'Check-in Champ' App Rewards Fans
January 10, 2017
By Geoff Kimmerly
Second Half editor
The Michigan High School Athletic Association and SuperFanHigh, a leading fan loyalty and engagement company, have launched a mobile app that will allow students, faculty, alumni, community members and all fans to earn prizes and college scholarships by showing support for high school basketball teams.
To participate, fans simply need to download the “Check-in Champ” app for free from the Apple iTunes or Google Play online stores and then check in at high school girls and boys basketball games they are attending this season. SuperFanHigh will track these check-ins and provide standings of fans who attend the most events statewide beginning Tuesday, Jan. 10. Fans “checking in” accrue points toward prizes including a total of $5,000 in college scholarships sponsored by MI Student Aid.
“The ‘Check-in Champ’ contest provides an exciting opportunity for our schools to promote their regular-season girls and boys basketball games,” MHSAA Executive Director John E. “Jack” Roberts said. “We’re eager to see how this will build more excitement at games, both during the regular season and the MHSAA tournament, and we’re appreciative of MI Student Aid for adding significant incentive for students and their families who support their classmates and communities.”
For the remainder of this Michigan high school boys and girls basketball season, fans who attend games will earn points. When registering on the app, fans must select their favorite school. Schools will be divided by Class: A, B, C and D. A $3,000 scholarship will be awarded to the fan who earns the most points overall across all four classes, and $500 scholarships will be awarded to fans who earn the most points in each class.
Only student fans will be eligible to use the college scholarships; however, fans who are not students may still compete for the scholarships and designate them for specific students should they win the contest. All fans, including those who are not students, will be able to earn app “badges” as they accrue points, and the top 100 point-getters will receive shirts printed to celebrate their accomplishment in the contest.
“We are excited about partnering with the MHSAA to launch this new app,” said Anne Wohlfert, Director of the Student Financial Services Bureau at the Michigan Department of Treasury. “We are pleased to offer $5,000 in scholarship dollars to the students who attend the most games. This joint venture aligns with our goals to provide high school students and their families with student financial resources and information.”
The app provides other information for students and fans including their selected schools’ boys and girls basketball team schedules, MHSAA news and an opportunity to share photos through a ‘fan cam.’ Participants may accrue bonus points by answering MHSAA basketball trivia questions and promoting their “check-ins” on social media.
SuperFanHigh is a division of its parent company, SuperFanU and provides fan experiences for more than 300 high schools and colleges/universities across the country. The company is leading the market in developing innovative platforms that allow the communication and marketing between students/fans and schools to be more engaging and efficient.
“We know that our partnership with MHSAA will yield lots of excitement this year across the state of Michigan,” says Kayla Mount, co-founder and COO of SuperFanU.
23rd WISL Conference Set for Feb. 4-5
January 11, 2018
By Geoff Kimmerly
Second Half editor
The first, largest and longest-running program of its type in the country, the Michigan High School Athletic Association’s Women In Sports Leadership Conference will take place Feb. 4-5 at the Crowne Plaza Lansing West.
The 23rd edition of the conference again will feature three keynote speakers and a variety of workshops. The program annually attracts upwards of 500 participants, most of them high school female student-athletes. High school students, coaches and administrators are invited to find registration information on the MHSAA Website.
Cost is $50 for students and $60 for adults, not including lodging for those intending to stay overnight in Lansing. A registration form for lodging also is available on the MHSAA Website.
The theme for this WISL Conference is “LEAD: Embrace the Challenge” – and the opening address will be delivered by U.S. national team volleyball setter Alisha Glass, who starred at Leland High School and led the Comets to the Class D championship as a senior in 2006. She continues to hold four MHSAA records including for career kills (3,584) and aces (937) and went on to start all four seasons as a setter at Penn State, leading the Nittany Lions to three straight NCAA Division I championships. Glass then led the U.S. national team to the 2014 world championship and the 2016 Olympic bronze medal. She will speak on 21st century leadership responsibilities and daily leadership opportunities student athletes may encounter.
The winningest coach in NCAA softball history, University of Michigan’s Carol Hutchins, will speak on the importance of leadership and continually sharpening those skills at the WISL Banquet during the evening of Feb. 4. Hutchins, a graduate of Lansing Everett High School and Michigan State University, has built a 1,527-491-5 record over 33 seasons and also is the winningest coach in Michigan athletic department history. Hutchins joined the Wolverines staff as an assistant in 1983 and took over the program as head coach in 1985. She led Michigan to the College World Series championship in 2005 and a runner-up finish in 2015. Hutchins played both softball and basketball at Michigan State and helped the Spartans to the 1976 Association of Intercollegiate Athletics for Women national softball championship. She also holds a master’s degree from Indiana University.
Michigan State University women’s volleyball coach Cathy George will challenge participants to “find the leader in you” throughout life during the morning of Feb. 5. George recently completed her 13th season at MSU and 31st overall as a college head coach by guiding the Spartans to the NCAA Elite Eight. Her 256 wins at MSU are the most in program history, and she has a career record of 621-398 – counting also 11 seasons leading Western Michigan University, five at University of Texas-Arlington and two at North Dakota State. Her MSU teams have made the NCAA Tournament seven straight seasons. As an athlete, George was a team captain and three-time all-league selection at Illinois State, helping the Redbirds to three NCAA Tournament appearances.
Workshops offered during the WISL conference include topics on coaching, teaching and learning leadership, sports nutrition and performance, injury prevention, promoting team chemistry and roles and responsibilities of captains. A complete itinerary is available on the MHSAA Website.
The WISL Banquet will include the presentation of this year’s Women In Sports Leadership Award. The winner will be announced later this month.
Follow the #WISL hashtag on Twitter to learn more about the conference’s activities.