Bush Awards Honor 4 for Dedication

June 19, 2018

By Geoff Kimmerly
Second Half editor   

Three athletic directors who have provided decades of memory-making opportunities for student-athletes – East Lansing’s Tom Hunt, Troy’s Michael Jolly and Ann Arbor’s Meg Seng – and a member of the media, St. Ignace’s David Latva, who is beloved for documenting those moments, have been named recipients of the MHSAA’s Allen W. Bush Award for 2018. 

Al Bush served as executive director of the MHSAA for 10 years. The award honors individuals for past and continuing service to prep athletics as a coach, administrator, official, trainer, doctor or member of the media. The award was developed to bring recognition to men and women who are giving and serving without a lot of attention. This is the 27th year of the award, with selections made by the MHSAA's Representative Council.

“A common theme tying together this class of honorees is how they’ve used various talents to enrich the experiences of Michigan student-athletes,” MHSAA Executive Director John E. “Jack” Roberts said. “All four have played roles in their own ways, and often without the fanfare their contributions deserve. It is our pleasure to recognize them with Bush Awards.”

Hunt recently announced his retirement after 20 years as an athletic administrator, the last 16 at East Lansing High School after serving at Perry for three years and Lansing Waverly for one. During his tenure, Trojans teams have had success at local and larger levels – the girls basketball, boys golf, boys soccer, boys tennis, and boys and girls track & field teams all won MHSAA Finals championships under his department leadership. In addition to his duties as East Lansing athletic & activities director, he served as the district’s Title IX coordinator.

East Lansing, Waverly and Perry all were frequent MHSAA Tournament hosts at the District, Regional and Semifinal levels under Hunt’s direction. He served on a variety of MHSAA committees, providing input on specific sports, officials, tournament site selection or selection of the MHSAA/Farm Bureau Insurance Scholar-Athlete Awards. As part of the Michigan Interscholastic Athletic Administrators Association (MIAAA) for two decades, Hunt was named Regional Athletic Director of the Year in 2011 and his region’s representative in 2013 and 2015. He also served terms as president of the Capital Area Activities Conference and former Ingham County League.

Hunt previously was a contributing member of the Michigan Recreation & Park Association (MRPA), having served as vice president and state conference chairperson in 1996 as well as athletic committee chairperson and basketball commissioner. Prior to beginning at Perry as athletic director in 1998, Hunt served as assistant director of parks & recreation in Howell, and he was the first boys soccer coach in Howell High School history and coached baseball there as well. He also coached baseball and was an assistant for hockey at East Lansing, and has volunteered over the years as a youth coach for soccer, hockey, softball and baseball. Hunt is a graduate of Michigan State University and Battle Creek St. Philip High School.

“Tom Hunt has set an example of prioritizing students, and not only for encouraging their athletic participation but their development as well-rounded athletes, academic achievers and citizens,” Roberts said. “He is a true professional who embodies the role of athletic director – he leads by this example, yet with many of his contributions unheralded while the programs under his guidance continue to succeed at the highest levels.”

Jolly also is retiring, with nearly three decades in administration. He took over as District Athletic Director in Troy in August 2004 after previously serving four years as assistant principal/athletic director and then four as principal at Boyd Arthurs Middle School in Trenton. He also taught and served as an assistant middle school principal for three years in the New Boston Huron district and taught and then added athletic director duties over two years at Hale. He coached during his first two stops, varsity basketball and softball at Hale and varsity football and track & field at New Boston Huron.

At Troy, Jolly has overseen staff and facilities for two high schools and four middle schools. During his tenure, Troy schools have added skiing and bowling programs as well as non-MHSAA rugby and figure skating, and kept gymnastics available by creating a cooperative program. Under his leadership, the district also has been a frequent host of MHSAA Tournament games at various levels, including Division 1 Football Semifinals 14 consecutive seasons. Jolly served as the chairperson of the Oakland Activities Association football committee for 12 years and as league president in 2008-09, and he was president of the Oakland County Athletic Directors Association in 2009-10 and was named its Athletic Director of the Year in 2012. He also served as director of the Troy district’s K-12 physical education and career technical education departments and as director of enrichment for the district. He served as president of the Oakland Career & Technical Educators Association in 2015-16.

After graduating from Southgate Aquinas High School, Jolly earned his bachelor’s degree from University of Michigan and a master’s from Central Michigan University. He played football for the Wolverines and then for four seasons for the Green Bay Packers. He is a member of both the MIAAA and National Interscholastic Athletic Administrators Association (NIAAA).

“From his contributions in athletics to his many outside of athletics as well, Mike Jolly continuously has shown himself to be an advocate for students and their education,” Roberts said. “His various duties alone are evidence of that commitment – as are the extra steps he’s always quick to take when needed and the mentorship he’s provided to those who are following in his path.”

Seng completed her 28th year at Greenhills School and has served as the athletic director the last 15 after 13 teaching physical education and health. She has hosted MHSAA tournament events in various sports at various levels and served on a variety of MHSAA committees and the Multi-Sport Participation Task Force. She also is an instructor for the MHSAA Coaches Advancement Program and has served as part of the MIAAA’s Leadership Academy faculty since 2011, and on the NIAAA’s certification committee since 2014. She completed a term as the MIAAA’s Executive Board president in 2013-14.

After graduating from Maine South High School in Park Ridge, Ill., Seng played both volleyball and softball at Indiana University and then coached at the college level before taking over the Ann Arbor Huron volleyball program in 1985. Over 12 seasons stretching two tenures, Seng led her team to five league titles and a District championship in 1993. She also served as Huron's co-head varsity softball coach from 1986-90. Seng completed her teacher certification at Eastern Michigan University in 1990 and began teaching at Greenhills that year, later coaching that school’s varsity volleyball team from 1993-2000.

Seng received the MIAAA Jack Johnson Distinguished Service Award in 2012 and her region’s Athletic Director of the Year Award in 2008. She also received the Pathfinder Award in 2004 from the National Association for Girls and Women in Sports (NAGWS), and under her leadership Greenhills received the Exemplary Athletic Program Award from the MIAAA in 2017. She was honored with the Girl Scouts’ Leaders and Best Award in 2005 and most recently selected for the MHSAA’s 31st Women In Sports Leadership Award this past February.

“Meg Seng understands the needs at every level of sport, having participated as a successful athlete, coach and now administrator,” Roberts said. “It is impossible to not admire her vision as she not only leads the Greenhills athletic department but teaches her peers how to recognize and provide for those needs.”

Retired journalist David Latva dedicated 30 years to chronicling the achievements of high school athletes. A St. Ignace graduate, Latva went on to report as the lead sportswriter for the St. Ignace News from 1987-2016 covering communities in the eastern Upper Peninsula. He was a member of the Upper Peninsula Sportswriters and Sportscasters Association from 1989-2017 and served on the board of the Upper Peninsula Sports Hall of Fame from 2008-16. He also was a frequent Upper Peninsula representative on The Associated Press’ all-state selection committees.

Latva’s contributions to schools reached past sports writing. He was a registered MHSAA official for basketball (19 seasons), football (18) and track & field (18) during the 1970s and 1980s, and served eight years on the St. Ignace Area Schools Board of Education. He also coached the St. Ignace golf team for three years.

Latva was named to the Basketball Coaches Association of Michigan media Hall of Honor in 2005 and received a Distinguished Service Award from the St. Ignace LaSalle High School Hall of Fame in 2012. He received a key to the city from the St. Ignace City Council in 2016 and has been recognized in various ways by other communities in his paper’s coverage area.

“Many who have played school sports in the eastern Upper Peninsula have been impacted by David Latva because of the importance he placed on his local athletes’ achievements, both great and small,” Roberts said. “As the chronicler of those achievements, David has cemented a permanent place in favorite memories for many whose stories he told over the years, and he earned a significant role in those communities by sharing that gift.”

Legacies Live on in Matson's Work

By Geoff Kimmerly
MHSAA.com senior editor

March 26, 2015

Hugh Matson was a sophomore on the 1951 Newaygo team that made the school's first trip to the MHSAA Boys Basketball Semifinals.

His team faced Dimondale in an auxiliary gym at Michigan State University’s Jenison Field House, but fell 56-54 in overtime when Dimondale scored the first basket of what was then a sudden-death extra period. 

He watched the Class D championship game with some disappointment, knowing his team had come so close to playing on Jenison's main floor. But another highlight of that weekend has stuck with Matson, who has given back to high school sports as a teacher, coach, athletic director and official for more than 50 years.

After Matson and his team arrived in Lansing and checked into downtown’s Olds Hotel, they were directed to another room where they were welcomed by MHSAA executive director Charles E. Forsythe. It’s a memory Matson has enjoyed recalling recently – on Saturday, he will receive the honor bearing Forysthe’s name.

Matson will receive the 38th Charles E. Forsythe Award, for his long and various contributions to education athletics, during the first-quarter break of Saturday’s Class A Boys Basketball Final at the Breslin Center.

"That's very important to me. He was the big name in athletic administration when I got into it as an athletic director," Matson said. "He was known all over the United States as one of the great athletic directors, and I really feel honored. I'm humbled by it, naturally." 

Forsythe was the MHSAA’s first full-time and longest-serving chief executive. Forsythe Award recipients are selected each year by the MHSAA Representative Council, based on an individual's outstanding contribution to the interscholastic athletics community.

Matson, 79, has deep roots in education. His mother Velma – who died in January at 104 years of age – was a longtime educator in Newaygo and with his father Francis established a scholarship for graduating seniors still awarded today. Hugh Matson took his first teaching job in 1957, at Mattawan, then followed older brothers Bill and Max to Saginaw Township Community Schools, teaching and coaching at Saginaw MacArthur High school from 1962-71 and then Saginaw Eisenhower from 1971-88.
 
Matson served as head varsity football and track and field coach at Mattawan and as head track and field coach at both MacArthur and Eisenhower, in addition to serving as an assistant football coach at both schools. He also became the first and only athletic director in Eisenhower’s history – holding that position from the school’s first day until the end of the 1987-88 school year, when he became co-athletic director of the new Saginaw Heritage High School, which was created from a merger of MacArthur and Eisenhower. Matson served as the sole full-time athletic director of Heritage for 1996-97 before retiring.  
 
“Hugh has been dedicated to improving athletics in Michigan for more than 50 years, and his contributions stretch over every aspect of our games and beyond the Saginaw area,” MHSAA Executive Director John E. “Jack” Roberts said. “He showed leadership not only in his community for many years but at the statewide level among his colleagues, and continues his involvement as a valued official. We’re glad to honor Hugh Matson with the Forsythe Award.”
 
Matson has been a member of the Michigan Interscholastic Athletic Administrators Association (MIAAA) since 1970 and served as its president during the 1989-90 school year. He also was a member of the National Interscholastic Athletic Administrators Association (NIAAA) for three decades and has been a member of the Association of Track Officials of Michigan (ATOM) since 1993. Matson received distinguished service awards from both the MIAAA and ATOM and served as a representative and speaker for the MIAAA at regional conferences in Iowa and Wisconsin and to the NIAAA Leadership Forum in 1987. 
 
During his time as athletic director, Matson hosted MHSAA Districts or Regionals for seven sports. He’s been an MHSAA registered official since 1970 and has officiated 25 MHSAA Regionals in either cross country or track and field and 12 MHSAA Finals. He also has officiated cross country and track and field at the Division I, II and III and NAIA collegiate levels.

“Hugh was excellent with students, parents and staff during his 42 years as a teacher and coach at Eisenhower and Heritage High School. He is extremely positive with the kids as an official,” said current Saginaw Heritage athletic director Peter Ryan, also a member of the MHSAA Representative Council. “Hugh has been dedicated to improving athletics in the state of Michigan, and his passion for athletic officiating is contagious.”
 
“I still think I have the energy for it, and I enjoy it a lot,” Matson said. “Every day before I go to a track meet, my (wife Jackie) says, ‘Have fun.’ And she says when I come home, ‘Did you have fun?’ And yeah, I have fun. Working with younger people also, it keeps me youthful.”

Matson received his bachelor’s degree in physical education with minors in English and history in 1957 from Western Michigan University. He taught English and history at Mattawan, and then English and physical education during his three tenures as part of Saginaw Township Community Schools. In addition to his mother and brothers, Matson’s sister Joelyn also worked in education, recently retiring from the University of Toledo.  

Past recipients of the Charles E. Forsythe Award 

1978 - Brick Fowler, Port Huron; Paul Smarks, Warren 
1979 - Earl Messner, Reed City; Howard Beatty, Saginaw 
1980 - Max Carey, Freesoil 
1981 - Steven Sluka, Grand Haven; Samuel Madden, Detroit
1982 - Ernest Buckholz, Mt. Clemens; T. Arthur Treloar, Petoskey
1983 - Leroy Dues, Detroit; Richard Maher, Sturgis 
1984 - William Hart, Marquette; Donald Stamats, Caro
1985 - John Cotton, Farmington; Robert James, Warren 
1986 - William Robinson, Detroit; Irving Soderland, Norway 
1987 - Jack Streidl, Plainwell; Wayne Hellenga, Decatur 
1988 - Jack Johnson, Dearborn; Alan Williams, North Adams
1989 - Walter Bazylewicz, Berkley; Dennis Kiley, Jackson 
1990 - Webster Morrison, Pickford; Herbert Quade, Benton Harbor 
1991 - Clifford Buckmaster, Petoskey; Donald Domke, Northville 
1992 - William Maskill, Kalamazoo; Thomas G. McShannock, Muskegon 
1993 - Roy A. Allen Jr., Detroit; John Duncan, Cedarville 
1994 - Kermit Ambrose, Royal Oak 
1995 - Bob Perry, Lowell 
1996 - Charles H. Jones, Royal Oak 
1997 - Michael A. Foster, Richland; Robert G. Grimes, Battle Creek 
1998 - Lofton C. Greene, River Rouge; Joseph J. Todey, Essexville 
1999 - Bernie Larson, Battle Creek 
2000 - Blake Hagman, Kalamazoo; Jerry Cvengros, Escanaba 
2001 - Norm Johnson, Bangor; George Lovich, Canton 
2002 - John Fundukian, Novi 
2003 - Ken Semelsberger, Port Huron
2004 - Marco Marcet, Frankenmuth
2005 - Jim Feldkamp, Troy
2006 - Dan McShannock, Midland; Dail Prucka, Monroe
2007 - Keith Eldred, Williamston; Tom Hickman, Spring Lake
2008 - Jamie Gent, Haslett; William Newkirk, Sanford-Meridian
2009 - Paul Ellinger, Cheboygan
2010 - Rudy Godefroidt, Hemlock; Mike Boyd, Waterford
2011 - Eric C. Federico, Trenton
2012 - Bill Mick, Midland
2013 - Jim Gilmore, Tecumseh; Dave Hutton, Grandville
2014 - Dan Flynn, Escanaba

The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,400 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.

PHOTOS: (Top) Hugh Matson continues as an MHSAA official and has worked at all levels of college as well. (Middle) Matson accepts his induction into the Saginaw Sports Hall of Fame in 2014. (Photos courtesy of Saginaw Heritage High School.)