'Check-in Champ' App Rewards Fans
January 10, 2017
By Geoff Kimmerly
Second Half editor
The Michigan High School Athletic Association and SuperFanHigh, a leading fan loyalty and engagement company, have launched a mobile app that will allow students, faculty, alumni, community members and all fans to earn prizes and college scholarships by showing support for high school basketball teams.
To participate, fans simply need to download the “Check-in Champ” app for free from the Apple iTunes or Google Play online stores and then check in at high school girls and boys basketball games they are attending this season. SuperFanHigh will track these check-ins and provide standings of fans who attend the most events statewide beginning Tuesday, Jan. 10. Fans “checking in” accrue points toward prizes including a total of $5,000 in college scholarships sponsored by MI Student Aid.
“The ‘Check-in Champ’ contest provides an exciting opportunity for our schools to promote their regular-season girls and boys basketball games,” MHSAA Executive Director John E. “Jack” Roberts said. “We’re eager to see how this will build more excitement at games, both during the regular season and the MHSAA tournament, and we’re appreciative of MI Student Aid for adding significant incentive for students and their families who support their classmates and communities.”
For the remainder of this Michigan high school boys and girls basketball season, fans who attend games will earn points. When registering on the app, fans must select their favorite school. Schools will be divided by Class: A, B, C and D. A $3,000 scholarship will be awarded to the fan who earns the most points overall across all four classes, and $500 scholarships will be awarded to fans who earn the most points in each class.
Only student fans will be eligible to use the college scholarships; however, fans who are not students may still compete for the scholarships and designate them for specific students should they win the contest. All fans, including those who are not students, will be able to earn app “badges” as they accrue points, and the top 100 point-getters will receive shirts printed to celebrate their accomplishment in the contest.
“We are excited about partnering with the MHSAA to launch this new app,” said Anne Wohlfert, Director of the Student Financial Services Bureau at the Michigan Department of Treasury. “We are pleased to offer $5,000 in scholarship dollars to the students who attend the most games. This joint venture aligns with our goals to provide high school students and their families with student financial resources and information.”
The app provides other information for students and fans including their selected schools’ boys and girls basketball team schedules, MHSAA news and an opportunity to share photos through a ‘fan cam.’ Participants may accrue bonus points by answering MHSAA basketball trivia questions and promoting their “check-ins” on social media.
SuperFanHigh is a division of its parent company, SuperFanU and provides fan experiences for more than 300 high schools and colleges/universities across the country. The company is leading the market in developing innovative platforms that allow the communication and marketing between students/fans and schools to be more engaging and efficient.
“We know that our partnership with MHSAA will yield lots of excitement this year across the state of Michigan,” says Kayla Mount, co-founder and COO of SuperFanU.
Participation Again Outpaces Population
August 9, 2017
By Geoff Kimmerly
Second Half editor
Michigan had the eighth-most participants in high school sports nationally in 2016-17 according to statistics released this week by the National Federation of State High School Associations, after ranking seventh in participation the last eight school years.
However, this year’s level of participation again bested Michigan’s national ranking for total number of residents of high school age, which fell from ninth to 10th according to U.S. Census Bureau figures.
Michigan’s participation ranking was based on a number of 295,647, with 127,277 girls and 168,370 boys taking part in high school athletics, and included sports in which the MHSAA does not conduct postseason tournaments. The totals count students once for each sport in which he or she participates, meaning students who are multiple-sport athletes are counted more than once.
The state’s girls participation ranked eighth nationally, down one spot from 2015-16, while the boys participation figure also ranked eighth, down from sixth the year before. However, as with overall population, Michigan ranks 10th for both females and males ages 14-17 according to the latest U.S. Census Bureau estimates from 2016.
A total of 19 sports bested the state’s overall national participation ranking of eighth by placing seventh or higher on their respective lists. Three Michigan sports improved in national ranking during 2016-17, while five sports dropped one position and a sixth sport dropped two spots.
Michigan girls and boys golf both improved from sixth to fifth in national participation ranking, while girls basketball – with its first increase in participation after 10 straight years of decline – rose from seventh to sixth nationally. Michigan also moved up to seventh, from eighth, for 8-player football participation – significant because the state’s 11-player football participation ranking didn’t fall with that increase, remaining at sixth nationally for the fourth straight year.
Of the five sports that fell in national participation rankings in 2016-17, three stayed above population rank – boys basketball fell from sixth to seventh nationally, girls bowling from third to fourth and volleyball from fourth to sixth. Girls gymnastics (11th to 12th) and boys lacrosse (eighth to ninth) fell only one spot on their respective national lists.
The other Michigan sports that ranked eighth or higher all equaled their national rankings from 2015-16 and included baseball (eighth), boys bowling (third), competitive cheer (sixth), boys and girls cross country (both seventh), boys ice hockey (fourth), boys and girls skiing (both third), softball (seventh), boys tennis (fifth), girls tennis (third), boys track & field (seventh), girls track & field (eighth) and wrestling (seventh). Girls lacrosse (13th), boys and girls soccer (both ninth), boys swimming & diving (ninth) and girls swimming & diving (10th) all also held to their national rankings from the previous year.
National participation in high school sports in 2016-17 set a record for the 28th consecutive year with 7,963,535 participants – an increase of 94,635 from the year before. Girls participation increased for the 28th consecutive year with an additional 75,971 participants – the largest one-year jump since 2000-01 – and set an all-time high of 3,400,297. Boys participation also set another all-time high with 4,563,238, an increase of 18,664 participants from 2015-16.
Girls saw increases in all of their top-10 participatory sports, with competitive spirit (competitive cheer in Michigan) showing the largest increase of 18,712 participants nationally. Track & field, volleyball, soccer and lacrosse showed the next greatest increases among girls sports. Seven of the top 10 boys sports registered increases from 2015-16, led by soccer, track & field and cross country.
Football (1,086,748), while down two percent from 2015-16, again remained the most-played high school sport overall, followed by boys track & field (600,136), boys basketball (550,305), girls track & field (494,477) and baseball (492,935).