'Check-in Champ' App Rewards Fans

January 10, 2017

By Geoff Kimmerly
Second Half editor

The Michigan High School Athletic Association and SuperFanHigh, a leading fan loyalty and engagement company, have launched a mobile app that will allow students, faculty, alumni, community members and all fans to earn prizes and college scholarships by showing support for high school basketball teams.

To participate, fans simply need to download the “Check-in Champ” app for free from the Apple iTunes or Google Play online stores and then check in at high school girls and boys basketball games they are attending this season. SuperFanHigh will track these check-ins and provide standings of fans who attend the most events statewide beginning Tuesday, Jan. 10. Fans “checking in” accrue points toward prizes including a total of $5,000 in college scholarships sponsored by MI Student Aid.

“The ‘Check-in Champ’ contest provides an exciting opportunity for our schools to promote their regular-season girls and boys basketball games,” MHSAA Executive Director John E. “Jack” Roberts said. “We’re eager to see how this will build more excitement at games, both during the regular season and the MHSAA tournament, and we’re appreciative of MI Student Aid for adding significant incentive for students and their families who support their classmates and communities.”

For the remainder of this Michigan high school boys and girls basketball season, fans who attend games will earn points. When registering on the app, fans must select their favorite school. Schools will be divided by Class: A, B, C and D. A $3,000 scholarship will be awarded to the fan who earns the most points overall across all four classes, and $500 scholarships will be awarded to fans who earn the most points in each class.

Only student fans will be eligible to use the college scholarships; however, fans who are not students may still compete for the scholarships and designate them for specific students should they win the contest. All fans, including those who are not students, will be able to earn app “badges” as they accrue points, and the top 100 point-getters will receive shirts printed to celebrate their accomplishment in the contest.

“We are excited about partnering with the MHSAA to launch this new app,” said Anne Wohlfert, Director of the Student Financial Services Bureau at the Michigan Department of Treasury. “We are pleased to offer $5,000 in scholarship dollars to the students who attend the most games. This joint venture aligns with our goals to provide high school students and their families with student financial resources and information.”

The app provides other information for students and fans including their selected schools’ boys and girls basketball team schedules, MHSAA news and an opportunity to share photos through a ‘fan cam.’ Participants may accrue bonus points by answering MHSAA basketball trivia questions and promoting their “check-ins” on social media.

SuperFanHigh is a division of its parent company, SuperFanU and provides fan experiences for more than 300 high schools and colleges/universities across the country. The company is leading the market in developing innovative platforms that allow the communication and marketing between students/fans and schools to be more engaging and efficient.

“We know that our partnership with MHSAA will yield lots of excitement this year across the state of Michigan,” says Kayla Mount, co-founder and COO of SuperFanU.

Uyl to Serve as MHSAA's Next Executive Director

By Geoff Kimmerly
MHSAA.com senior editor

May 8, 2018

Mark Uyl's impact on educational athletics has stretched from his hometown across this state and our country as a teacher, coach, administrator and one of the nation's most respected voices in sport officiating. 

The Caledonia native and assistant director for the Michigan High School Athletic Association over the last 14 years is now charged with leading the Association as it continues in the work he has championed for two decades. 

Uyl, 44, has been selected as the next executive director of the MHSAA by its Representative Council. He will succeed retiring Executive Director John E. “Jack” Roberts in August. Roberts, who has served as executive director since the fall of 1986, announced his retirement April 24.

Uyl joined the MHSAA staff in January 2004 and coordinates the Association’s nearly 10,000 officials in addition to serving as director of baseball and administrator of the MHSAA’s catastrophic and concussion care insurance plans. He also has served as director of cross country and wrestling during his tenure.

As assistant director, Uyl was instrumental as the MHSAA became the first state high school athletics association to offer concussion care insurance, which provides gap coverage to assist in covering costs for athletes who are injured while participating in MHSAA-sponsored sports. As an official himself, Uyl has worked to build a stronger relationship with those working high school events that has included an increase in training and support. As a sport director, Uyl has sought to create the best experiences for Michigan high school teams, including with the move of the MHSAA Baseball and Softball Finals to Michigan State University in 2014.

“The foundation built here by Jack Roberts over the last 32 years is the strongest in the country, and I’m honored to have the opportunity to lead our staff in building on that foundation,” Uyl said. “There will be many ways we’ll continue to protect the same values of educational athletics, while also looking for new ways and new opportunities to best serve the students and our member schools in Michigan.”

In addition to his full-time MHSAA duties, Uyl has officiated collegiate baseball since 1997 and is regarded as one of the best at that level. In addition to umpiring major conference baseball all over the United States, Uyl was part of the crews for the 2014 and 2017 College World Series. He also officiated college football for 12 years with several NCAA postseason assignments, and did serve as coordinator of officials for the Michigan Intercollegiate Athletic Association. He was registered with the MHSAA for at least three sports beginning in 1992 and worked the Baseball Finals in 1999.

Additionally, Uyl served on the board of directors of the National Association of Sports Officials (NASO) from 2012-15 and as its chairperson during his final year. Currently, he serves as the high school representative on the Officiating Development Alliance (ODA), which consists of the supervisors of officials for the NFL, NBA, MLB, NHL, CFL, MLS and NCAA Division I sports.

The Council made its decision at the conclusion of its annual Spring Meeting on May 7 in Gaylord. Uyl will become only the fifth full-time executive in the MHSAA’s 94-year history, following Charles E. Forsythe (1931-42, 1945-68), Allen W. Bush (1968-78), Vern L. Norris (1978-86) and Roberts.

“Mark has spent the past 14 years as a highly effective assistant director for the MHSAA,” said Representative Council President Scott Grimes, who serves as Assistant Superintendent of Human Services for Grand Haven Area Public Schools. “He is a proven leader in the organization committed to providing outstanding service to both internal and external constituents. The positive relationships he has fostered with school administrators will help make this a very smooth transition.”

Prior to his time at the MHSAA, Uyl first taught and coached and then served as athletic director and assistant principal at Middleville-Thornapple Kellogg High School, the latter from 2001-03. Before becoming an administrator there, Uyl served as athletic director at Caledonia High School in 2000-01.

During his tenure as an assistant director at the MHSAA, Uyl also served a four-year term on the Baseball Committee for the National Federation of State High School Associations (NFHS).

“Mark was the obvious choice to become the next executive director of the MHSAA,” Roberts said. “Mark has the proper student-focused perspective of educational athletics, excellent person-to-person communications skills and a deep practical understanding of what is happening day to day in school sports in our state and nationally.”

Uyl graduated from Caledonia High School in 1992, and from Calvin College in 1996 with a bachelor’s degree in history and physical education. He later received a master’s in educational leadership from Grand Valley State University. At Calvin, Uyl was a four-year starter on the baseball team, earning all-conference honors twice and serving as team captain.

Uyl resides in DeWitt with his wife Marcy, an accomplished educator and coach who has served as a high school varsity basketball coach since 1994. They have three children: Jackson (17), Grant (15) and Madison (11).

The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.

PHOTOS: (Top) MHSAA Assistant Director Mark Uyl provides pointers to football officials during a summer clinic in 2011. (Middle) Uyl speaks at the NASO officiating summit in 2013 in Grand Rapids.