'Check-in Champ' App Rewards Fans

January 10, 2017

By Geoff Kimmerly
Second Half editor

The Michigan High School Athletic Association and SuperFanHigh, a leading fan loyalty and engagement company, have launched a mobile app that will allow students, faculty, alumni, community members and all fans to earn prizes and college scholarships by showing support for high school basketball teams.

To participate, fans simply need to download the “Check-in Champ” app for free from the Apple iTunes or Google Play online stores and then check in at high school girls and boys basketball games they are attending this season. SuperFanHigh will track these check-ins and provide standings of fans who attend the most events statewide beginning Tuesday, Jan. 10. Fans “checking in” accrue points toward prizes including a total of $5,000 in college scholarships sponsored by MI Student Aid.

“The ‘Check-in Champ’ contest provides an exciting opportunity for our schools to promote their regular-season girls and boys basketball games,” MHSAA Executive Director John E. “Jack” Roberts said. “We’re eager to see how this will build more excitement at games, both during the regular season and the MHSAA tournament, and we’re appreciative of MI Student Aid for adding significant incentive for students and their families who support their classmates and communities.”

For the remainder of this Michigan high school boys and girls basketball season, fans who attend games will earn points. When registering on the app, fans must select their favorite school. Schools will be divided by Class: A, B, C and D. A $3,000 scholarship will be awarded to the fan who earns the most points overall across all four classes, and $500 scholarships will be awarded to fans who earn the most points in each class.

Only student fans will be eligible to use the college scholarships; however, fans who are not students may still compete for the scholarships and designate them for specific students should they win the contest. All fans, including those who are not students, will be able to earn app “badges” as they accrue points, and the top 100 point-getters will receive shirts printed to celebrate their accomplishment in the contest.

“We are excited about partnering with the MHSAA to launch this new app,” said Anne Wohlfert, Director of the Student Financial Services Bureau at the Michigan Department of Treasury. “We are pleased to offer $5,000 in scholarship dollars to the students who attend the most games. This joint venture aligns with our goals to provide high school students and their families with student financial resources and information.”

The app provides other information for students and fans including their selected schools’ boys and girls basketball team schedules, MHSAA news and an opportunity to share photos through a ‘fan cam.’ Participants may accrue bonus points by answering MHSAA basketball trivia questions and promoting their “check-ins” on social media.

SuperFanHigh is a division of its parent company, SuperFanU and provides fan experiences for more than 300 high schools and colleges/universities across the country. The company is leading the market in developing innovative platforms that allow the communication and marketing between students/fans and schools to be more engaging and efficient.

“We know that our partnership with MHSAA will yield lots of excitement this year across the state of Michigan,” says Kayla Mount, co-founder and COO of SuperFanU.

Participation Rises in 2015-16

June 30, 2016

By Geoff Kimmerly
Second Half editor 

Despite another slight decline in enrollment at Michigan High School Athletic Association member high schools for the 2015-16 school year, participation in sports rose for the first time since 2010-11 as a total of 284,227 participants took part in the 28 sports for which postseason tournaments are sponsored by the MHSAA.

This year’s 0.71 percent dip in enrollment at member schools is the latest in a steady decrease that has seen enrollment fall nearly 12 percent total since 2006-07; however, participation in MHSAA-sponsored sports was up 0.57 percent over 2014-15. A total of 15 sports saw participation increases from the school year before, with boys and girls bowling, boys cross country and girls lacrosse setting records.

Girls participation was up 1.7 percent to 119,281 participants, despite a fall in girls enrollment of sixth tenths of a percent. Boys participation did fall a slight two tenths of a percent, to 164,946 participants, but boys enrollment fell eighth tenths of a percent from the previous school year. The overall MHSAA totals count students once for each sport in which they participate, meaning students who are multiple-sport athletes are counted more than once. 

Girls lacrosse continued its streak of setting a participation record every season since becoming a sponsored tournament sport in 2005, this time with a 7.2 increase in participation to 2,775 athletes. Boys bowling saw a 3.7 percent increase this season to a record total of 3,860 athletes, while girls bowling was up 2.6 percent for a record total of 3,047. Boys cross country set a record for the second time in three seasons, this time up 5.3 percent with 9,254 runners.

A number of sports experienced bounce-backs from decreases over recent years. Boys basketball (0.5 percent increase to 21,524 athletes) was up after two straight years of decreases, while girls softball (5.2 percent increase to 13,788 athletes) was up after four straight years of lowering numbers. Boys track & field had seen participation decrease six straight seasons before bouncing back 1.6 percent this spring with 22,803 athletes, and wrestling also came back from six straight seasons of decreases with a 1.3 percent increase to 9,601 athletes. Girls volleyball just edged girls lacrosse for the largest increase of any MHSAA-sponsored sport in 2015-16, jumping 7.8 percent with 19,395 athletes after three straight seasons of declining participation.

Other sports with increased participation in 2015-16 were girls cross country (0.6 percent to 8,403 athletes), girls golf (3.8 percent to 3,460), girls gymnastics (3.2 percent to 638), boys soccer (1.0 percent to 14,574), girls soccer (0.3 percent to 13,367) and girls tennis (0.5 percent to 8,675).

However, a few troubling trends did continue. Girls basketball participation fell for the 10th straight season, this time nearly a percent to 15,558 athletes, the sport’s lowest total since records first were kept in 1991-92. The latest decrease brings the total fall in participation to 18.7 percent in that sport since a U.S. District Court decision led to the switching of girls basketball season from fall to winter beginning in 2007-08. Comparatively, girls enrollment at MHSAA schools during that time has fallen 12.1 percent. Although volleyball, the sport that swapped seasons with girls basketball and moved to fall, saw a large increase in 2015-16, its total number of athletes still was the third-lowest for the sport since 1993-94 and its participation is still down 10 percent since the seasons changed.

Also of note in this year’s survey:

• The increase in participation for 15 sports with a decrease in 13 was compared to an increase for only eight and decrease for 20 in 2014-15. Those increases and decreases were split evenly across boys and girls sports last school year; this school year, six boys sports were up and eight were down in participation, while nine girls sports were up and only five saw decreases.

•  For the second straight year, a slight decrease in football participation fell in line with the slight decrease in boys enrollment after larger drops previously. Football participation was down 1.4 percent for the second straight year (and slowed this time a few hundredths of a percent, from 1.44 in 2014-15 to 1.42). The drop in football participation from 2011-12 to 2012-13 was 3.7 percent, and the drop from 2012-13 to 2013-14 was two percent.

•  Skiing saw the largest combined decrease among pairs of related sports, with boys participation down 7.2 percent to 719 and girls down 2.8 percent to 652 after both experienced increases a year ago. Swimming & diving experienced decreases for both girls and boys together for the second straight year, although this time the decreases were smaller than in 2014-15; girls were down 4.3 percent to 5,378 athletes and boys were down 4.2 percent to 4,732.

•  Boys golf participation fell for the seventh straight season, four percent to 6,271 athletes, its lowest total on record. Boys tennis experienced its seventh straight decrease to 6,077 athletes, also the lowest total on record for that sport and a dip of 3.6 percent from 2014-15.

•  Baseball, after three straight seasons of increases, was down just less than a percent this spring. Boys lacrosse, after setting a participation record in 2013-14, was down for the second straight year but this time by only six athletes, or one tenth of a percent. Girls track & field was down for the second straight year, by 1.5 percent, after three straight of increases.

The participation figures are gathered annually from MHSAA member schools to submit to the National Federation of State High School Associations for compiling of its national participation survey. Results of Michigan surveys from the 2000-01 school year to present may be viewed on the MHSAA Website.

The following chart shows participation figures for the 2015-16 school year from MHSAA member schools for sports in which the Association sponsors a postseason tournament:

Boys

 

Girls

 

SPORT

SCHOOLS (A)

PARTICIPANTS

SCHOOLS (A)

PARTICIPANTS (B)

Baseball

635/654/5

18,173

-

0/6

Basketball

728/735/4

21,509

653/722

15,558/15

Bowling

369/382/4

3,853

350/374

3,047/7

Competitive Cheer

-

-

336/350

7,062

Cross Country

615/641/1

9,252

597/636

8,403/2

Football - 11 player

595/627/81

38,500

-

0/92

8-player

47/49/1

927

-

1

Golf

497/532/42

6,197

334/340

3,460/74

Gymnastics

-

-

67/76

638

Ice Hockey

227/260/5

3346

-

0/6

Lacrosse

137/143/4

4,948

97/99

2,775/4

Skiing-Alpine

85/100/0

719

92/102

652/0

Soccer

474/497/15

14,526

456/477

13,367/48

Softball-Fast Pitch

-

-

612/639

13,788

Swimming & Diving

238/271/0

4,732

253/281

5,378/0

Tennis

293/309/3

6,065

331/344

8,675/12

Track & Field - Outdoor

662/686/0

22,803

646/685

16,611/0

Volleyball

-

-

708/719

19,395

Wrestling

463/480/130

9,396

-

0/205

(A) The first number is the number of schools reporting sponsorship on the Sports Participation Survey. The second number indicates schools sponsoring the sport including primary and secondary schools in cooperative programs as of May 7, 2016. The third number indicates the number of schools that had girls playing on teams consisting primarily of boys.

(B)The second number indicates the number of additional girls playing on teams consisting primarily of boys and entered in boys competition.

The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,400 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.