The Changing Face(book?) of Coaching

March 26, 2013

By Rob Kaminski
MHSAA benchmarks editor

From online video exchange programs such as hudl.com to social media platforms like Facebook, Twitter, and LinkedIn, the face of coaching and communicating with teams is ever-changing. How much is too much, and how are the new tools being used by the old guard?

With increasing frequency, today’s coaches are turning to technology to assist in their endeavors, particularly in video review and data compilation, as the number of programs available to them seems to grow on a daily basis.

Among the recent leaders, hudl.com seems to have won the favor of football coaches across the state, reducing video exchange and study to a couple clicks of the mouse.

Several members of the MHSAA Student Advisory Council report that their football coaches use the web-based program, and even local officials associations are using it for film study.

Similar programs are making it easier for today’s coaches to analyze data and compile statistics as well.

“The dispensing of information is much quicker than it used to be,” said Marshall bowling coach Sue Hutchings. “We use a scoring software for our stats.”

In more “visual” sports such as competitive cheer, online video is now essential.

“Video playback and feedback to athletes has helped the sport 10-fold,” said Middleville Thornapple-Kellogg coach Abby Kanitz.

In some cases, coaches are taking the lead on such initiatives.

“I run the MISCA (Michigan Interscholastic Swim Coaches Association) website and receive plenty of positive feedback about us posting meet results and top times reports,” said Bloomfield Hills Andover coach David Zulkiewski. “I also visit MHSAA.com weekly. Since I run the MISCA website, I want to make sure I have accurate and up-to-date information posted.”

Technology has also made the world a bit “greener” even in the small corner that is interscholastic athletics. From the required MHSAA rules meetings moving to an online format, to volumes of data now stored on flash drives rather than in file cabinets, coaches are realizing savings in both time and cost.

“The current state of track and field and cross country is so much more manageable than when I began,” said East Kentwood’s Dave Emeott. “I remember compiling actual papers from all over the state to keep track of the opposition, and now thanks to Athletic.net we have this access at the tip of our fingers.  These programs have also replaced nights spent inputting data and record-keeping.  I am sure I have replaced all that time elsewhere, but it is probably spent with kids and not with data.”

With the saturation and availability of these reports around the clock also comes temptation for those who are driven, and even obsessed, with such numbers. Coaches can rank near the top of that list.

“Technology can be extremely helpful and time-saving for coaches and teachers,” said Grand Haven wrestling coach James Richardson. “But,  the disadvantage is the coaches and athletes have a more difficult time getting away from the sport, as we have access to so much information, and others have more access to us. This can lead to too much time being devoted to our sport.”

It also might even take some of the fun out of the actual competition.

“I think the one negative side of technology is the lack of the unknown,” Emeott said. “There was a day when we would enter a meet and not really know how the day would turn out.  Now I have most meets scored within 10 points the day before we arrive.”

At times, such advance information also can lead to overconfidence heading into competition.

“Currently the MHSAA Final draw is posted online, and my players often see it and draw their own conclusions before I have a chance to talk to them about it,” said Allegan tennis coach Gary Ellis. “In the past, I was able to present their draw in the light in which I wanted them to see it.”

Another side effect is the indirect push to play beyond high school.

“There is a lot more social promotion and glamourizing of the athletes,” said Mike Van Antwerp, Holt lacrosse coach. “The recruiting pressure has increased tremendously, which is causing kids to commit earlier and go to great lengths to have a chance at being recruited.”

The world has indeed become a smaller, more familiar place. Not only can students and coaches learn pertinent statistics relating to any given opponent, they can also learn personal information about their competition through the deluge of social media vehicles.

It is in this realm where the greatest divide exists between coaches and their athletes when the subject of technology comes up.

Several members of the MHSAA Student Advisory Council indicate that their coaches do not use social media to assist with the daily activities involved with their sport, while others are but only on a limited basis.

It’s not that the coaches don’t know about Facebook, Twitter, LinkedIn, or the other platforms. More likely, they are all too well versed in the abuses of such mediums by young adults not yet ready to understand the lasting ramifications of a random tweet or damaging photo.

“We have specific rules for use of cell phones at practice, games, in the locker room, etc.,” said Diane Laffey, athletic director and coach at Warren Regina. “We also have a form for parents to sign if they want the coach to be able to text their daughter about practice or game cancellations or changes.  We stress that the texting only be for necessary things, and the parents are to give permission.”

Safeguarding against the misuse of handheld devices is becoming as commonplace as handing out uniforms prior to the season.

“By rule, our  players aren’t allowed to bring electronic devices to the court with them.  We restrict cell phone usage at practice,” said Portage Central tennis coach Peter Militzer. “Players must ‘friend’ the coach on either Facebook or Twitter, and I monitor their activities to make sure their language and behavior meets our standards. We restricted a player’s opportunity to play on varsity last season due to excessive use of crude language and an offensive user name on Twitter.”

PHOTO: This is a screenshot from Hudl.com, an online service used by high school football coaches for video analysis and archiving. 

Longtime Leader Brodie Still Giving Back

February 10, 2016

By Chip Mundy
Special for Second Half 

Joe Brodie played basketball for legendary River Rouge coach Loften Greene in the 1940s, he coached Olympic Trials swimmer Ray Martin in the 1950s and coached University of Michigan quarterback Dennis Brown in the 1960s.

Brodie was the third winner of the MHSAA’s prestigious Vern Norris Award in 1994 for his service as an official. 

So it should come as no surprise that Brodie, 87, is enjoying his retirement in Flat Rock with his wife of 62 years, Margo, their son and daughter and eight grandchildren.

There is, however, an impressive twist: Brodie still has an active connection with high school sports as he occasionally serves as a referee for swimming meets in the Downriver area. Forever humble, Brodie has a simple reply to the question, “Why are you still doing that?”

“I just want to give back,” he said. “Maybe it’s in my genes, I don’t know. Maybe it’s my heredity. I think it’s like playing cards; you have to go with the cards you’re dealt with. I still work out about three days a week.”

Early days

Greene built one of the greatest dynasties in the history of Michigan high school basketball. He coached 41 seasons and won 12 MHSAA Finals championships, including five in a row from 1961-65 and four in a row from 1969-72. Brodie, who also played football and ran track in high school, played on Greene’s third team in 1945-46.

Maybe sensing his calling as a coach, Brodie also helped the program by starting a summer league for younger players.

“There was a park that had an asphalt court, and when he won his first state championship team, those were kids I started in seventh grade dribbling around in circles,” Brodie said, “and the eighth-grader on that team was Blanche Martin, who played football at Michigan State. DeWayne Smith was on the team, too, and he ended up succeeding Greene as the coach.”

After graduating from River Rouge, Brodie went into the service and ended up in Japan. When he returned, Brodie enrolled at Michigan State Normal College (now Eastern Michigan University), where he played football for three years and basketball for two.

It was while at Michigan State Normal that Brodie became certified in Red Cross life-saving, and that not only led to a job at Torch Lake near Traverse City but paved the way for his involvement with swimming.

Brodie’s first job came as head basketball, head baseball and assistant football coach at Sebewaing High School in 1952. He wore many hats at Sebewaing.

“I made $2,800 and taught seventh-grade geography and eighth-grade science, two ninth-grade biology classes, a study hall and a phys ed class,” he said. “I didn’t get anything extra for coaching, but I met my honey up there. I fell in love and married her and came back downstate. It was instant love.”

In 1953, Lincoln Park High School hired Brodie as a physical education teacher and assistant coach in football, basketball and baseball. Lincoln Park had no idea what it was getting. In 1955, the athletic director asked Brodie to coach the swimming team because of his background with life-saving.

Within a couple of years, Lincoln Park had its first conference championship in swimming, so the athletic director then asked Brodie to take over the struggling basketball program, which had never won a conference championship.

Brodie led Lincoln Park to back-to-back conference championships and an appearance in the MHSAA Quarterfinals in 1961. No Lincoln Park boys basketball team has made it back to the Quarterfinals since that year.

On to administration

After 13 years at Lincoln Park, Brodie accepted a job as athletic director at Southgate High School. Eventually, the position also included duties at Schafer High School, which is closed.

“It was strictly an administrative job, and that got me out of coaching,” Brodie said. “That’s when I had the time to do a little bit of officiating.”

Brodie, who had first registered as an MHSAA official for 1955-56, joined a football officiating crew that went on to work an MHSAA championship game, served on the MHSAA Representative Council from 1978-80 and 1981-83, and officiated swimming meets. And he was never afraid to let his voice be heard.

“Our crew was headed to Jackson to do a playoff game, and the athletic director there was my good friend Dennis Kiley,” Brodie said. “The guys on the crew were getting up there in age, and the game was getting tougher to do. They were going to pay four of us, but I wanted to have an extra official so we could cover the deep passes and said we would still take the pay for four and just split it among the five of us.

“They told us no, but we did it anyway. I was the umpire that night, and I was the deepest umpire you ever saw in high school football. Nobody said anything about it.”

Kiley chuckled at the mention of Brodie.

“Joe was one heck of an athlete; football, basketball, you name it,” Kiley said. “He is a heck of a good guy and was a very good official. He was excellent. I would have hired him anytime.”

Not one to take time off, Brodie found odd jobs in the summer to pick up a little extra cash.

“I’ve worked every summer doing all sorts of things,” he said. “I’ve jumped off milk trucks, things like that.”

No job was too big or too small for Brodie, whose next move was to Davison Middle School in Southgate, where he was principal when he retired in 1986 – 30 years ago.

He didn’t slow down much in retirement.

Every winter for 25 years, Brodie and his wife would go to Arizona, and he could not resist getting involved with athletics. He worked track meets, doing high school and AAU meets. He once was named the official of the year in Arizona and also had a chance to work the Pac-10 conference meet at Arizona State University.

“Here’s a little kid from River Rouge, and I’m lining up guys from Washington, Washington State, USC and Arizona. I felt so humbled being a starter. Where else other than this country can this happen?”

Legacy lives on

Brodie concedes he is slowing down at 87, but slowing down at 87 is a good thing. He and his wife no longer go to Arizona for the winter, so that has opened the door to do a few boys swimming meets in addition to girls meets he often works in the fall.

“I’m not going out and campaigning to referee,” he said. “This year I took the Riverview boys schedule, about four or five meets, and took six to eight middle-school meets – you can’t get officials for middle-school meets – and I had a couple of girls meets that I did.

“I just fill in for people, that’s what I do. I’m not going out and hustling, but I think I’m still sharp enough to do the job.”

Brodie’s legacy lives on, not only in the continued work he is doing but in his son and daughter. Brodie’s son, Bob, has been the head basketball coach at Salem for 26 years and is in the Michigan High School Coaches Association Hall of Fame. He also has been an MHSAA registered official for 39 years in five sports.

Brodie’s daughter, Jann Stahr, is an MHSAA official in competitive cheer and swimming.

“They are why we don’t go to Arizona anymore,” Brodie said. “Both kids live in Flat Rock. My daughter is about seven houses away, and my son lives about three blocks away.”

The Brodie legacy has more meat to it. In addition to the Norris Award, Brodie is in the Michigan High School Coaches Association Hall of Fame, the Eastern Michigan University Hall of Fame and the Lincoln Park Hall of Fame, which has his bust on display at the Sportsmen’s Den in Riverview.

“I hate saying, ‘I did this,’ or ‘I did that,’” he said. “It’s never been about me. All I ever wanted to do was give back.”

Mission accomplished.

Chip Mundy served as sports editor at the Brooklyn Exponent and Albion Recorder from 1980-86, and then as a reporter and later copy editor at the Jackson Citizen-Patriot from 1986-2011. He also co-authored Michigan Sports Trivia. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTOS: (Top) Flat Rock's Joe Brodie officiates a swimming and diving meet Tuesday at Riverview. (Middle) Brodie, an official for 61 years, dresses for a football game during the 1970s. (Below) Brodie with the "Brodie Bunch," his family, which includes current officials, coaches, athletes and past coaches. (Photos courtesy of the Brodie/Stahr family.)