MHSAA.tv Live Postseason Views Approach 1 Million for 2020-21

By Geoff Kimmerly
MHSAA.com senior editor

July 14, 2021

Live postseason events streamed on MHSAA.tv during the 2020-21 school year were viewed nearly 1 million times, with 15 events drawing more than 10,000 live views apiece. 

The final championship weekend of the Spring – featuring Girls Soccer Finals and Baseball and Softball Semifinals & Finals, all across four divisions June 17-19 at Michigan State University – saw nearly 70,000 live views on MHSAA.tv despite record attendance of those events at Old College Field. 

The Division 2 Softball championship game – which ended with Owosso claiming its first Finals title in any sport, drew a weekend-high 5,677 live views on the network. The previous weekend, the Division 1 Girls Lacrosse Final won by Rockford on June 12 led the way with 4,284 live views.

The total number of live postseason views on MHSAA.tv for 2020-21 was 962,371. The most-viewed live tournament events were the Individual and Team Wrestling Finals, which with all rounds over all four divisions combined drew 244,044 live views. Among individual games broadcast solely by MHSAA.tv, the Division 3 Boys Basketball Semifinal matching Iron Mountain and Schoolcraft (15,393 live views) and the Division 1 Volleyball Semifinal featuring Novi and Lowell (13,484) ranked among the most watched.

MHSAA.tv is a partner of the NFHS Network. Postseason events streamed on MHSAA.tv included most sports’ Finals, and Semifinals and Quarterfinals for some – especially sports where multiple concluding rounds were hosted by the same tournament site.

MHSAA.tv also ranked second among NFHS Network contributing states with 18,973 live events (postseason and regular-season combined) streamed during the 2020-21 school year. That total of nearly 19,000 live postseason events was an increase from 7,710 events streamed live during 2019-20 and 3,900 during 2018-19, and placed Michigan behind only Illinois.

The School Broadcast Program is responsible for nearly all production of regular-season events. Having now concluded its 13th year, the SBP gives members an opportunity to showcase excellence in their schools by creating video programming of athletic and non-athletic events with students gaining skills in announcing, camera operation, directing/producing and graphics. Rockford – one of the state’s largest schools with nearly 2,500 students – broadcast 242 events, drawing an SBP-high 74,437 live views and 89,604 total with on-demand replays included. Much smaller Pewamo-Westphalia, a school of 300 students, received the second-most views of SBP members in 2020-21 with 56,009 including live and on-demand. Marquette, Lake Orion, Cedar Springs, Montrose and McBain also were among top SBP providers.

In addition to bringing local events on air nationally, the School Broadcast Program gives schools the opportunity to raise money through advertising and viewing subscriptions. NFHS Network subscriptions begin at $10.99 per month. Subscribers receive access to all live and on-demand video from across the country. School Broadcast Program participants receive a portion of every subscription sold by a school to benefit its program.

Broadcasts from the majority of Michigan schools – especially those lacking the ability to staff events for production – are streamed using a Pixellot automated camera. Michigan schools have 774 Pixellots in service, third-most in the country behind only Texas and California. Most Michigan schools have one camera at an outdoor stadium and a second at the main indoor gymnasium.

A complete list of participating schools can be found on the School Broadcast Program page of the MHSAA Website.

Grisdale to be Honored for 40 Seasons on Call for Cheboygan Football

By Tom Spencer
Special for MHSAA.com

September 13, 2024

When Jason Friday was in high school, there were two types of football fans in Cheboygan.

Northern Lower PeninsulaFolks either went to watch the Cheboygan Chiefs play under the lights, or they listened to the game on the radio called by play-by-play announcer Mike Grisdale.

Well, not much has changed. Friday, a 1992 Cheboygan grad, is now the school’s athletic director. And Grisdale is in the middle of his 40th season on the air.

What is changing tonight, though, is Cheboygan will officially dedicate the stadium press box to Grisdale in a special pregame ceremony before the Chiefs (1-1) take on Elk Rapids (1-1).

Former Cheboygan coaches, Grisdale’s family and people who have worked with him on the radio over the years will be on hand for the ceremony.

“We were able to get Dan Miller, George Blaha, Ken Kal and Dan Dickerson — radio broadcasters for all four Detroit sports — to record statements that we will play over the public address system,” said Friday. “Mike will be presented a smaller version of the plaque that we will be hanging in the press box, and he will have a chance to talk.”

Naming the press box after Grisdale has been in the works for more than a year, Friday noted. Grisdale first learned of the plan when he was interviewing Friday during halftime of a football game last year.

“Jason surprised me on the air,” Grisdale recalled. “I was shocked, but honored and thankful.”

The Cheboygan stadium press box will be dedicated to the longtime broadcaster.Grisdale, a 1979 Cheboygan grad, is humbled noting there are so many people who contribute to the radio broadcasts and football program. He remembers listening with his father to Jorden James and Bob Martin call Chiefs games when some of the older kids from the neighborhood were playing high school football.

“I have just been so fortunate to do it for this long and have become the go-to guy for historical information and perspective,” Grisdale said.

Grisdale, who has also done nearly 1,000 Chiefs basketball games on the air, along with some hockey and soccer, said his interest in sports goes back to his childhood.

Grisdale grew up in Cheboygan with three brothers in a neighborhood full of kids. Sports were a big part of their lives — collecting baseball cards, listening to the Detroit Tigers on the radio, and playing basketball, kickball and wiffle ball.  

Grisdale, who also hosts a Saturday morning radio show from a local restaurant called “Coaches Corner,” vividly recalls trying to keep a scorebook while listening to high school basketball games on WCBY radio and dreaming of becoming the next Blaha, or Ernie Harrell, Bob Ufer, or Bruce Martin - four legendary broadcasters of Michigan professional and college sports.

While at Central Michigan University earning a broadcasting degree, Grisdale got extensive of on-air experience on student stations. He worked on Cheboygan radio stations during summers.

Some of his fondest memories of Chiefs broadcasts have come from the locations where they’ve played.

“I have enjoyed having the opportunity to cover games at places like the Pontiac Silverdome, Palace of Auburn Hills, Crisler Arena and the Breslin Center,” Grisdale said. “You remember the exciting moments and big games”

Grisdale is on the call for another Chiefs game. The 40 years on the air, along with earlier turns covering Marshall and Albion football and basketball games, are really just a blur to the highly-revered radio personality.

“The seasons just seemed to run together,” Grisdale said. “There were many, many times when the weather and the long road trips took their toll.”

Grisdale played football at Cheboygan High School and was an offensive end and a defensive safety on a 9-0 squad his senior year in 1978. He caught three touchdown passes that season. He also held for extra points, collecting snaps from his brother Mark, the Chiefs’ long-snapper.

Mike Grisdale doesn’t hesitate to point out the best player he covered was fullback Shannon Scarborough from the 1991 team that reached the Silverdome – “The all-stater was strong and fast and played both ways,” he noted. But Grisdale has loved all the players and teams over the years. “I do it because I enjoy promoting the kids, keeping the traditions alive, seeing the community come together, good sportsmanship, and being part of a team.”

Friday, who also has broadcast multiple games alongside Grisdale over the years, has enjoyed Grisdale’s efforts to promote every player.

“Kids always love to hear their name on the radio,” Friday said. “What I think he does better than anyone is to make sure the offensive and defensive linemen are consistently mentioned — those boys in the trenches often get overlooked, but not with Mike on the call.”

When Cheboygan installed NFHS Network cameras, the athletic department sought to successfully connect Grisdale’s radio broadcast through the video feed. 

“That has been a huge bonus and something that many community members have told me they appreciate,” Friday said.

Grisdale, who also works part-time for Black Diamond Broadcasting in its Cheboygan studios and serves Mackinaw Health System based in St. Ignace as its marketing director, has no plans to end his broadcasting career.

“As long as our local radio station can keep the tradition alive and I am still around, it would be my privilege to keep it going,” Grisdale said.

Cheboygan High School games are carried on WCBY (Cheboygan) 1240 AM, 100.7 FM and 98.1 FM, and streaming at BigCountryGold.com.

Tom SpencerTom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS (Top) Mike Grisdale, right, and partner Nate King broadcast a Cheboygan game from Central Michigan University. (Middle) The Cheboygan stadium press box will be dedicated to the longtime broadcaster. (Below) Grisdale is on the call for another Chiefs game. (Photos provided by Grisdale and the Cheboygan athletic department.)