'Check-in Champ' App Rewards Fans
January 10, 2017
By Geoff Kimmerly
Second Half editor
The Michigan High School Athletic Association and SuperFanHigh, a leading fan loyalty and engagement company, have launched a mobile app that will allow students, faculty, alumni, community members and all fans to earn prizes and college scholarships by showing support for high school basketball teams.
To participate, fans simply need to download the “Check-in Champ” app for free from the Apple iTunes or Google Play online stores and then check in at high school girls and boys basketball games they are attending this season. SuperFanHigh will track these check-ins and provide standings of fans who attend the most events statewide beginning Tuesday, Jan. 10. Fans “checking in” accrue points toward prizes including a total of $5,000 in college scholarships sponsored by MI Student Aid.
“The ‘Check-in Champ’ contest provides an exciting opportunity for our schools to promote their regular-season girls and boys basketball games,” MHSAA Executive Director John E. “Jack” Roberts said. “We’re eager to see how this will build more excitement at games, both during the regular season and the MHSAA tournament, and we’re appreciative of MI Student Aid for adding significant incentive for students and their families who support their classmates and communities.”
For the remainder of this Michigan high school boys and girls basketball season, fans who attend games will earn points. When registering on the app, fans must select their favorite school. Schools will be divided by Class: A, B, C and D. A $3,000 scholarship will be awarded to the fan who earns the most points overall across all four classes, and $500 scholarships will be awarded to fans who earn the most points in each class.
Only student fans will be eligible to use the college scholarships; however, fans who are not students may still compete for the scholarships and designate them for specific students should they win the contest. All fans, including those who are not students, will be able to earn app “badges” as they accrue points, and the top 100 point-getters will receive shirts printed to celebrate their accomplishment in the contest.
“We are excited about partnering with the MHSAA to launch this new app,” said Anne Wohlfert, Director of the Student Financial Services Bureau at the Michigan Department of Treasury. “We are pleased to offer $5,000 in scholarship dollars to the students who attend the most games. This joint venture aligns with our goals to provide high school students and their families with student financial resources and information.”
The app provides other information for students and fans including their selected schools’ boys and girls basketball team schedules, MHSAA news and an opportunity to share photos through a ‘fan cam.’ Participants may accrue bonus points by answering MHSAA basketball trivia questions and promoting their “check-ins” on social media.
SuperFanHigh is a division of its parent company, SuperFanU and provides fan experiences for more than 300 high schools and colleges/universities across the country. The company is leading the market in developing innovative platforms that allow the communication and marketing between students/fans and schools to be more engaging and efficient.
“We know that our partnership with MHSAA will yield lots of excitement this year across the state of Michigan,” says Kayla Mount, co-founder and COO of SuperFanU.
MI-based Addix Joins MHSAA Team
November 1, 2016
By Geoff Kimmerly
Second Half editor
During its first decade in business, Lowell-based Addix has emerged as a major supplier of high school and youth sports uniforms and gear, while maintaining an emphasis on serving local communities – a value held in common with the Michigan High School Athletic Association.
As it looks to expand as a supplier to schools all over our state, Addix has signed on as the MHSAA’s official custom uniform and wrestling gear provider, extending a relationship that began in 2014 when Wrestling Addix became a sponsor of the association.
Addix was founded in 2006 and currently manufactures uniform products for football, volleyball, cross country, wrestling, basketball and track & field, with additional sport offerings planned for the near future.
“Addix has built a great reputation in the wrestling community and is moving to extend its standing in Michigan’s high school sports community by serving all school sports,” said John E. “Jack” Roberts, executive director of the MHSAA. “We are proud to promote a Michigan-based company and impressed that Addix is committed to providing high school and younger levels of sports the beneficial service and pricing that larger athletic brands reserve for college and professional sports.”
All Addix products are designed and manufactured in Michigan. The company prides itself on using the best in sublimation technologies and following up production with controlled supply chain and superior customer service.
Addix supplies uniforms to teams at all levels of high school and junior high/middle school, as well as youth sports. The company aims to deliver orders in under three weeks.
"We owe tremendous thanks to the wrestling community in the state of Michigan, which has supported our business for the last 10 years,” Addix owner and CEO Ryan Henderson said. “With the expansion of our partnership, we will continue to utilize our in-state manufacturing facilities to service athletic programs at the highest level. For a company competing against the largest athletic brands in the world, this is a big win."
"We are thrilled to expand on our relationship with the MHSAA,” added John Kargbo, Addix’ vice president of sales & marketing. “It is one of, if not the best-run high school athletic association in the country, and we are excited to have the opportunity to grow our business alongside them."
Click for additional information on Addix.