'Check-in Champ' App Rewards Fans

January 10, 2017

By Geoff Kimmerly
Second Half editor

The Michigan High School Athletic Association and SuperFanHigh, a leading fan loyalty and engagement company, have launched a mobile app that will allow students, faculty, alumni, community members and all fans to earn prizes and college scholarships by showing support for high school basketball teams.

To participate, fans simply need to download the “Check-in Champ” app for free from the Apple iTunes or Google Play online stores and then check in at high school girls and boys basketball games they are attending this season. SuperFanHigh will track these check-ins and provide standings of fans who attend the most events statewide beginning Tuesday, Jan. 10. Fans “checking in” accrue points toward prizes including a total of $5,000 in college scholarships sponsored by MI Student Aid.

“The ‘Check-in Champ’ contest provides an exciting opportunity for our schools to promote their regular-season girls and boys basketball games,” MHSAA Executive Director John E. “Jack” Roberts said. “We’re eager to see how this will build more excitement at games, both during the regular season and the MHSAA tournament, and we’re appreciative of MI Student Aid for adding significant incentive for students and their families who support their classmates and communities.”

For the remainder of this Michigan high school boys and girls basketball season, fans who attend games will earn points. When registering on the app, fans must select their favorite school. Schools will be divided by Class: A, B, C and D. A $3,000 scholarship will be awarded to the fan who earns the most points overall across all four classes, and $500 scholarships will be awarded to fans who earn the most points in each class.

Only student fans will be eligible to use the college scholarships; however, fans who are not students may still compete for the scholarships and designate them for specific students should they win the contest. All fans, including those who are not students, will be able to earn app “badges” as they accrue points, and the top 100 point-getters will receive shirts printed to celebrate their accomplishment in the contest.

“We are excited about partnering with the MHSAA to launch this new app,” said Anne Wohlfert, Director of the Student Financial Services Bureau at the Michigan Department of Treasury. “We are pleased to offer $5,000 in scholarship dollars to the students who attend the most games. This joint venture aligns with our goals to provide high school students and their families with student financial resources and information.”

The app provides other information for students and fans including their selected schools’ boys and girls basketball team schedules, MHSAA news and an opportunity to share photos through a ‘fan cam.’ Participants may accrue bonus points by answering MHSAA basketball trivia questions and promoting their “check-ins” on social media.

SuperFanHigh is a division of its parent company, SuperFanU and provides fan experiences for more than 300 high schools and colleges/universities across the country. The company is leading the market in developing innovative platforms that allow the communication and marketing between students/fans and schools to be more engaging and efficient.

“We know that our partnership with MHSAA will yield lots of excitement this year across the state of Michigan,” says Kayla Mount, co-founder and COO of SuperFanU.

MHSAA Remembers Late Director Norris

February 12, 2018

By Geoff Kimmerly
Second Half editor

Jack Roberts always was astonished at the amount of detail his predecessor Vern Norris could recall about the people he’d met over many years contributing to high school athletics at the state and national levels.

When the Michigan High School Athletic Association executive director last spoke with his predecessor, Norris had been in contact with past counterparts from Kansas, Iowa and the National Federation – although Norris had retired from the MHSAA more than three decades ago. 

“He was genuinely interested in people and their backgrounds and their families,” Roberts said. “He had good friends. He was good at being a friend, and colleague. I think he genuinely cared about relationships between people.”

And he built many over 23 years at the MHSAA office.

Norris, who led the MHSAA from the fall of 1978 through the summer of 1986, died early Monday morning in Lansing. He was 89.

Norris joined the MHSAA staff on July 15, 1963, as Assistant State Director of Athletics under longtime Executive Director Charles E. Forsythe and then-Associate Director Allen W. Bush. Norris was promoted to Associate Director when Bush was appointed Executive Director in 1968, then took over as Executive Director upon Bush’s retirement in 1978. Forsythe, Bush, Norris and Roberts are the only full-time executive directors to serve during the MHSAA’s 94-year history.

Norris brought to the MHSAA a wealth of experience having coached at Traverse City, Rockford and Hillsdale high schools. He served as Assistant Director of Placement at Western Michigan University for the five years prior to joining the MHSAA staff, and during that time Norris built a reputation as a highly-regarded game official in the Kalamazoo area – and worked as a referee during the 1963 MHSAA Class A Boys Basketball Final.

Norris served on a number of national rules-making bodies during his 23-year tenure with the MHSAA, and as president of the Executive Board of the National Federation of State High School Associations (NFHS) during the 1983-84 school year. But he was best known for his work with Michigan’s coaches and especially officials. An award bearing Norris’ name is presented by the MHSAA each spring to a veteran official who has been active in a local officials association, has mentored other officials, and has been involved in officials’ education. The award has been given since 1992 at the annual Officials’ Awards & Alumni Banquet, which was begun during Norris’ tenure in 1980.

“Vern was respected and admired widely by contest officials, and it was because of that that I asked the Representative Council to approve an award for leaders who were especially involved in mentoring and training officials,” said Roberts, who succeeded Norris in 1986. “A total of 26 officials have received the Norris Award, and more than 10,000 officials have been honored at our annual banquet recognizing a group of contributors especially close to his heart.”

Norris shepherded a number of key advances during his tenures both as associate and executive director. The early 1970s saw the addition of MHSAA tournament events in girls sports, and football playoffs were added in 1975. Membership also grew during his time with the association; the MHSAA had 682 member high schools at the start of 1963-64, and 713 when Norris stepped down.

During his time at the MHSAA, Norris also served as a member of the NFHS Basketball Rules Committee from 1978-82, on the NFHS Constitution Revision Committee in 1979 and as a member of the editorial staff of the NFHS Rules Committee from 1980-82.

He served on the NFHS Executive Board representing Michigan’s section of five Midwestern states during a four-year term that concluded with his year as president, and he also served as chairperson of the NFHS Telecommunications Committee in 1972.

After leaving the MHSAA, Norris served as Commissioner of the Great Lakes Intercollegiate Athletic Conference from fall of 1987 through the close of the 1991-92 school year.

In retirement, Norris kept in touch with MHSAA staff. He and Roberts spoke every few months throughout the years. And, “he could not have been more gracious when he retired and I was hired. He gave me total support and just the right amount of advice,” Roberts added.

When Norris announced he was leaving the MHSAA early in 1986, then-Lansing State Journal Prep Editor Bob Gross wrote “his integrity is beyond question. He has never shown favoritism to a school, and he has never bent the rules. It’s always been strictly business, exactly what it should be. … That’s why I liked Vern Norris so much. He has always been fair.”

A graduate of Grand Rapids Godwin Heights High School, Norris earned his bachelor’s degree in physical education from Western Michigan University and a master’s in school administration from the University of Michigan.

In addition to his MHSAA and NFHS work, Norris served as a football or basketball rules clinician in various states and multiple provinces of Canada, and served on amateur basketball’s rules-making body at the time – the National Basketball Committee of the United States and Canada – from 1972-76. He contributed during the late 1960s and 1970s on the National Alliance Basketball Advisory and National Alliance Football Rules committees. Norris also served on the United States Olympic Committee’s House of Delegates in 1985.

A Service of Coronation will be held at 11 a.m. Friday at Trinity Lutheran Church in Lansing, with family receiving friends from 2-4 and 6-8 p.m. Thursday at Estes-Leadley Greater Lansing Chapel and at 10 a.m. Friday at the church. 

PHOTOS: (Top) Then-Associate Director Vern Norris and Executive Director Al Bush hold up trophies to be awarded at the 1974 Boys Basketball Finals. (Middle) Bush, Charles E. Forsythe and Norris. (Below) Bush, current Executive Director Jack Roberts and Norris in 1988.