'Check-in Champ' App Rewards Fans
January 10, 2017
By Geoff Kimmerly
Second Half editor
The Michigan High School Athletic Association and SuperFanHigh, a leading fan loyalty and engagement company, have launched a mobile app that will allow students, faculty, alumni, community members and all fans to earn prizes and college scholarships by showing support for high school basketball teams.
To participate, fans simply need to download the “Check-in Champ” app for free from the Apple iTunes or Google Play online stores and then check in at high school girls and boys basketball games they are attending this season. SuperFanHigh will track these check-ins and provide standings of fans who attend the most events statewide beginning Tuesday, Jan. 10. Fans “checking in” accrue points toward prizes including a total of $5,000 in college scholarships sponsored by MI Student Aid.
“The ‘Check-in Champ’ contest provides an exciting opportunity for our schools to promote their regular-season girls and boys basketball games,” MHSAA Executive Director John E. “Jack” Roberts said. “We’re eager to see how this will build more excitement at games, both during the regular season and the MHSAA tournament, and we’re appreciative of MI Student Aid for adding significant incentive for students and their families who support their classmates and communities.”
For the remainder of this Michigan high school boys and girls basketball season, fans who attend games will earn points. When registering on the app, fans must select their favorite school. Schools will be divided by Class: A, B, C and D. A $3,000 scholarship will be awarded to the fan who earns the most points overall across all four classes, and $500 scholarships will be awarded to fans who earn the most points in each class.
Only student fans will be eligible to use the college scholarships; however, fans who are not students may still compete for the scholarships and designate them for specific students should they win the contest. All fans, including those who are not students, will be able to earn app “badges” as they accrue points, and the top 100 point-getters will receive shirts printed to celebrate their accomplishment in the contest.
“We are excited about partnering with the MHSAA to launch this new app,” said Anne Wohlfert, Director of the Student Financial Services Bureau at the Michigan Department of Treasury. “We are pleased to offer $5,000 in scholarship dollars to the students who attend the most games. This joint venture aligns with our goals to provide high school students and their families with student financial resources and information.”
The app provides other information for students and fans including their selected schools’ boys and girls basketball team schedules, MHSAA news and an opportunity to share photos through a ‘fan cam.’ Participants may accrue bonus points by answering MHSAA basketball trivia questions and promoting their “check-ins” on social media.
SuperFanHigh is a division of its parent company, SuperFanU and provides fan experiences for more than 300 high schools and colleges/universities across the country. The company is leading the market in developing innovative platforms that allow the communication and marketing between students/fans and schools to be more engaging and efficient.
“We know that our partnership with MHSAA will yield lots of excitement this year across the state of Michigan,” says Kayla Mount, co-founder and COO of SuperFanU.
Pay-to-Play's Extent Unchanged in 15-16
July 21, 2016
By Geoff Kimmerly
Second Half editor
The percentage of Michigan High School Athletic Association high schools that assessed participation fees to help fund interscholastic athletics held steady at 51.5 percent in 2015-16 for the second straight school year after reaching a high of nearly 57 percent two years ago.
A total of 557 high schools – or 74 percent of the MHSAA membership – responded to the 2015-16 survey for a five percent increase from the year before and the highest feedback rate since 2010-11, when 74 percent of member high schools also responded. A total of 287 high schools, or 51.5 percent that took the survey, charged fees this school year, compared to the same percentage of 522 respondents in 2014-15.
There were 755 senior high schools in the MHSAA membership in 2015-16. This was the 12th survey of schools since the 2003-04 school year, when members reported fees were being charged by 24 percent of schools. The percentage of member schools charging fees crossed 50 percent in 2010-11 and reached 56.6 percent in 2013-14 before decreasing the following school year.
Class B schools continued to see a decline in fees in 2015-16, with 48 percent of respondents from that class assessing fees compared to 52 percent in 2014-15 and 62 percent of Class B schools in 2013-14. Class C and D saw minimal increases in the percentages of schools assessing fees this year, and for the second straight school year 70 percent of Class A respondents assessed fees.
Charging a standardized fee for each team on which a student-athlete participates – regardless of the number of teams – remains the most popular method among schools assessing fees, with that rate rising five percent to 44 percent total of schools that assessed fees in 2015-16. Schools charging a one-time standardized fee per student-athlete remained nearly constant, falling only from 28 to 27 percent over the last year. The survey showed a slight decrease in schools assessing fees based on tiers of the number of sports a student-athlete plays (for example, charging a larger fee for the first team and less for additional sports) and also a slight decrease in fees being assessed based on the specific sport being played.
The amounts of most fees also remained consistent from 2014-15 to 2015-16: the median annual maximum fee per student at $150, the median annual maximum family fee at $300 and the median per-team fee at $75. The median fee assessed by schools that charge student-athletes once per year did increase $20 to $120.
The survey for 2015-16 and surveys from previous years can be found on the MHSAA Website.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,400 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.