WISL Honoree Leads by Making Connections

By Geoff Kimmerly
MHSAA.com senior editor

January 29, 2020

Nikki Norris received her life’s education from professional educators. Her father Howes Smith served as an assistant principal and then principal at Ithaca High School, and her mother Maple was a teacher. Howes’ mom also taught.

Their influence and example certainly rubbed off on Nikki and her siblings. Norris has worked in education for more than 30 years, while her sister is a school guidance counselor and their brother a college professor.

In fact, Norris has impacted educational athletics in nearly every role possible as a teacher and athletic director at multiple schools, coach at various levels and game official. She is in her second year as athletic director at East Lansing High School after eight in that position for Corunna Public Schools. She previously taught for six years at Carson City-Crystal and then 11 at Corunna before taking over the Cavaliers’ athletic department during the summer of 2010.

She also coached volleyball at multiple levels over more than 15 years including Corunna’s varsity from 1999-2002 and 2006-09, and coached high school basketball for a combined eight years during her time at the two schools where she taught. Before and between her volleyball coaching stints, Norris also has served as an MHSAA registered volleyball official for a total of 12 years.

Norris’ many and continuing contributions will be celebrated Sunday, Feb. 2, when she receives the Michigan High School Athletic Association’s 33rd Women In Sports Leadership Award during the WISL Banquet at the Crowne Plaza Lansing West.

“I try to connect with all students, athletes or not, because there are so many kids who just need a connection," Norris said. "And if we can find it through sports, or through clubs, or teaching – I do look at them all as my own children, to a certain extent. We used to say in Corunna, 'They're all our kids.' And I want them to be successful in whatever it is they want. And if I can help them, that's what I'm there for.

“So many people did it for me. Coming from a family of educators, and my dad an administrator, I knew what that entailed as far as how they get into your heart. I want to do that for kids.”

Each year, the MHSAA Representative Council considers the achievements of women coaches, officials and athletic administrators affiliated with the MHSAA who show exemplary leadership capabilities and positive contributions to athletics.

Those who wrote letters recommending Norris for this year’s WISL Award especially noted that personal impact she has on students, staff and colleagues.

Fowlerville athletic director Brian Osborn – one of her former coaches – wrote of how Norris goes above and beyond to care for and connect with her student-athletes. Owosso athletic director Dallas Lintner wrote of Norris’ dedication to children’s safety and educational values. Fenton athletic director Mike Bakker noted how fortunate her students are that Norris made the decision to leave coaching for administration, where she can have an even larger impact.

“Someone asked me once, why do you want to be an athletic director? Well, I can go from impacting 100 kids a day, at that time (as a coach and teacher), to maybe 600 kids a day, to now 1,200 kids a day (at East Lansing),” Norris said, then quipping, “Well, maybe (not all) 1,200 every day.”

But she does continue to lead on wide-ranging levels, both at her much larger school and beyond.

While at Corunna, Norris served as master scheduler and part of the constitution committee for the Genesee Area Conference. Her schools have hosted various MHSAA Tournament events in multiple sports, in addition to local invitationals and conference meets. She’s served on every type of MHSAA Committee, providing input on a variety of sports, site selection, officials selection and the Scholar-Athlete Award. She also annually volunteers as a tournament administrator at the MHSAA’s Volleyball Finals in November and Baseball/Softball/Girls Soccer Finals in June. 

A certified Red Cross instructor, Norris has provided CPR/AED training to coaches, bus drivers and staff members. Corunna in multiple years received the state’s HEARTSafe School designation recognizing preparedness to respond to cardiac emergencies.

As a member of the Michigan Interscholastic Athletic Administrators Association (MIAAA), she has facilitated sessions and presented at its conferences and served on the newsletter committee.

She was named the MIAAA’s Region 7 “Athletic Director of the Year” in 2016. She also has received “Certified Athletic Administrator” designation from the National Interscholastic Athletic Administrators Association (NIAAA).

“Nikki is one of the most genuine, caring and hard-working people I’ve ever met in athletics,” MHSAA Executive Director Mark Uyl said. “She has worked extremely hard in both Corunna and East Lansing to develop a first-class program that produced high-character people. Nikki is truly a role model to everyone in the world of athletic administration.”

A 1987 graduate of Ithaca High School, Norris received her bachelor’s degree in biology with a minor in exercise health science from Alma College – where she also competed as a runner and thrower in track & field – and then earned master’s degrees in biological sciences from Michigan State University and educational leadership from American College of Education.

Norris lives in Bancroft and is the mother to two daughters, Meredith and Elizabeth Norris. Neither is planning to go into education – but sports is a big part of both their current lives and likely futures, and no doubt the impact of growing up in a sports family has played a significant part. (Their dad, Dr. Robert Norris, played basketball at Alma College and serves as physician for the MSU hockey, volleyball and baseball programs and Lansing Lugnuts.)

Meredith was named the state’s Miss Volleyball Award winner in 2017 as a senior at Corunna and plays currently at Michigan State. Elizabeth is a senior at Corunna and was a finalist for the same award this past fall, and will continue her academic and volleyball careers at University of North Dakota. Meredith is majoring in kinesiology, and Elizabeth is planning on orthopedic surgery.

“I look at the names that are on the (WISL Award) list, and there are so many deserving women who over my career I've looked up to and aspired to be like when I 'grow up,'" Norris said. "So to even be considered in that group is amazing, humbling. It's an honor."

Past recipients of the Women In Sports Leadership Award

 
1990 – Carol Seavoy, L’Anse 
1991 – Diane Laffey, Harper Woods
1992 – Patricia Ashby, Scotts
1993 – Jo Lake, Grosse Pointe
1994 – Brenda Gatlin, Detroit
1995 – Jane Bennett, Ann Arbor
1996 – Cheryl Amos-Helmicki, Huntington Woods
1997 – Delores L. Elswick, Detroit
1998 – Karen S. Leinaar, Delton
1999 – Kathy McGee, Flint 
2000 – Pat Richardson, Grass Lake
2001 – Suzanne Martin, East Lansing
2002 – Susan Barthold, Kentwood
2003 – Nancy Clark, Flint
2004 – Kathy Vruggink Westdorp, Grand Rapids 
2005 – Barbara Redding, Capac
2006 – Melanie Miller, Lansing
2007 – Jan Sander, Warren Woods
2008 – Jane Bos, Grand Rapids
2009 – Gail Ganakas, Flint; Deb VanKuiken, Holly
2010 – Gina Mazzolini, Lansing
2011 – Ellen Pugh, West Branch; Patti Tibaldi, Traverse City
2012 – Janet Gillette, Comstock Park
2013 – Barbara Beckett, Traverse City
2014 – Teri Reyburn, DeWitt
2015 – Jean LaClair, Bronson
2016 – Betty Wroubel, Pontiac
2017 – Dottie Davis, Ann Arbor
2018 – Meg Seng, Ann Arbor
2019 – Kris Isom, Adrian

PHOTOS: (Top) East Lansing athletic director Nikki Norris confers with Grand Ledge athletic director Steve Baker during a 2018 football game. (Middle) Norris with daughters Elizabeth, left, and Meredith, after Nikki presented the Cavaliers with a District championship trophy won in 2016. (Top photo courtesy of the Lansing State Journal; middle photo courtesy of Nikki Norris.)

MHSAA Tournament Attendance Reaches 6-Year High, Topping 1.4 Million Spectators in 2022-23

By Geoff Kimmerly
MHSAA.com senior editor

November 8, 2023

The Michigan High School Athletic Association welcomed its highest spectator turnout in six years in 2022-23, as a total of 1,457,813 fans attended postseason competitions for which admission is charged – an increase of nearly 10 percent over the previous school year and the highest count since 2016-17.  

The MHSAA annually tracks attendance for all sports except golf, skiing and tennis, as single tickets are not sold for those sports. The 2022-23 attendance totals included 1,008,070 spectators for boys and 449,743 for girls tournament events – and those totals also were six-year highs.

Three MHSAA Tournaments set records for total series attendance. Softball welcomed 47,696 fans, breaking the previous record set in 2016-17. Baseball counted 63,844 fans – including records at the District and Regional level – bettering the previous record set just a season before. Girls and boys bowling, with their tournaments conducted concurrently, counted 16,482 fans, breaking the record set in 2019-20 and with an all-time high for the Regional level.

Among other single-round record-setters, Individual Wrestling Regionals counted 10,782 spectators, the most for that level of that tournament since 2001-02. The Ice Hockey Semifinals & Finals drew 15,204 fans, besting the previous high from 2013-14. Girls Competitive Cheer Districts drew 13,374 spectators, their most since 2015-16, and Boys Lacrosse Regionals drew 2,586, besting that round’s record set the year prior.

Football remains the most-attended MHSAA Tournament sport and drew 381,396 spectators, the highest total since 2016-17 and an increase of 28 percent over 2021-22 Boys basketball attendance was next highest with 292,213 fans, an increase of five percent from 2021-22, and girls basketball ranked third and first among girls sports with 144,872 spectators – an increase of 2.4 percent from the previous season. Volleyball, the fourth highest-attended tournament series, missed its 2021-22 total by only 20 spectators, drawing 113,552.

Several more MHSAA Tournaments enjoyed attendance increases in 2022-23 over the previous year. Both individual and team wrestling series continued upward trends – the Individual Wrestling Tournament drew 44,767, its most since 2016-17 and an increase of 6.8 percent over 2021-22; and the Team Wrestling Tournament counted 37,018 spectators, its highest since the record turnout of 1999-2000 and an increase of 14.2 percent over the previous year. Track & field, with girls and boys meets conducted simultaneously, missed its record attendance of 2020-21 by just 41 spectators, improving five percent from 2021-22 with a total of 39,694.

Five more sports also enjoyed impressive overall attendance increases. Competitive cheer attendance was up 21 percent to 26,195 fans, and overall ice hockey attendance was up 19 percent to 56,168. Boys lacrosse was up 8.2 percent to 17,040, and girls lacrosse attendance rose 7.3 percent to 5,290 fans. Girls gymnastics was up 2.3 percent to 2,081 spectators.

The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.