'Check-in Champ' App Rewards Fans
January 10, 2017
By Geoff Kimmerly
Second Half editor
The Michigan High School Athletic Association and SuperFanHigh, a leading fan loyalty and engagement company, have launched a mobile app that will allow students, faculty, alumni, community members and all fans to earn prizes and college scholarships by showing support for high school basketball teams.
To participate, fans simply need to download the “Check-in Champ” app for free from the Apple iTunes or Google Play online stores and then check in at high school girls and boys basketball games they are attending this season. SuperFanHigh will track these check-ins and provide standings of fans who attend the most events statewide beginning Tuesday, Jan. 10. Fans “checking in” accrue points toward prizes including a total of $5,000 in college scholarships sponsored by MI Student Aid.
“The ‘Check-in Champ’ contest provides an exciting opportunity for our schools to promote their regular-season girls and boys basketball games,” MHSAA Executive Director John E. “Jack” Roberts said. “We’re eager to see how this will build more excitement at games, both during the regular season and the MHSAA tournament, and we’re appreciative of MI Student Aid for adding significant incentive for students and their families who support their classmates and communities.”
For the remainder of this Michigan high school boys and girls basketball season, fans who attend games will earn points. When registering on the app, fans must select their favorite school. Schools will be divided by Class: A, B, C and D. A $3,000 scholarship will be awarded to the fan who earns the most points overall across all four classes, and $500 scholarships will be awarded to fans who earn the most points in each class.
Only student fans will be eligible to use the college scholarships; however, fans who are not students may still compete for the scholarships and designate them for specific students should they win the contest. All fans, including those who are not students, will be able to earn app “badges” as they accrue points, and the top 100 point-getters will receive shirts printed to celebrate their accomplishment in the contest.
“We are excited about partnering with the MHSAA to launch this new app,” said Anne Wohlfert, Director of the Student Financial Services Bureau at the Michigan Department of Treasury. “We are pleased to offer $5,000 in scholarship dollars to the students who attend the most games. This joint venture aligns with our goals to provide high school students and their families with student financial resources and information.”
The app provides other information for students and fans including their selected schools’ boys and girls basketball team schedules, MHSAA news and an opportunity to share photos through a ‘fan cam.’ Participants may accrue bonus points by answering MHSAA basketball trivia questions and promoting their “check-ins” on social media.
SuperFanHigh is a division of its parent company, SuperFanU and provides fan experiences for more than 300 high schools and colleges/universities across the country. The company is leading the market in developing innovative platforms that allow the communication and marketing between students/fans and schools to be more engaging and efficient.
“We know that our partnership with MHSAA will yield lots of excitement this year across the state of Michigan,” says Kayla Mount, co-founder and COO of SuperFanU.
Bowling, Boys Lacrosse Set Fan Records
August 17, 2018
By Geoff Kimmerly
Second Half editor
Two sports repeated in setting postseason attendance records during the 2017-18 school year, as 1,390,590 total fans attended Michigan High School Athletic Association postseason competitions for which attendance is recorded.
The MHSAA Bowling Tournament – including Regionals and Finals for girls and boys, set an attendance record for the seventh consecutive season this past winter with 14,422 fans. Boys lacrosse, which also begins postseason play at the Regional level, set a record for the second straight season this spring with 12,759 fans – including a record 7,344 for Regional games.
The MHSAA annually tracks attendance for all sports except golf, skiing and tennis – for which admission typically is not charged.
The 2017-18 grand total of just under 1.4 million fans was a decrease of 6.8 percent from 2016-17. However, a couple of circumstances likely factored into the majority of that decline.
The first two weeks of 11-player football playoffs generally are among the highest-drawing events every school year – and last year’s saw a 19 percent decrease from 2016-17, as Pre-District games were played in unseasonably frigid weather across the Lower Peninsula and District Finals were played amid storms in many parts of the state.
Also, the Individual Wrestling Finals saw a 33 percent decrease in attendance after moving to Ford Field in Detroit from its previous home at The Palace of Auburn Hills. However, that decrease is misleading; the event went from three days and five sessions (with tickets required for each session) at The Palace to a two-day, three-session event at Ford Field. The average attendance per session this past winter actually increased by 892 fans from 2016-17.
Despite the District level decreases, football remained the highest-drawing tournament sport sponsored by the MHSAA, with 352,946 fans attending during the 2017 Playoffs including 60,435 combined for the 11 and 8-Player Finals – the most at that level of the tournament since the 2009 season. The MHSAA added a second division of 8-player playoffs last fall; however, that additional championship game contributed only a small amount to the overall 68-percent increase in attendance from the 2016 Finals.
Boys Basketball drew the second-most fans in 2017-18 – 311,494 – keyed in part by a 5-percent increase at the Regional level. Girls Basketball remained the most highly attended girls sport with 158,546 fans – including 104,243 at the District level, the second-highest total at that level of the tournament since 2009-10. Volleyball was the second-highest attended girls sport this past school year, with 105,414 fans making for an overall increase of nearly 3 percent from the 2016-17 tournament – with increases in attendance enjoyed at the District, Regional, Quarterfinal and Finals levels.
Two more girls sports saw increased attendance in 2017-18. Girls Swimming & Diving enjoyed increases at both the Diving Qualification and MHSAA Finals levels for a total of 4,946 fans – a 7-percent increase from 2016-17. Girls Gymnastics also enjoyed increased attendance at both levels of its postseason for a grand total of 2,314 fans – the most for that sport since 2002-03 and an increase of 7 percent as well from the previous season.
Two more sports also set MHSAA Finals records. The Softball Finals, held in conjunction with the Baseball Finals at Michigan State University, drew 6,860 fans to set a record for the second straight season (and baseball drew its most Finals fans since the 2006 season). The Team Wrestling Finals – contended for the first time at Wings Event Center in Kalamazoo – enjoyed a 19-percent increase from 2016-17 with an audience of 9,469 fans that broke the record set at the conclusion of the 2004-05 season.
Also of note:
• Although girls lacrosse saw a slight dip in overall attendance to 5,538 fans this spring, that total still was the third-highest since the MHSAA began sponsoring a postseason tournament for the sport in 2004-05.
• Boys Soccer Districts drew 15,438 fans, the sport’s fourth straight increase at that level and the most to watch Districts since 2008-09.
• The Girls & Boys Cross Country Finals drew 10,445 fans, an increase of nearly 3 percent and the highest total in six seasons.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.