'Check-in Champ' App Rewards Fans
January 10, 2017
By Geoff Kimmerly
Second Half editor
The Michigan High School Athletic Association and SuperFanHigh, a leading fan loyalty and engagement company, have launched a mobile app that will allow students, faculty, alumni, community members and all fans to earn prizes and college scholarships by showing support for high school basketball teams.
To participate, fans simply need to download the “Check-in Champ” app for free from the Apple iTunes or Google Play online stores and then check in at high school girls and boys basketball games they are attending this season. SuperFanHigh will track these check-ins and provide standings of fans who attend the most events statewide beginning Tuesday, Jan. 10. Fans “checking in” accrue points toward prizes including a total of $5,000 in college scholarships sponsored by MI Student Aid.
“The ‘Check-in Champ’ contest provides an exciting opportunity for our schools to promote their regular-season girls and boys basketball games,” MHSAA Executive Director John E. “Jack” Roberts said. “We’re eager to see how this will build more excitement at games, both during the regular season and the MHSAA tournament, and we’re appreciative of MI Student Aid for adding significant incentive for students and their families who support their classmates and communities.”
For the remainder of this Michigan high school boys and girls basketball season, fans who attend games will earn points. When registering on the app, fans must select their favorite school. Schools will be divided by Class: A, B, C and D. A $3,000 scholarship will be awarded to the fan who earns the most points overall across all four classes, and $500 scholarships will be awarded to fans who earn the most points in each class.
Only student fans will be eligible to use the college scholarships; however, fans who are not students may still compete for the scholarships and designate them for specific students should they win the contest. All fans, including those who are not students, will be able to earn app “badges” as they accrue points, and the top 100 point-getters will receive shirts printed to celebrate their accomplishment in the contest.
“We are excited about partnering with the MHSAA to launch this new app,” said Anne Wohlfert, Director of the Student Financial Services Bureau at the Michigan Department of Treasury. “We are pleased to offer $5,000 in scholarship dollars to the students who attend the most games. This joint venture aligns with our goals to provide high school students and their families with student financial resources and information.”
The app provides other information for students and fans including their selected schools’ boys and girls basketball team schedules, MHSAA news and an opportunity to share photos through a ‘fan cam.’ Participants may accrue bonus points by answering MHSAA basketball trivia questions and promoting their “check-ins” on social media.
SuperFanHigh is a division of its parent company, SuperFanU and provides fan experiences for more than 300 high schools and colleges/universities across the country. The company is leading the market in developing innovative platforms that allow the communication and marketing between students/fans and schools to be more engaging and efficient.
“We know that our partnership with MHSAA will yield lots of excitement this year across the state of Michigan,” says Kayla Mount, co-founder and COO of SuperFanU.
Pay-to-Play Down Slightly, Survey Shows
July 24, 2018
By Geoff Kimmerly
Second Half editor
Slightly less than 50 percent of MHSAA member high schools assessed sports participation fees during the 2017-18 school year, according to an annual survey that enjoyed its highest response rate in 14 years of measuring the prevalence of charging students to help fund interscholastic athletics.
This year’s survey was completed by a record 80 percent of the MHSAA’s 751 member high schools, and 49 percent of respondents charged participation fees – down slightly from 49.7 percent in 2016-17, when the rate dropped below 50 percent for the first time since 2009-10.
The MHSAA conducted its first participation fee survey during the 2003-04 school year, when 24 percent of responding schools reported they charged fees. The percentage of member schools charging fees crossed 50 percent in 2010-11 and reached a high of 56.6 percent in 2013-14.
Class A schools remained the largest group charging fees in 2017-18, with 65 percent of respondents doing so – although that percentage was the lowest for Class A since 66 percent reported using fees in 2011-12. Class B schools fell to 47 percent charging fees (from 52 percent in 2016-17), while Class C (46 percent) and Class D (37) schools remained below 50 percent as well.
Charging a standardized fee for each team on which a student-athlete participates – regardless of the number of teams – remains the most popular method among schools assessing fees, with that rate at 43 percent of schools. Schools charging a one-time standardized fee per student-athlete showed a slight decrease to 28 percent, while assessing fees based on tiers of the number of sports a student-athlete plays (for example, charging a larger fee for the first team and less for additional sports) and assessing fees based on the specific sport being played (some being more expensive than others) both showed slight upticks to 15 and 5 percent, respectively.
The amounts of most fees remained consistent during 2017-18: the median annual maximum fee per student at $150, the median annual maximum family fee at $300 and the median per-team fee at $75 – all for at least the fourth straight year. The median fee assessed by schools that charge student-athletes once per year held steady at $125 for the second straight school year.
Click for the survey for 2017-18, and surveys from previous years can be found here.