The Changing Face(book?) of Coaching

March 26, 2013

By Rob Kaminski
MHSAA benchmarks editor

From online video exchange programs such as hudl.com to social media platforms like Facebook, Twitter, and LinkedIn, the face of coaching and communicating with teams is ever-changing. How much is too much, and how are the new tools being used by the old guard?

With increasing frequency, today’s coaches are turning to technology to assist in their endeavors, particularly in video review and data compilation, as the number of programs available to them seems to grow on a daily basis.

Among the recent leaders, hudl.com seems to have won the favor of football coaches across the state, reducing video exchange and study to a couple clicks of the mouse.

Several members of the MHSAA Student Advisory Council report that their football coaches use the web-based program, and even local officials associations are using it for film study.

Similar programs are making it easier for today’s coaches to analyze data and compile statistics as well.

“The dispensing of information is much quicker than it used to be,” said Marshall bowling coach Sue Hutchings. “We use a scoring software for our stats.”

In more “visual” sports such as competitive cheer, online video is now essential.

“Video playback and feedback to athletes has helped the sport 10-fold,” said Middleville Thornapple-Kellogg coach Abby Kanitz.

In some cases, coaches are taking the lead on such initiatives.

“I run the MISCA (Michigan Interscholastic Swim Coaches Association) website and receive plenty of positive feedback about us posting meet results and top times reports,” said Bloomfield Hills Andover coach David Zulkiewski. “I also visit MHSAA.com weekly. Since I run the MISCA website, I want to make sure I have accurate and up-to-date information posted.”

Technology has also made the world a bit “greener” even in the small corner that is interscholastic athletics. From the required MHSAA rules meetings moving to an online format, to volumes of data now stored on flash drives rather than in file cabinets, coaches are realizing savings in both time and cost.

“The current state of track and field and cross country is so much more manageable than when I began,” said East Kentwood’s Dave Emeott. “I remember compiling actual papers from all over the state to keep track of the opposition, and now thanks to Athletic.net we have this access at the tip of our fingers.  These programs have also replaced nights spent inputting data and record-keeping.  I am sure I have replaced all that time elsewhere, but it is probably spent with kids and not with data.”

With the saturation and availability of these reports around the clock also comes temptation for those who are driven, and even obsessed, with such numbers. Coaches can rank near the top of that list.

“Technology can be extremely helpful and time-saving for coaches and teachers,” said Grand Haven wrestling coach James Richardson. “But,  the disadvantage is the coaches and athletes have a more difficult time getting away from the sport, as we have access to so much information, and others have more access to us. This can lead to too much time being devoted to our sport.”

It also might even take some of the fun out of the actual competition.

“I think the one negative side of technology is the lack of the unknown,” Emeott said. “There was a day when we would enter a meet and not really know how the day would turn out.  Now I have most meets scored within 10 points the day before we arrive.”

At times, such advance information also can lead to overconfidence heading into competition.

“Currently the MHSAA Final draw is posted online, and my players often see it and draw their own conclusions before I have a chance to talk to them about it,” said Allegan tennis coach Gary Ellis. “In the past, I was able to present their draw in the light in which I wanted them to see it.”

Another side effect is the indirect push to play beyond high school.

“There is a lot more social promotion and glamourizing of the athletes,” said Mike Van Antwerp, Holt lacrosse coach. “The recruiting pressure has increased tremendously, which is causing kids to commit earlier and go to great lengths to have a chance at being recruited.”

The world has indeed become a smaller, more familiar place. Not only can students and coaches learn pertinent statistics relating to any given opponent, they can also learn personal information about their competition through the deluge of social media vehicles.

It is in this realm where the greatest divide exists between coaches and their athletes when the subject of technology comes up.

Several members of the MHSAA Student Advisory Council indicate that their coaches do not use social media to assist with the daily activities involved with their sport, while others are but only on a limited basis.

It’s not that the coaches don’t know about Facebook, Twitter, LinkedIn, or the other platforms. More likely, they are all too well versed in the abuses of such mediums by young adults not yet ready to understand the lasting ramifications of a random tweet or damaging photo.

“We have specific rules for use of cell phones at practice, games, in the locker room, etc.,” said Diane Laffey, athletic director and coach at Warren Regina. “We also have a form for parents to sign if they want the coach to be able to text their daughter about practice or game cancellations or changes.  We stress that the texting only be for necessary things, and the parents are to give permission.”

Safeguarding against the misuse of handheld devices is becoming as commonplace as handing out uniforms prior to the season.

“By rule, our  players aren’t allowed to bring electronic devices to the court with them.  We restrict cell phone usage at practice,” said Portage Central tennis coach Peter Militzer. “Players must ‘friend’ the coach on either Facebook or Twitter, and I monitor their activities to make sure their language and behavior meets our standards. We restricted a player’s opportunity to play on varsity last season due to excessive use of crude language and an offensive user name on Twitter.”

PHOTO: This is a screenshot from Hudl.com, an online service used by high school football coaches for video analysis and archiving. 

Energy, Competition, Moments & More Continue to Spark Unity Coach Soodsma

By Steve Vedder
Special for MHSAA.com

February 15, 2023

HUDSONVILLE – The pep band is blaring the school fight song, the boisterous crowd of a couple of thousand fans has long grown weary waiting for the opening tip-off, and the antsy players are crowded behind the locker room doors ready to spring like a pack of lions.

It's like the scene from the epic basketball movie "Hoosiers" where coach Norman Dale pauses before entering a rollicking and packed Friday night gymnasium to mutter to himself, "Welcome to Indiana basketball."

Scott Soodsma not only grasps the significance of that scene firsthand, it's why after four decades he still loves coaching.

"The fierce competition, the band, your heart pounding like a dog – it's still like it was 30 years ago," said Soodsma, the Hudsonville Unity Christian coach and dean of West Michigan basketball coaches in his 41st season of a run that’s included two states and three schools.

"How does it get any better than that? I'm always telling the kids to live for the moment. You can't replace all that; I still get the shivers. I've had so many moments like that."

Among those highlight moments are being one of just two Michigan coaches to win both girls and boys MHSAA Finals championships (Paul Cook of Lansing Eastern was the other), and the moment he claims is easily No. 1 on his all-time personal list: coaching his daughter Amber as part of the 2006 Class B champ. Unity Christian also won a 2019 boys state title. He also won a third Finals championship with the boys at McBain Northern Michigan Christian.

Soodsma, 63, admits there have been myriad changes in coaching basketball since his first season at North Dakota's James Valley Christian High School in 1983 and coming to Unity Christian in 1993. For starters, players are bigger and stronger and are more schooled in the game through AAU and offseason programs. In addition, the influence of parents – for better or worse – has increased dramatically. As for the on-court game, Soodsma unabashedly admits he at first fought the institution of the 3-point shot. And the emphasis on winning has definitely only increased pressure on many coaches.

Soodsma, a member of the Basketball Coaches Association of Michigan Hall of Fame who ranks ninth on the state's all-time boys wins list with 635, said he's adapted to the times. He wants to win as much as he ever has, still broods for days after losses and still considers himself receptive to the changing Xs and Os aspect of coaching.

But where his booming voice routinely used to resonate loudly into the middle sections of the Unity Christian bleachers, most of those comments now are only audible to fans perched in the first couple rows of the stands. Which is probably a good thing, Soodsma adds sheepishly.

Soodsma and daughter Amber embrace during their team’s 2006 Class B Final victory.Coaching, he readily contends, is still coaching – and winning still heads the list of priorities. He does add one disclaimer, however, in terms of winning. Whereas it used to be about a young coach building a resume through wins, it's now about what winning can do for today's teenager athlete. An old-school coach? Yeah, probably. But one who has learned much about himself, players and parents after 41 years.

"I've learned to enjoy the kids more; I'm definitely a different kind of person in the ’90s as opposed to now in the 2000s," he said. "I am a stubborn man, and it took a long time (to change). But winning? Oh, yeah. I've never backed down. The winning and losing hasn't changed, and I make no excuses that I still want to win."

Which is then strange, perhaps, that he doesn't list being just one of two coaches to win Finals titles in both girls and boys basketball as the zenith of coaching for 41 seasons. That honor goes to having his daughter, who went on to a stellar career at Dort College, on the state championship club.

"It's not that big of a deal," he said of being on the bench for what likely will never happen again as boys and girls basketball are now in the same season. "To me it's not an accomplishment I would rank (at the top). I'm just being honest. Winning a state title with Amber, and the picture I have of her and me in my office, that's the best."

How well has Soodsma adapted his coaching style over the years? Two people in a position to know offer their own opinions on the topic, including 22-year assistant Bruce Capel and Randy Oosterheert, who with son Rylan are the only father/son combination that Soodsma has coached.

"Scott has always been vocal on the sidelines as a coach. As I sit in the stands and watch as a spectator, same Scott," said Randy Oosterheert who played for Soodsma in 1992-93 and 1993-94 and whose son is a current Unity Christian player. "I will say that my son and I agree, if you do something wrong on the floor, he is the first person to greet you on the sidelines and point out your failure. However, if you do good, he is the first person to greet you on the sidelines and tell you good job.

"The latter is done at a little lower decibel level than the offense, and those with a watchful eye from up in the stands unfortunately (don’t) get to hear the praise, only the punishment. Scott is obviously very competitive, then and now. He expects a lot but gives a lot."

As far as the competitive side, Capel hasn’t seen much of a difference over their two decades together.

"Certainly, coaching is a lot different in how you approach kids from more than 20 years ago," he said. "There's a difference in society and you have to change with it, and he's done that. I don't think it's as much life and death with Scott anymore. But in terms of winning, I haven't seen that go away."

It's a coin flip as for how much longer Soodsma will be directing traffic from the sidelines. He broke into the top 10 among the all-time winningest boys coaches in Michigan history by passing Warren De La Salle's Bernie Holowicki and Ray Lauwers of Morley Stanwood last season. Next on the list is Big Rapids' Kent Ingles (644). When you factor in Soodsma's win total as both boys and girls coach, the 742-and-counting combined wins rank eighth in state history.

He does admit the desire to spend more time with wife Mary, the longtime away scorekeeper for the program, and 11 grandkids scattered from Denver to Seattle to San Diego. Retirement could strike when this season ends in March, or it could still be several Marches away. But when the end comes he anticipates making a contented transition from arguing with officials, coming to an "understanding" with parents and devising new Xs and Os. Soon, he mused, will come time for much-anticipated passions such as hunting, fishing and pickleball.

"For the first time I've contemplated it," he said. "There are a lot of things I'd like to do. I'm not a basketball junkie."

That may be true. But it'll still be tough to surrender those noisy pep bands, bright gymnasium lights and the din of Friday night crowds.

PHOTOS (Top) Hudsonville Unity Christian boys basketball coach Scott Soodsma stands in front of a portion of the school’s trophy case, which he’s helped fill over decades coaching basketball. (Middle) Soodsma and daughter Amber embrace during their team’s 2006 Class B Final victory. (Top photo by Steve Vedder. Middle photo courtesy of the Soodsma family.)