'Check-in Champ' App Rewards Fans
January 10, 2017
By Geoff Kimmerly
Second Half editor
The Michigan High School Athletic Association and SuperFanHigh, a leading fan loyalty and engagement company, have launched a mobile app that will allow students, faculty, alumni, community members and all fans to earn prizes and college scholarships by showing support for high school basketball teams.
To participate, fans simply need to download the “Check-in Champ” app for free from the Apple iTunes or Google Play online stores and then check in at high school girls and boys basketball games they are attending this season. SuperFanHigh will track these check-ins and provide standings of fans who attend the most events statewide beginning Tuesday, Jan. 10. Fans “checking in” accrue points toward prizes including a total of $5,000 in college scholarships sponsored by MI Student Aid.
“The ‘Check-in Champ’ contest provides an exciting opportunity for our schools to promote their regular-season girls and boys basketball games,” MHSAA Executive Director John E. “Jack” Roberts said. “We’re eager to see how this will build more excitement at games, both during the regular season and the MHSAA tournament, and we’re appreciative of MI Student Aid for adding significant incentive for students and their families who support their classmates and communities.”
For the remainder of this Michigan high school boys and girls basketball season, fans who attend games will earn points. When registering on the app, fans must select their favorite school. Schools will be divided by Class: A, B, C and D. A $3,000 scholarship will be awarded to the fan who earns the most points overall across all four classes, and $500 scholarships will be awarded to fans who earn the most points in each class.
Only student fans will be eligible to use the college scholarships; however, fans who are not students may still compete for the scholarships and designate them for specific students should they win the contest. All fans, including those who are not students, will be able to earn app “badges” as they accrue points, and the top 100 point-getters will receive shirts printed to celebrate their accomplishment in the contest.
“We are excited about partnering with the MHSAA to launch this new app,” said Anne Wohlfert, Director of the Student Financial Services Bureau at the Michigan Department of Treasury. “We are pleased to offer $5,000 in scholarship dollars to the students who attend the most games. This joint venture aligns with our goals to provide high school students and their families with student financial resources and information.”
The app provides other information for students and fans including their selected schools’ boys and girls basketball team schedules, MHSAA news and an opportunity to share photos through a ‘fan cam.’ Participants may accrue bonus points by answering MHSAA basketball trivia questions and promoting their “check-ins” on social media.
SuperFanHigh is a division of its parent company, SuperFanU and provides fan experiences for more than 300 high schools and colleges/universities across the country. The company is leading the market in developing innovative platforms that allow the communication and marketing between students/fans and schools to be more engaging and efficient.
“We know that our partnership with MHSAA will yield lots of excitement this year across the state of Michigan,” says Kayla Mount, co-founder and COO of SuperFanU.
MHSAA Attendance Posts 6-Year High
September 21, 2017
By Geoff Kimmerly
Second Half editor
MHSAA tournament events posted an increase in attendance for the second straight school year in 2016-17, drawing 1,492,469 fans – with eight boys sports enjoying larger audiences that the previous year.
Total attendance rose sixth-tenths (0.6) of a percent from 2015-16 to its highest total since 2010-11. Boys attendance rose to 1,034,625 (or 1.2 percent) to its highest total since 2011-12. Girls attendance was 457,844, continuing a trend that has seen the last three school years post the largest audiences for girls tournament events since the MHSAA began annually tracking data in 1990-91. Attendance is kept for all sports except golf, skiing and tennis, for which admission typically is not charged.
The second straight boys increase was keyed in part by a pair of records. Baseball drew 50,820 fans, breaking the previous record set during the 2009 season while also seeing a record turnout at the District level. Boys lacrosse, with 11,211 total attendance, broke the previous record set in 2010.
The boys basketball tournament, with 330,588 fans, enjoyed its highest turnout since 2010-11. Football attendance rose for the second straight year with 395,894 fans total, enjoying single-round increases at the Pre-District, District and Regional levels. Ice hockey, with 51,812 fans, also saw an increase from 2015-16, as did the boys swimming & diving tournament with 5,694 fans – its highest overall attendance since 2010-11.
Three more records contributed to the overall increase in 2016-17. Softball drew 47,364 fans total, breaking the previous record set in 1994-95. The bowling and cross country tournaments, which both include girls and boys competing at the same sites, both set records as well – bowling with 14,012 fans overall to set a record for the second straight year, and cross country with 20,671 fans, its most since 2011-12.
Two more girls sports also enjoyed increased attendance from 2015-16. The girls lacrosse tournament drew 5,691 fans, a 29 percent increase from the year before and with a record at the Regional level. Girls soccer drew 28,203 fans with increases at the District, Regional and Semifinal levels; the overall attendance was a 3.9 percent increase and the highest since the record 2006-07 season.
Also of note:
• Although girls basketball overall attendance was down half a percent to 168,674, both the Quarterfinals and Semifinal-Finals rounds saw increases from the previous season. The Semifinal-Finals weekend drew 24,120 fans, the most since the record was set for those rounds combined during the 1996 fall season (girls basketball moved from fall to winter beginning with the 2007-08 season.
• The boys basketball attendance increase was bolstered in part by the highest Semifinal-Finals weekend attendance (53,990) since 2008-09 and an increase that weekend of 14 percent from 2015-16.
• Boys Soccer Districts were watched by 15,048 fans, the most since 2008-09, and individual wrestling also enjoyed a bounce-back at its earliest rounds with a three-year high at the District level (10,792 fans) and a six-year high (8,488) at the Regional level.
• Girls gymnastics Regionals (1,146) drew their largest audience since 2002-03, while competitive cheer Regionals (7,333) enjoyed a nine-year high.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.