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Bush Honorees' Impacts Can't Be Missed
June 24, 2019
By Geoff Kimmerly
Second Half editor
Detroit’s Vic Michaels, Novi’s Brian Gordon, Bronson’s Jean LaClair and Portland’s Kevin Veale all have impacted high school students as teachers, coaches and administrators over decades in their respectively communities. To honor their often unsung work in creating athletic opportunities, all four have been named recipients of the MHSAA’s Allen W. Bush Award for 2019.
Al Bush served as executive director of the MHSAA for 10 years. The award honors individuals for past and continuing service to prep athletics as a coach, administrator, official, trainer, doctor or member of the media. The award was developed to bring recognition to men and women who are giving and serving without a lot of attention. This is the 28th year of the award, with selections made by the MHSAA's Representative Council.
“The Bush Award was created to recognize the frequent behind-the-scenes efforts that go into creating worthwhile experiences for Michigan high school athletes. But it’s impossible to not see the impacts this year’s honorees have made in their communities,” MHSAA Executive Director Mark Uyl said. “We are pleased to honor them and celebrate their work in promoting educational athletics and all of its benefits.”
Michaels, who has served as director of the Detroit Catholic High School League since 2003, is the longest-serving director in Catholic League history and one of only seven directors since its formation in 1926. He came to the Archdiocese of Detroit league office as associate director in 1995 after serving as athletic director, assistant principal, teacher and coach at Center Line St. Clement since 1978. He coached St. Clement’s boys basketball varsity from 1978-95 and the girls varsity from 1980-85 and earned Coach of the Year recognition leading both programs.
As director of the Catholic League, Michaels oversees all aspects of competition for 27 schools across 30 sports, in addition to the Catholic Schools Office of Health, Athletics, Physical Education and Safety. While his local imprint is large, he provides expertise at the statewide level as well. Michaels has represented non-public schools on the MHSAA Representative Council since 2003 and serves as the Council’s secretary-treasurer and as part of its Executive Committee. He served as president of the Michigan Interscholastic Athletic Administrators Association (MIAAA) in 2008 and also has held roles of vice president, secretary and board member. He’s served as coordinator for the Southeast Michigan Leagues Advisory Council (SEMLAC) and on various MHSAA sport and officials selection committees.
Michaels was named statewide Athletic Director of the Year by the MIAAA and received a regional award from the National High School Athletic Coaches Association (NHSACA) in 2010 after previously being chosen for MIAAA regional recognition in 2001. While at St. Clement, Michaels was named Catholic League Athletic Director of the Year in 1988 and inducted into the league’s Hall of Fame in 1990. Michaels graduated from Detroit St. Ambrose High School, then attended Detroit Institute of Technology and finished his bachelor’s degree at University of Detroit Mercy. He earned his certified athletic administrator (CAA) designation from the National Interscholastic Athletic Administrators Association (NIAAA).
“Vic Michaels is as good a leader as we have in high school sports in our state,” Uyl said. “While he represents the private and parochial schools on the Representative Council, he works with everybody and sees the big picture – but also can get to a granular level with our rules, which he knows inside and out. He is one of the most insightful voices in Michigan educational athletics.”
Gordon is completing his third decade in education, have begun as a physical education and health teacher for Royal Oak Schools in 1990. He moved into the athletic director/assistant principal role in 2010 and then became director of athletic and physical education at Novi High School in 2012. He’s taught at the elementary and middle school levels, and supervised physical education and served as a health advisory chairperson at the district level. Including a season while still a college student, he also has coached baseball, football, basketball and track & field from the junior high to varsity levels, including a stint as Royal Oak Kimball and Royal Oak High varsity baseball coach from 1995-2010. He was inducted into the Michigan High School Baseball Coaches Association Hall of Fame in 2011.
At Novi, Gordon oversees the athletic program for more than 1,700 students in grades 7-12, plus more than 140 coaches. He has made Novi a home for playoff events, hosting more than 150 league and MHSAA tournament competitions at all levels including Boys Tennis and Girls Lacrosse Finals this spring and the 115-team Oakland County Track Meet multiple times. Under his leadership, Novi has hosted multiple levels of the MHSAA Coaches Advancement Program (CAP), and he has served on a variety of sport, officials and site selection committees for the Association in addition to local committee work. He also is a major promoter of Special Olympics Unified Sports in his community and league, hosting his conference’s first basketball tournament this past winter.
Gordon was named Oakland County Athletic Director of the Year for this school year by the Oakland County Athletic Directors Association, and he served as the OCADA president in 2014-15 and on its board from 2010-16. He’s served as vice president of the Kensington Lakes Activities Association and president of the Kensington Conference since 2012. Gordon has been a member of the MIAAA since 2008 and NIAAA since 2010, and was named a Regional Athletic Director of the Year by the MIAAA in 2018. He graduated from Clawson High School and earned his bachelor’s degree at Central Michigan University and master’s in sports administration and school leadership from Wayne State University. He also has achieved CAA status.
“Brian Gordon is one of the most positive people I’ve met in athletics,” Uyl said. “From his days coaching in Royal Oak to his move into an athletic director role, he’s always championed kids and school sports. He always sees what we do as a glass half full – and his willingness to host absolutely anything shows his continuing commitment to this work.”
LaClair is one of the most successful volleyball coaches in Michigan high school history, ranking fifth all-time for wins with a record of 1,180-361-96 at Midland Dow, Pinconning and most recently Bronson. She took over the Vikings’ program in the fall of 2000 and has led Bronson to five MHSAA championships, with its Division 3 title this past fall the varsity team’s fourth straight. She also led Pinconning to a Class B runner-up finish in 1997-98. LaClair has received various coaching honors and in 2017 was a finalist for the NHSACA’s national volleyball Coach of the Year award.
While best-known for her achievements on court, LaClair has served 24 years as a highly-respected athletic administrator and assistant principal at Bronson High School. She received the MHSAA Women In Sports Leadership Award in 2015 and previously had spoken at WISL conferences in 2006 and 2008. She has hosted a variety of MHSAA tournament events in addition to sitting on a number of MHSAA and MIAAA committees. She also has instructed at MHSAA CAP sessions and been a registered game official for 18 years. LaClair received the George Lovich State Award of Merit this year for her leadership and standing within the MIAAA and NIAAA. She also was named a Regional Athletic Director of the Year by the MIAAA in 2009.
In addition to the national coaching recognition mentioned above, LaClair was inducted into the Michigan Interscholastic Volleyball Coaches Association Hall of Fame in 2006 and has served as MIVCA’s president, vice president and on its board. She also was inducted into the Michigan High School Coaches Association Hall of Fame in 2017. LaClair is a graduate of Midland Dow High School and Saginaw Valley State University, and earned a master’s degree in sports administration from Central Michigan University. She has earned the Certified Master Athletic Administrator (CMAA) designation.
“As an athletic director, Jean is incredibly consistent,” Uyl said. “Her leadership as an athletic director is so effective because she knows what matters in school sports and she treats all programs the same, including the volleyball program. That isn’t always easy when an athletic director also is a coach, and that consistency is really impressive.”
Veale is completing his 19th year as Portland Public Schools athletic director after previously teaching and serving as the girls track & field coach and as a football assistant at the high school. He has initiated a variety of efforts during his two decades in the district, founding the high school’s coaches association, captains’ club and athletic Hall of Fame among sports-related endeavors. He also has served as a volunteer coach for local recreation teams and given his time to assist in various community events. But his influence has stretched as well to league, regional and statewide levels.
Veale has served in leadership roles in multiple leagues over his tenure, as executive secretary for the Ingham County League in 2001-02 and then president of the Capital Area Activities Conference in 2008-09. He’s hosted at Portland more than 100 MHSAA postseason events from the District-Quarterfinal levels, while also serving on multiple MHSAA committees including assisting in selection of MHSAA/Farm Bureau Insurance Scholar-Athlete Award winners. He served as membership committee chairperson for the MIAAA in 2005-06 and has been part of its scholarship committee since 2008.
Veale graduated from Iron Mountain High School and earned bachelor and master’s degrees from Central Michigan University, the latter in athletic administration. He also has achieved CAA designation and was named an MIAAA Regional Athletic Director of the Year in 2010.
“Kevin has really become the face of Portland Raiders athletics after 19 years in that community,” Uyl said. “He brings a great deal of positivity and high energy to the job every day. His teams have had great success, and he’s another administrator who sees all programs being equally important.”
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.
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Johnson Served as Storyteller, Guardian
January 5, 2021
By Geoff Kimmerly
Second Half editor
Promoting the value – and values – of school-based sports.
No statement more completely, or succinctly, explains the mission of the Michigan High School Athletic Association.
Those words were sparked in the mind of John Johnson, and also might best describe his work for the MHSAA over more than three decades – which concluded with his retirement Dec. 18.
Johnson’s official title for most of his tenure was communications director, by which he designed and delivered the message of the MHSAA’s work. A more suitable title might have been “guardian” – Johnson in 1987 joined the then 62-year-old organization and became keeper and protector of all the MHSAA had been and was becoming under its recently-hired executive director, Jack Roberts.
More than 33 years later, “JJ” has stepped away as the pioneer in his field and having impacted multiple generations of Michigan high school and middle school athletes in ways that will continue. Whether as the coiner of memorable slogans, the voice explaining the nation’s first elaborate sportsmanship effort or detailing the MHSAA’s work for its schools during tougher times, or simply as the narrator passing on some of the good stories the bubble up from every season, Johnson daily worked to keep those who follow school sports in the know.
“Being the voice, and having to be the face a lot, is something that came with the territory – somebody had to be the storyteller. And while you can be prideful about that, the important thing is still the story,” Johnson said. “I’ve said it a lot: I was the lucky guy who got the job. Because the story was there to be told, the work was there to be done.”
Thousands upon thousands of times over the years, Johnson did that work with enthusiasm and grace. Most visibly, it came in front of a TV or radio microphone, or as quoted in your local newspaper and media nationwide. He has been the drive behind the MHSAA championship games watched annually on TV and online, and the messenger via various campaigns delivering the good news of why school sports are vital for kids and communities.
Serving as that storyteller, Johnson has never been one to tell much of his own. But there is no shortage of storytellers who have benefitted from Johnson’s wisdom and tutelage over the years – and we were enable to enlist a few to paint a more vivid picture as we recount at least a glance of what Johnson has meant to the MHSAA and its schools over these many years.
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“The measure of all of us is what we leave behind. Those with whom we’ve been in contact. Those we’ve lifted up along the way. And by that measure, we are witnessing the end of a spectacular career. I’ll take away from all the exchanges, the ready smile, the encyclopedic knowledge that JJ possessed and the sense of calm within the frenzy. It was invaluable to those who popped into his world only a few times a year. John Johnson has left very large shoes in East Lansing.”
– John Keating, longtime FOX Sports Detroit anchor and host for many MHSAA Football and Basketball Finals
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First and 1 of a Kind
Jack Roberts became the fourth full-time executive director of the MHSAA during the summer of 1986. He brought an emphasis on communication, and “communications director” became the first position he created in East Lansing.
Johnson in 1987 became that first communications specialist at the MHSAA, beginning a long last stop during a run in sports that Johnson began as a student at Mount Pleasant Sacred Heart, about an hour’s drive north of Lansing.
Johnson hadn’t played sports at Sacred Heart, but had taken part in just about every other way possible for a student. He was a team manager, statistician, student trainer, and picked up part-time sports writing work at the former Mt. Pleasant Daily Times. He wrote a series while still in high school on the creation of the MHSAA football playoffs, which were set to kick off in 1975, and that series was syndicated among the newspapers in the Daily Times’ chain. As a student, Johnson moved on to Michigan State University where he majored in journalism, and again he was published and syndicated by the Daily Times – this time for a series on how game officials were being trained by state associations, including the MHSAA.
That series foreshadowed the work he would take up a decade later – it closed with a piece on poor spectatorship toward officials. (Coincidentally, the collection of stories had been clipped and saved by the MHSAA executive director at the time, Vern Norris. The file found its way to Roberts, who eventually found out he had just hired the author.)
Also having served as a student assistant in the MSU sports information office, Johnson began his communications career at Albion College in 1978 as an assistant in the college relations office with responsibility for publicity for the college’s 17 athletic teams. (He didn’t graduate from MSU until 1979, but received two days off per week to get back to East Lansing for classes. He also served as a radio voice for Albion High games on the side.) Johnson moved on to brief stints in the news department with WITL Radio in Lansing and as an intern in the Office of Public Affairs at Ferris State University before landing with the Western Michigan University sports information department as an assistant director.
That led to a three-year stint as an assistant sports information director at Indiana University, where his responsibilities included serving as SID for coach Bobby Knight’s men’s basketball program. Johnson also assisted with press operations at the 1984 U.S. Olympic Basketball Trials hosted by IU. Johnson then left Indiana in January 1986 for a promotions position at Michigan Farm Bureau.
Six months later, his eventual journey to the MHSAA accelerated.
Roberts was hired during the summer of 1986, and not long after he asked MSU sports information director Nick Vista who had been his best student assistant of the past decade. The answer: John Johnson.
Johnson and Roberts met multiple times over the next many months, and Roberts made his choice.
“From the first moment I sat down with Jack Roberts, I knew I wanted to be here,” Johnson said. “The way he talked so passionately about high school sports, and the values of high school sports. … I saw the opportunity to take Jack’s vision and run with it.”
The day before the announcement of Johnson’s hire was to be made, Roberts asked Johnson to come with him to Grand Rapids to watch South Christian basketball star Matt Steigenga (later of MSU and the NBA) – but Johnson couldn’t go because his wife Suzie had gone into labor with their first of two children.
But a little more than a month later, Johnson started at the MHSAA on April 1 – and that came with plenty of jokes on its own.
Yet while Johnson had to miss that trip to Grand Rapids, he and the executive director would get plenty of car time together – to the benefit of the MHSAA’s member schools. To introduce themselves to statewide media, Roberts and Johnson did a driving tour to visit all of them, touring their offices, talking to them about MHSAA initiatives and asking how Association staff could better assist the media in its work. Those drives also allowed them to dream up together “the kinds of things that were unveiled over time,” Roberts recalled.
“We talked so much those first 15 years, we could intuit each other’s thinking the last 15 years,” added Roberts, who retired from the MHSAA in 2018. “We didn’t spend nearly as much time together, but we didn’t need to.”
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“John Johnson has positively influenced so many more people than he knows and more than anyone realizes. It starts with the thousands and thousands of people who have been able to watch high school sports on the web throughout Michigan. Live-streaming of games has really come to the forefront due to the pandemic, but he was on top of this innovation nearly a decade ago when it was just in the early idea stage. He has been the person who orchestrated and led the countless schools across the state who started streaming their games in the past several years.
“JJ has also impacted numerous student journalists who wanted to learn the craft by covering high school games. He has always been SO supportive of these aspiring broadcasters and writers and reporters, affording them the opportunities to cover high school championships on the biggest stages, and treating those students the same as their professional peers. The students got to be on the turf at Ford Field and in the postgame press rooms, even if their school's team wasn't involved in the game! All they had to do was ask for credentials, and he granted them time and time again.
“JJ's influence also touched those of us who work for the MHSAA in a freelance fashion at various championship events. He has helped so many of us become better communicators, announcers, statisticians, and more. He was always willing to provide feedback & opportunities to learn, and he served as our leader who was always accessible morning, noon, and night. He pushed us to be our best every game, just as the athletes were trying to be their best. It's been my pleasure to work for him as a PA announcer for several years now, and I tried to be perfect every single time because I knew he was listening and because I wanted to do well for him.”
– Roger Smith, advisor for Lake Orion High School’s nationally award-winning School Broadcast Program and public address announcer for MHSAA Finals
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Telling the Story
In Roberts’ eyes, a few campaigns from his and Johnson’s time together stand out most.
• Promoting the Value – and Values of High School Sports. “I came in with “School Sports – the other half of education” but that wasn’t as good,” Roberts said. … (His words) caught our brand much better.”
• Good Sports are Winners. The MHSAA launched a sportsmanship initiative a few years into their tenures that was “unparalleled” nationally, per Roberts’ description. “Before sportsmanship was an 'in thing' to talk about, John and I were talking about it.” Johnson created all of the print and broadcast materials designed to promote improving sportsmanship, and his work helped make Michigan not just the leader but a voice nationally on the topic.
• Safer Than Ever. The campaign, stretching over much of the last decade, explained that high school football – for a variety of reasons – is safer than it has ever been. Johnson worked with the Michigan High School Football Coaches Association to build the messages and promote them at a time when injury fears were regularly headlining media coverage.
“John made our ideas visible and practical. People would put them together at the league level and school district level,” Roberts said.
“To narrow (his work) down to three is unfair to him because he did a thousand things.”
And in a number of roles. Johnson started as communications director, picking up along the way responsibilities in information technology, marketing, merchandising and more. Everything from daily media questions to maintaining the MHSAA record book (and serving on the National Federation of State High School Associations (NFHS) national record book committee) fell onto Johnson’s desk, and just about any message read at any game by a public address announcer was his work. His final years were as “all things broadcasting” as Johnson served as the MHSAA’s first director of broadcast properties – an all-encompassing title that included all-encompassing responsibilities.
The MHSAA provides video broadcasts of nearly all of its MHSAA Finals – including football and basketball with FOX Sports Detroit – and Johnson has navigated the growth of those opportunities. Same with the MHSAA Network’s audio offerings during championship events, and his voice has been heard weekly during “This Week in High School Sports” which is aired as part of programming by more than 100 radio stations statewide.
The most significant advance under his guidance over the last two decades has been the School Broadcast Program, begun for MHSAA schools during the 2008-09 school year. The MHSAA relied on that knowledge in playing a leading role last decade in the formation of the NFHS Network – the nationwide digital home for live and on-demand high school events – and it’s not unusual for Michigan SBP schools to broadcast upwards of 500 events per week via the network.
“What people don’t necessarily know is John is the pioneer in this field,” MHSAA Executive Director Mark Uyl said. “The way he shaped this job over the last 30 years has been extraordinary – and has become the model for the 49 other states.”
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“I’m sure that with me, JJ had to do things he never had done with anyone else – I was pregnant three straight schools years. The accommodations for me, even as just a female, it was kinda crazy especially in the 1980s. But when I was pregnant, I couldn’t walk up stairs, and he always would make special concessions for me, (like to) try to find bathrooms for me. There were so many media, and there always had to be exceptions, but he always had to take special care for me, and I’m so thankful for what he did. We laugh about that stuff all the time.
“I remember too, I had a tragedy in my family one year, and I know he was busy at the Finals, but he took me (aside), sat there and cried with me and talked with me. He took time out of his way. He treated me professionally, like everyone else. But as a person, he has such a gift to connect with people.”
– Jane Bos, longtime prep sports editor for the Grand Rapids Press and 2008 recipient of MHSAA Women In Sports Leadership Award
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More than Scratching the Surface
The work Johnson pioneered at the MHSAA goes on. Formerly a staff of one (with help from valuable volunteers including long-time postseason assistant Walter Dell) now includes a team of employees to handle the media relations, publications, broadcasting, marketing and other messaging needs.
While making the rules for school sports remains the top priority for the MHSAA, telling the story of their importance in students’ lives comes in a close second – and Johnson has written at least the first chapters of the book.
“It needed to be done; the Association had to take bigger steps into the communications world. And thanks to Jack Roberts, it did. I was the lucky guy who landed in the chair,” Johnson said.
But again, that is simply scratching the surface. We’ll end with longtime Detroit Free Press sportswriter Mick McCabe taking a last deep dive.
I first met John Johnson in the late fall of 1977.
He was a student at Michigan State and worked in the sports information office. I was a sports writer for the Detroit Free Press, covering MSU basketball, featuring JJ’s brother, Earvin.
Well, maybe Earvin and JJ weren’t exactly blood relatives, but they were both fun to be around and each had a profound effect on my life.
No, really.
When watching the Spartans back then you knew you were watching someone special, which is why they called him Magic.
No one ever used the word magic in describing JJ, but he was young and enthusiastic and sociable while he learned the tricks of the trade under the watchful eyes of Fred Stabley Sr. and Nick Vista, the absolute best sports information directors in the country.
That is why I knew JJ would be such a good fit at Albion College, which just so happened to be looking for an SID when JJ was graduating from MSU.
JJ was exactly what Albion needed and did an excellent job and soon JJ’s career was off and running.
Somewhere along the way JJ landed at Indiana University where Bob Knight learned to tolerate JJ. If you’ve ever met Knight and understand his relationship with other human beings, you know that is like saying JJ and Knight were besties.
That was reinforced in the spring of 1984 when I spent almost two weeks in Bloomington covering the U.S. men’s Olympic basketball trials and interacted with JJ on a daily basis.
In the spring of 1987 JJ accepted a job with the Michigan High School Athletic Association. It was a job that hadn’t existed before JJ came riding into town.
Jack Roberts was in his first year as the MHSAA’s executive director and JJ was one of his first hires. He was also one of his best.
JJ was hired as the MHSAA’s first communications director. Before JJ arrived the words “communication” and “MHSAA” had never been used together in the same sentence.
If a member of the media had a question for the MHSAA chances are good it would never be answered.
That changed the minute JJ was hired. If he didn’t know the answer, he got the answer for you. And if you needed to speak with someone about a particular question, JJ got you to that person.
It wasn’t JJ’s job to do our job for us, but the thing we didn’t want was for him or someone else from the MHSAA to get in the way of us doing our job.
Not only didn’t JJ get out of the way for us, he helped us and made our jobs easier with the way he ran communications for the MHSAA.
A few weeks ago, with JJ’s imminent retirement growing closer, someone asked me to describe the worst phone call I received from JJ, one in which he was irate with something negative I had written about the MHSAA.
Certainly, he assumed, over 34 years there had to be many such phone calls.
He was genuinely surprised to learn it never happened. Not even once.
JJ knew that the media has a job to do and his job didn’t require him to complain when something negative about the MHSAA was written. I’m certain it was a lesson he learned from Stabley and Vista, who operated the same way.
As far as I know, the only times JJ ever called a member of the media after a negative story was when the reporter had the facts wrong. His call just pointed out the errors and he left out the tongue lashing.
JJ was the consummate professional in doing his job and he did it better than anyone else.
There is no way I am going to describe JJ’s job performance at the MHSAA as magical, like Earvin’s, but it was pretty darn close.
PHOTOS: (Top) MHSAA Communications Director John Johnson kneels at midcourt at The Palace of Auburn Hills in 1990 having designed the floor for that year's Basketball Finals. (2) Johnson, middle, wears the headset during a playoff production. (3) Johnson, right, coordinated media, announcing and stat-keeping among other areas during MHSAA events at the Breslin Center. (4) Johnson, far left, stands with (from left) MHSAA public address announcers Roger Smith, Erik O. Furseth, Tony Coggins and Steve Miller during a Baseball/Softball Finals weekend. (5) Johnson walks the turf at Ford Field during a Football Finals. (Photos from MHSAA archives.)