Why We Do What We Do
March 24, 2017
The vast majority of daily activities of Michigan High School Athletic Association staff revolve around communicating the meaning of educational athletics. That’s why we do most of what we do.
That’s the No. 1 duty of John Johnson in all things broadcasting for the MHSAA. It’s the No. 1 duty of Geoff Kimmerly in managing the MHSAA’s Second Half website with hundreds of positive stories about kids, coaches, officials and administrators. It’s the No. 1 duty of Rob Kaminski in managing MHSAA.com, in producing souvenir programs for MHSAA tournaments and publishing benchmarks magazine.
Communicating the meaning of educational athletics is the No. 1 reason I post 104 blogs every year. It’s the “why” of our Scholar-Athlete program, of the Student Advisory Council, of the Battle of the Fans, of our social media presence, of our Captains Clinics and Sportsmanship Summits, of the Coaches Advancement Program, Athletic Director In-Service programs and both MHSAA.tv and the NFHS Network.
When we conduct MHSAA tournaments, two things happen: (1) kids and coaches get an opportunity to shine; and (2) we get the opportunity to tell the story of school sports.
When we enforce rules, two things happen: (1) we pursue fairness and safety in competition in that case particularly; and (2) we promote the principles of educational athletics generally.
The job we have is event management, and it’s eligibility management; but most of all, the job is message management.
News Cycle is Downward Spiral
January 15, 2016
I’ve come to distrust most of what I read, hear and see in the news.
This is the result of reading, hearing and seeing reports about topics I know a lot about. When I read, hear and see how badly the facts are mangled and otherwise misrepresented by media reporting about my world, I figure the same must be true of news coverage of most everything else.
It is rare that coverage is factually accurate, fair and free of bias. I have to confess, this can be true of the complimentary stories about school sports; it is not only true of the critical stories.
The loss of long-form reporting by professional media who have spent many years with the topics and persons involved has affected all news reporting; but nowhere have the cuts been deeper than the always under-funded programs of lower profile, like media attention to school sports as compared to college and professional sports.
Into the void created by cutbacks in professional media coverage at the local level are newcomers with self-appointed titles and self-made websites and little relationship to the history of the topic, rationale for the rule or respect for people who gained authority by devoting lifetimes to that which the neophyte has discovered expertise overnight and without effort.
And now, fueled by social media, misinformation goes viral. Often without understanding of or accountability to facts. And usually with anonymity.