'Check-in Champ' App Rewards Fans

January 10, 2017

By Geoff Kimmerly
Second Half editor

The Michigan High School Athletic Association and SuperFanHigh, a leading fan loyalty and engagement company, have launched a mobile app that will allow students, faculty, alumni, community members and all fans to earn prizes and college scholarships by showing support for high school basketball teams.

To participate, fans simply need to download the “Check-in Champ” app for free from the Apple iTunes or Google Play online stores and then check in at high school girls and boys basketball games they are attending this season. SuperFanHigh will track these check-ins and provide standings of fans who attend the most events statewide beginning Tuesday, Jan. 10. Fans “checking in” accrue points toward prizes including a total of $5,000 in college scholarships sponsored by MI Student Aid.

“The ‘Check-in Champ’ contest provides an exciting opportunity for our schools to promote their regular-season girls and boys basketball games,” MHSAA Executive Director John E. “Jack” Roberts said. “We’re eager to see how this will build more excitement at games, both during the regular season and the MHSAA tournament, and we’re appreciative of MI Student Aid for adding significant incentive for students and their families who support their classmates and communities.”

For the remainder of this Michigan high school boys and girls basketball season, fans who attend games will earn points. When registering on the app, fans must select their favorite school. Schools will be divided by Class: A, B, C and D. A $3,000 scholarship will be awarded to the fan who earns the most points overall across all four classes, and $500 scholarships will be awarded to fans who earn the most points in each class.

Only student fans will be eligible to use the college scholarships; however, fans who are not students may still compete for the scholarships and designate them for specific students should they win the contest. All fans, including those who are not students, will be able to earn app “badges” as they accrue points, and the top 100 point-getters will receive shirts printed to celebrate their accomplishment in the contest.

“We are excited about partnering with the MHSAA to launch this new app,” said Anne Wohlfert, Director of the Student Financial Services Bureau at the Michigan Department of Treasury. “We are pleased to offer $5,000 in scholarship dollars to the students who attend the most games. This joint venture aligns with our goals to provide high school students and their families with student financial resources and information.”

The app provides other information for students and fans including their selected schools’ boys and girls basketball team schedules, MHSAA news and an opportunity to share photos through a ‘fan cam.’ Participants may accrue bonus points by answering MHSAA basketball trivia questions and promoting their “check-ins” on social media.

SuperFanHigh is a division of its parent company, SuperFanU and provides fan experiences for more than 300 high schools and colleges/universities across the country. The company is leading the market in developing innovative platforms that allow the communication and marketing between students/fans and schools to be more engaging and efficient.

“We know that our partnership with MHSAA will yield lots of excitement this year across the state of Michigan,” says Kayla Mount, co-founder and COO of SuperFanU.

Participation Again Bests Population Rank

August 11, 2016

By Geoff Kimmerly
Second Half editor

For the eighth straight year, Michigan ranked seventh nationally in high school sports participation, according to statistics for the 2015-16 school year released recently by the National Federation of State High School Associations. That level of participation continued to best Michigan’s national ranking for total number of residents of high school age, which remained ninth for the fourth consecutive year, and Michigan also again ranked ninth or higher in participation in 26 of 28 sports in which the Michigan High School Athletic Association conducts a postseason tournament.

Michigan’s participation ranking was based on a number of 295,436, with 126,160 girls and 169,276 boys taking part, and included sports in which the MHSAA does not conduct postseason tournaments. The totals count students once for each sport in which he or she participates, meaning students who are multiple-sport athletes are counted more than once.

The state’s girls participation remained seventh nationally for the fifth consecutive year, while the boys participation figure continued to rank sixth. According to the latest U.S. Census Bureau figures from 2015, Michigan ranks ninth in both females and males ages 14 through 17.

For the second straight year, 13 sports bested the state’s overall national participation ranking of seventh by placing sixth or higher on their respective lists. Six Michigan sports improved in national ranking during 2015-16, while three sports dropped one position.

Michigan girls bowling, girls tennis and girls and boys skiing all improved from fourth to third in national participation ranking, while wrestling improved to seventh and gymnastics one spot to 11th. Michigan also moved up to eighth, from 11th, for 8-player football participation – significant because the state’s 11-player football participation ranking didn’t fall with that increase, remaining at sixth nationally.  

The three sports that fell in national rankings in 2015-16 still remained above population rank – competitive cheer from fifth to sixth nationally, girls track & field one spot to eighth and baseball also from seventh to eighth on its list.

The other Michigan sports that ranked sixth or higher all equaled their national rankings from 2014-15 and included boys basketball at sixth, boys bowling third, boys golf and girls golf both sixth, ice hockey fourth, boys tennis fifth and girls volleyball fourth. Other Michigan sports that equaled their 2014-15 national rankings were girls basketball at seventh, boys and girls cross country both also seventh, boys lacrosse eighth, girls lacrosse 13th, boys and girls soccer both ninth, softball seventh, boys swimming & diving ninth, girls swimming & diving 10th and boys track & field also seventh.

National participation in high school sports in 2015-16 set a record for the 27th consecutive year with 7,868,900 participants – an increase of 61,853 from the year before. After a decline the previous year, boys participation increased about 25,000 to an all-time high of 4,544,574, while girls participation increased for the 27th consecutive year with an additional 36,591 participants and set an all-time high of 3,324,326.

Track and field registered the largest increase in participants nationally for both boys and girls, with an additional 12,501 boys and 7,243 girls. Track and field ranked second to football in boys participants with 591,133, and remained the most popular sport for girls with 485,969 participants. In addition to track and field, six other top-10 girls sports registered increases nationally in 2015-16, including volleyball, soccer, softball, cross country, tennis and lacrosse. After track and field among the top 10 boys sports, soccer registered the largest gain with an additional 7,753 participants, followed by cross country (up 6,710), basketball (up 4,949) and baseball (up 2,248).

Football (1,083,308) remained the most-played high school sport overall and enjoyed an encouraging development. After a decline of nearly 10,000 participants in football the previous year, the number of boys playing 11-player football nationally in 2015 was almost identical to 2014 with a drop of just 309 from the 2014 total of 1,083,617.