'Check-in Champ' App Rewards Fans
January 10, 2017
By Geoff Kimmerly
Second Half editor
The Michigan High School Athletic Association and SuperFanHigh, a leading fan loyalty and engagement company, have launched a mobile app that will allow students, faculty, alumni, community members and all fans to earn prizes and college scholarships by showing support for high school basketball teams.
To participate, fans simply need to download the “Check-in Champ” app for free from the Apple iTunes or Google Play online stores and then check in at high school girls and boys basketball games they are attending this season. SuperFanHigh will track these check-ins and provide standings of fans who attend the most events statewide beginning Tuesday, Jan. 10. Fans “checking in” accrue points toward prizes including a total of $5,000 in college scholarships sponsored by MI Student Aid.
“The ‘Check-in Champ’ contest provides an exciting opportunity for our schools to promote their regular-season girls and boys basketball games,” MHSAA Executive Director John E. “Jack” Roberts said. “We’re eager to see how this will build more excitement at games, both during the regular season and the MHSAA tournament, and we’re appreciative of MI Student Aid for adding significant incentive for students and their families who support their classmates and communities.”
For the remainder of this Michigan high school boys and girls basketball season, fans who attend games will earn points. When registering on the app, fans must select their favorite school. Schools will be divided by Class: A, B, C and D. A $3,000 scholarship will be awarded to the fan who earns the most points overall across all four classes, and $500 scholarships will be awarded to fans who earn the most points in each class.
Only student fans will be eligible to use the college scholarships; however, fans who are not students may still compete for the scholarships and designate them for specific students should they win the contest. All fans, including those who are not students, will be able to earn app “badges” as they accrue points, and the top 100 point-getters will receive shirts printed to celebrate their accomplishment in the contest.
“We are excited about partnering with the MHSAA to launch this new app,” said Anne Wohlfert, Director of the Student Financial Services Bureau at the Michigan Department of Treasury. “We are pleased to offer $5,000 in scholarship dollars to the students who attend the most games. This joint venture aligns with our goals to provide high school students and their families with student financial resources and information.”
The app provides other information for students and fans including their selected schools’ boys and girls basketball team schedules, MHSAA news and an opportunity to share photos through a ‘fan cam.’ Participants may accrue bonus points by answering MHSAA basketball trivia questions and promoting their “check-ins” on social media.
SuperFanHigh is a division of its parent company, SuperFanU and provides fan experiences for more than 300 high schools and colleges/universities across the country. The company is leading the market in developing innovative platforms that allow the communication and marketing between students/fans and schools to be more engaging and efficient.
“We know that our partnership with MHSAA will yield lots of excitement this year across the state of Michigan,” says Kayla Mount, co-founder and COO of SuperFanU.
Multi-Sport Survey Helps Set Benchmark
July 31, 2018
By Geoff Kimmerly
Second Half editor
NOTE: This report includes a revision Aug. 3 to account for incorrect data for Jenison, which previously was listed with the second-highest percentage of multi-sport athletes in Class A. The updated data changed only two percentages updated below (*), and both by only one tenth of a percent.
Nearly 43 percent of athletes at Michigan High School Athletic Association member high schools participated in more than one sport during the 2017-18 school year, according to the first-ever Multi-Sport Participation Survey conducted this spring and inspired by the work of the MHSAA’s Task Force on Multi-Sport Participation.
Early and intense sport specialization has become one of the most serious issues related to health and safety at all levels of youth sports, as overuse injuries and burnout among athletes have been tied to chronic injuries and health-related problems later in life. In early 2016, the MHSAA appointed the Task Force on Multi-Sport Participation as part of a continued effort to promote and protect participant health and address the issues leading to early sport specialization.
While there is a growing amount of research detailing the negative effects of early sport specialization, there is little research on the prevalence of sport specialization, including at the high school level. This MHSAA survey received responses from 79.9 percent of member high schools and will be conducted annually to measure how multi-sport participation exists at schools of different sizes and also the progress being made to increase it at all schools.
“It’s now well-known that students who specialize in one sport year-round are prone to all kinds of health hazards. This is serious business; we have to find out the ways and means to promote the multi-sport experience,” MHSAA Executive Director John E. “Jack” Roberts said. “This survey will help us identify best practices. If I’m an administrator, and another school of the same size and same demographics has twice the multi-sport participation as my school, I want to know why. What are they doing to encourage that culture?”
From schools that responded to this year’s survey, 42.5 percent of students participated in athletics in 2017-18 – 46.3 percent of boys and 38.7 percent of girls. As anticipated, Class D schools enjoyed the highest percentage of athletes among the entire student body, at 55.2 percent, followed by Class C (50.1), Class B (45.1) and Class A (39.1*).
Of those athletes counted by responding schools, 42.8 percent participated in more than one sport – including 44.6 percent of boys and 40.6 percent of girls. Class D again enjoyed the highest percentage of multi-sport athletes, 58.1 percent, followed by Class C (55.2), Class B (46.7) and Class A (35.9*).
Similar results for overall sport participation and multi-sport participation relative to enrollment size were seen by further breaking down Class A into schools of fewer than 1,000 students, 1,000-1,500 students, 1,501-2,000 students and more than 2,000 students. For both sport participation as a whole and multi-sport participation specifically, the smallest Class A schools enjoyed the highest percentages, while percentages then decreased for every larger size group of schools.
The MHSAA Task Force on Multi-Sport Participation also recommended measuring multi-sport participation in MHSAA member schools to recognize “achievers” – that is, schools that surpass the norm given their enrollment and other factors that affect school sports participation. An achievement program is being developed for future years, and this year’s survey results will assist in setting a benchmark for that recognition.
In Class A, Marquette (82.6 percent), Grand Rapids Union (74.1) and Holland West Ottawa (74.0) posted the highest percentages of multi-sport athletes. In Class B, four schools achieved at least 80 percent multi-sport participation – Birch Run (87.1), Gladstone (83.8), Clawson (81.0) and Shepherd (80).
Class C saw 13 schools with more than 80 percent of its athletes taking part in more than one sport, led by Ubly (90.2 percent) and Detroit Southeastern (89.2). Four Class D schools responded at higher than 90 percent multi-sport participation – Brethren (95.4), DeTour (94.3), Jackson Christian (91.7) and Waterford Our Lady (90.8).
The full summary report on the Multi-Sport Participation Survey is available on the “Health & Safety” page of the MHSAA Website.