The Changing Face(book?) of Coaching

March 26, 2013

By Rob Kaminski
MHSAA benchmarks editor

From online video exchange programs such as hudl.com to social media platforms like Facebook, Twitter, and LinkedIn, the face of coaching and communicating with teams is ever-changing. How much is too much, and how are the new tools being used by the old guard?

With increasing frequency, today’s coaches are turning to technology to assist in their endeavors, particularly in video review and data compilation, as the number of programs available to them seems to grow on a daily basis.

Among the recent leaders, hudl.com seems to have won the favor of football coaches across the state, reducing video exchange and study to a couple clicks of the mouse.

Several members of the MHSAA Student Advisory Council report that their football coaches use the web-based program, and even local officials associations are using it for film study.

Similar programs are making it easier for today’s coaches to analyze data and compile statistics as well.

“The dispensing of information is much quicker than it used to be,” said Marshall bowling coach Sue Hutchings. “We use a scoring software for our stats.”

In more “visual” sports such as competitive cheer, online video is now essential.

“Video playback and feedback to athletes has helped the sport 10-fold,” said Middleville Thornapple-Kellogg coach Abby Kanitz.

In some cases, coaches are taking the lead on such initiatives.

“I run the MISCA (Michigan Interscholastic Swim Coaches Association) website and receive plenty of positive feedback about us posting meet results and top times reports,” said Bloomfield Hills Andover coach David Zulkiewski. “I also visit MHSAA.com weekly. Since I run the MISCA website, I want to make sure I have accurate and up-to-date information posted.”

Technology has also made the world a bit “greener” even in the small corner that is interscholastic athletics. From the required MHSAA rules meetings moving to an online format, to volumes of data now stored on flash drives rather than in file cabinets, coaches are realizing savings in both time and cost.

“The current state of track and field and cross country is so much more manageable than when I began,” said East Kentwood’s Dave Emeott. “I remember compiling actual papers from all over the state to keep track of the opposition, and now thanks to Athletic.net we have this access at the tip of our fingers.  These programs have also replaced nights spent inputting data and record-keeping.  I am sure I have replaced all that time elsewhere, but it is probably spent with kids and not with data.”

With the saturation and availability of these reports around the clock also comes temptation for those who are driven, and even obsessed, with such numbers. Coaches can rank near the top of that list.

“Technology can be extremely helpful and time-saving for coaches and teachers,” said Grand Haven wrestling coach James Richardson. “But,  the disadvantage is the coaches and athletes have a more difficult time getting away from the sport, as we have access to so much information, and others have more access to us. This can lead to too much time being devoted to our sport.”

It also might even take some of the fun out of the actual competition.

“I think the one negative side of technology is the lack of the unknown,” Emeott said. “There was a day when we would enter a meet and not really know how the day would turn out.  Now I have most meets scored within 10 points the day before we arrive.”

At times, such advance information also can lead to overconfidence heading into competition.

“Currently the MHSAA Final draw is posted online, and my players often see it and draw their own conclusions before I have a chance to talk to them about it,” said Allegan tennis coach Gary Ellis. “In the past, I was able to present their draw in the light in which I wanted them to see it.”

Another side effect is the indirect push to play beyond high school.

“There is a lot more social promotion and glamourizing of the athletes,” said Mike Van Antwerp, Holt lacrosse coach. “The recruiting pressure has increased tremendously, which is causing kids to commit earlier and go to great lengths to have a chance at being recruited.”

The world has indeed become a smaller, more familiar place. Not only can students and coaches learn pertinent statistics relating to any given opponent, they can also learn personal information about their competition through the deluge of social media vehicles.

It is in this realm where the greatest divide exists between coaches and their athletes when the subject of technology comes up.

Several members of the MHSAA Student Advisory Council indicate that their coaches do not use social media to assist with the daily activities involved with their sport, while others are but only on a limited basis.

It’s not that the coaches don’t know about Facebook, Twitter, LinkedIn, or the other platforms. More likely, they are all too well versed in the abuses of such mediums by young adults not yet ready to understand the lasting ramifications of a random tweet or damaging photo.

“We have specific rules for use of cell phones at practice, games, in the locker room, etc.,” said Diane Laffey, athletic director and coach at Warren Regina. “We also have a form for parents to sign if they want the coach to be able to text their daughter about practice or game cancellations or changes.  We stress that the texting only be for necessary things, and the parents are to give permission.”

Safeguarding against the misuse of handheld devices is becoming as commonplace as handing out uniforms prior to the season.

“By rule, our  players aren’t allowed to bring electronic devices to the court with them.  We restrict cell phone usage at practice,” said Portage Central tennis coach Peter Militzer. “Players must ‘friend’ the coach on either Facebook or Twitter, and I monitor their activities to make sure their language and behavior meets our standards. We restricted a player’s opportunity to play on varsity last season due to excessive use of crude language and an offensive user name on Twitter.”

PHOTO: This is a screenshot from Hudl.com, an online service used by high school football coaches for video analysis and archiving. 

McCullen Reaches Milestone: 300 wins

March 7, 2012

Bill McCullen truly earned his 300th coaching victory — the program’s first-ever tournament win as a Class A school — in the first round of MHSAA District action by defeating No. 4-ranked St. Johns on Feb. 27.

After the Redwings hit two free throws, McCullen called a timeout with 9.9 seconds left, down one, and the length of the floor to go. He drew up a play that was introduced to his team only the day before — senior Kalya Hanses to inbound the ball to senior Erica Goodenough, who was to get the ball to sophomore Lexi Banaszak at the division line. Banaszak was instructed to get the ball to left-handed freshmen Claudia Reid on the left wing, giving her a 2-on-1 break with junior Kaylee Schmit. 

McCullen finished drawing up the play in the team huddle by saying, “We are going to score, and this place is going to go crazy!”

The play worked as it was drawn up. Reid received the ball and saw an opening to the basket, hitting the layup with 3.3 seconds left. McCullen was exactly right; the score went in, DeWitt won 36-35, and the home crowd did go crazy.

McCullen just completed his 16th season coaching the Panthers, taking the helm of a girls basketball program in 1996 that had struggled with a 28-37 record (14-22 in league play) over its three previous seasons.

The 300-win milestone is an achievement in itself — but more amazing with a closer look.

Under McCullen’s leadership, the program has posted a 150-20 league record (.882 winning percentage) while winning 13 league championships (including seven straight through this season), seven District championships, three Regional championships, and three MHSAA Semifinals appearances. 

In a sport with a 20-game regular season, he has averaged 18.75 wins per (to just 4.25 losses). McCullen reached his 100th win in just five seasons, averaging an incredible 20 wins over that span. DeWitt has posted six 20-win seasons in the program’s history; McCullen is responsible for five of them.

In the history of MHSAA girls basketball, McCullen is the 44th coach to reach the 300-win plateau and only the sixth from the Lansing area. His win total and .815 winning percentage places him eighth and second, respectively, among active coaches.

Expectations are just as high in the classroom. McCullen’s squads have averaged a team grade-point average of 3.59 (with a 3.84 team GPA this season), earning top honors in Class B twice during the 2000 and 2010-2011 seasons. Nine players have earned academic all-state honors.

Above all the wins, McCullen is an exemplary role model for coaches, players, and parents. His behavior on the sidelines and how he talks to officials and players exemplifies what is expected of coaches. He has taken teaching and coaching beyond the classroom and hardwood and has created a “basketball family” within his program, building an uncanny rapport with what he calls “my girls.” 

McCullen would likely recognize his wife (Denise) and two sons (Carter and Jerod) for their support and countless sacrifices, and he would also quickly shift credit for his success to the many assistant coaches throughout his tenure. His mentor, Jim Lutzke (who coached at DeWitt for six seasons before succumbing to cancer in 1999), had a lasting and profound impact on McCullen; Luztke undoubtedly would be proud.

Click to see the MHSAA record book listing for girls basketball coaches, and e-mail updates to [email protected]

McCullen, by the numbers

(League record in parentheses)
1996:
         14-7     (7-5)
1997:         22-3     (10-2)
1998:         17-4     (11-1)
1999:         25-1     (12-0)
2000:         22-5     (11-1)
2001:         20-3     (10-0)
2002:         19-5     (10-0)
2003:         17-7     (7-3)
2004:         13-8     (7-3)
2005:         18-3     (9-1)
2006:         19-3     (10-0)
2007-08:   16-5     (8-2)
2008-09:   25-2     (10-0)
2009-10:   17-4     (9-1)
2010-11:   19-3     (10-0)
2011-12:   17-5     (9-1)

Totals     300-68    (150-20)