'Check-in Champ' App Rewards Fans
January 10, 2017
By Geoff Kimmerly
Second Half editor
The Michigan High School Athletic Association and SuperFanHigh, a leading fan loyalty and engagement company, have launched a mobile app that will allow students, faculty, alumni, community members and all fans to earn prizes and college scholarships by showing support for high school basketball teams.
To participate, fans simply need to download the “Check-in Champ” app for free from the Apple iTunes or Google Play online stores and then check in at high school girls and boys basketball games they are attending this season. SuperFanHigh will track these check-ins and provide standings of fans who attend the most events statewide beginning Tuesday, Jan. 10. Fans “checking in” accrue points toward prizes including a total of $5,000 in college scholarships sponsored by MI Student Aid.
“The ‘Check-in Champ’ contest provides an exciting opportunity for our schools to promote their regular-season girls and boys basketball games,” MHSAA Executive Director John E. “Jack” Roberts said. “We’re eager to see how this will build more excitement at games, both during the regular season and the MHSAA tournament, and we’re appreciative of MI Student Aid for adding significant incentive for students and their families who support their classmates and communities.”
For the remainder of this Michigan high school boys and girls basketball season, fans who attend games will earn points. When registering on the app, fans must select their favorite school. Schools will be divided by Class: A, B, C and D. A $3,000 scholarship will be awarded to the fan who earns the most points overall across all four classes, and $500 scholarships will be awarded to fans who earn the most points in each class.
Only student fans will be eligible to use the college scholarships; however, fans who are not students may still compete for the scholarships and designate them for specific students should they win the contest. All fans, including those who are not students, will be able to earn app “badges” as they accrue points, and the top 100 point-getters will receive shirts printed to celebrate their accomplishment in the contest.
“We are excited about partnering with the MHSAA to launch this new app,” said Anne Wohlfert, Director of the Student Financial Services Bureau at the Michigan Department of Treasury. “We are pleased to offer $5,000 in scholarship dollars to the students who attend the most games. This joint venture aligns with our goals to provide high school students and their families with student financial resources and information.”
The app provides other information for students and fans including their selected schools’ boys and girls basketball team schedules, MHSAA news and an opportunity to share photos through a ‘fan cam.’ Participants may accrue bonus points by answering MHSAA basketball trivia questions and promoting their “check-ins” on social media.
SuperFanHigh is a division of its parent company, SuperFanU and provides fan experiences for more than 300 high schools and colleges/universities across the country. The company is leading the market in developing innovative platforms that allow the communication and marketing between students/fans and schools to be more engaging and efficient.
“We know that our partnership with MHSAA will yield lots of excitement this year across the state of Michigan,” says Kayla Mount, co-founder and COO of SuperFanU.
Use of Participate Fees Falls in 2016-17
July 20, 2017
By Geoff Kimmerly
Second Half editor
Just under half of high schools responding to an annual Michigan High School Athletic Association survey assessed participation fees to help fund interscholastic athletics in 2016-17, making it the first school year since 2009-10 that fewer than 50 percent of respondents reported not charging student-athletes to play sports.
The survey, completed by 557 high schools – or 74 percent of the MHSAA membership – showed 49.7 percent charged participation fees, down from 51.5 percent in 2015-16.
There were 750 senior high schools in the MHSAA membership in 2016-17. This was the 13th survey of schools since the 2003-04 school year, when members reported fees were charged by 24 percent of schools. The percentage of member schools charging fees crossed 50 percent in 2010-11 and reached a high of 56.6 percent in 2013-14.
Class A schools remained the largest group charging fees, as 70 percent of respondents did so in 2016-17 and at least 70 percent have charged for the last five years. Class B schools ticked up to 52 percent charging fees, but Class C (42 down from 49 percent) and Class D (35 down from 38 percent) both reported lower percentages of schools charging fees.
Charging a standardized fee for each team on which a student-athlete participates – regardless of the number of teams – remains the most popular method among schools assessing fees, with that rate at 44 percent of schools that assessed fees for the second straight year. Schools charging a one-time standardized fee per student-athlete rose slightly, from 27 to 31 percent over the last year. Also for the second straight year, the survey showed a slight decrease in schools assessing fees based on tiers of the number of sports a student-athlete plays (for example, charging a larger fee for the first team and less for additional sports) and also a slight decrease in fees being assessed based on the specific sport being played.
The amounts of most fees also remained consistent from 2015-16 to 2016-17: the median annual maximum fee per student at $150, the median annual maximum family fee at $300 and the median per-team fee at $75 – all for at least the third straight year. The median fee assessed by schools that charge student-athletes once per year increased again, but only $5 to $125 after showing a $20 increase per student-athlete between 2014-15 and 2015-16.
The survey for 2016-17 and surveys from previous years can be found on the MHSAA Website by clicking here.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,400 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.