 fans in 2015. 

In addition to its presence at MHSAA Tournament events, Sparrow also provides speakers at MHSAA functions and events throughout the state, offering guidance on health issues for student-athletes. Sparrow physicians have spoken during MHSAA staff training sessions, Student Advisory Council meetings and athletic director orientations.

“Sparrow is proud to be the official health system of the MHSAA,” said Michael Shingles, D.O., Sparrow Sports Medicine medical director and team orthopedic surgeon for Michigan State University. “We provide some of the most advanced care in the mid-Michigan region and world. We are particularly excited to have a new Sports Medicine practice specifically for athletes like those participating in the high school basketball playoffs at the Breslin Center.”

Sparrow is mid-Michigan’s premier health care organization and includes hospitals in Lansing, St. Johns, Ionia and Carson City as well as Physicians Health Plan, Sparrow Physicians Health Network, the Sparrow Medical Group and the Michigan Athletic Club. Sparrow is affiliated with Michigan State University’s three human health colleges. Through these partnerships and the dedication of 10,000 caregivers, Sparrow pursues a vision to be nationally recognized as a leader in quality and patient experience.

The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,400 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.