'Check-in Champ' App Rewards Fans
January 10, 2017
By Geoff Kimmerly
Second Half editor
The Michigan High School Athletic Association and SuperFanHigh, a leading fan loyalty and engagement company, have launched a mobile app that will allow students, faculty, alumni, community members and all fans to earn prizes and college scholarships by showing support for high school basketball teams.
To participate, fans simply need to download the “Check-in Champ” app for free from the Apple iTunes or Google Play online stores and then check in at high school girls and boys basketball games they are attending this season. SuperFanHigh will track these check-ins and provide standings of fans who attend the most events statewide beginning Tuesday, Jan. 10. Fans “checking in” accrue points toward prizes including a total of $5,000 in college scholarships sponsored by MI Student Aid.
“The ‘Check-in Champ’ contest provides an exciting opportunity for our schools to promote their regular-season girls and boys basketball games,” MHSAA Executive Director John E. “Jack” Roberts said. “We’re eager to see how this will build more excitement at games, both during the regular season and the MHSAA tournament, and we’re appreciative of MI Student Aid for adding significant incentive for students and their families who support their classmates and communities.”
For the remainder of this Michigan high school boys and girls basketball season, fans who attend games will earn points. When registering on the app, fans must select their favorite school. Schools will be divided by Class: A, B, C and D. A $3,000 scholarship will be awarded to the fan who earns the most points overall across all four classes, and $500 scholarships will be awarded to fans who earn the most points in each class.
Only student fans will be eligible to use the college scholarships; however, fans who are not students may still compete for the scholarships and designate them for specific students should they win the contest. All fans, including those who are not students, will be able to earn app “badges” as they accrue points, and the top 100 point-getters will receive shirts printed to celebrate their accomplishment in the contest.
“We are excited about partnering with the MHSAA to launch this new app,” said Anne Wohlfert, Director of the Student Financial Services Bureau at the Michigan Department of Treasury. “We are pleased to offer $5,000 in scholarship dollars to the students who attend the most games. This joint venture aligns with our goals to provide high school students and their families with student financial resources and information.”
The app provides other information for students and fans including their selected schools’ boys and girls basketball team schedules, MHSAA news and an opportunity to share photos through a ‘fan cam.’ Participants may accrue bonus points by answering MHSAA basketball trivia questions and promoting their “check-ins” on social media.
SuperFanHigh is a division of its parent company, SuperFanU and provides fan experiences for more than 300 high schools and colleges/universities across the country. The company is leading the market in developing innovative platforms that allow the communication and marketing between students/fans and schools to be more engaging and efficient.
“We know that our partnership with MHSAA will yield lots of excitement this year across the state of Michigan,” says Kayla Mount, co-founder and COO of SuperFanU.
Hoopfest Returns to Jenison Field House
March 19, 2018
Second Half editor
March Magic Hoopfest will return to Jenison Field House for this weekend’s MHSAA Boys Basketball Finals, with extended hours and a Project UNIFY tournament highlighting the ninth championship weekend the event has run concurrent with the games being played at Michigan State University’s Breslin Center.
Up to 10 Special Olympics Project UNIFY teams will take part in a tournament played during the afternoons of March 22 and 23. Unified teams put special education students on the court participating in concert with their general education peers. Lineups must consist of three unified student athletes and two unified student partners on the floor at all times.
Games will be played on the two Hoopfest center courts. On March 24, the center courts will host a number of “JumpBall Jamboree” games made up of teams of boys and girls in grades 3-8.
A number of other favorite attractions will return including slam dunk (on lowered rims), 3-point shootout and half-court shot areas where fans can visit at any time and participate, and the festivities also will include a court for timed “Around the World” shooting games and another court featuring a skills challenge. Also returning is the Walk of History, showcasing championship games, life-size photos and display boards from throughout the MHSAA Finals’ near century-long run.
Hoopfest again also will be home to Hoopie, the event’s mascot who made his first public appearances during the 2014 MHSAA Finals.
Admission to the March Magic Hoopfest is $2 per person, and fans attending the MHSAA Boys Basketball Semifinals and Finals will be admitted free with their game tickets. Hours on March 22 and 23 will be 1 p.m. to 7 p.m.; the event is open from 10 a.m. to 6 p.m. on March 24. Jenison Field House, site of Hoopfest, also was the site of the MHSAA Boys Basketball Finals for 31 years. To find out general information about the event, visit the March Magic Hoopfest website.
The March Magic Hoopfest is conducted in partnership between the Greater Lansing Sports Authority (GLSA), a division of the Greater Lansing Convention and Visitors Bureau, and the MHSAA, with vital support coming from the Department of Intercollegiate Athletics at Michigan State University.
“Hoopfest is not just for kids, but the kid in all of us,” MHSAA Director of Brand Management Andy Frushour said. “The adults who stop in seem to love it as much as their children. There are basketball hoops everywhere, and with all of the different games to try it’s like being back on the playground.”
The Greater Lansing Sports Authority’s mission is to be the leading voice of sports tourism in the Greater Lansing area and to promote economic growth by attracting a diverse range of sporting events to the region. The GLSA strives to enhance the quality of life for area residents through the development of local sports and fitness programs for all ages, and supports the continued development and maintenance of safe, high-quality athletic facilities.
“Hoopfest has become the must-attend event for spectators of the MHSAA Tournament,” said Meghan Ziehmer, Associate Director of the Greater Lansing Sports Authority. “With games geared for all ages and abilities, the young and young-at-heart can play before, between and after sessions. With activities like the skills challenge, 3-point shooting contest and lowered rims to show off your athletic prowess, there is no shortage of fun activities.”