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Why We Do What We Do
March 24, 2017
The vast majority of daily activities of Michigan High School Athletic Association staff revolve around communicating the meaning of educational athletics. That’s why we do most of what we do.
That’s the No. 1 duty of John Johnson in all things broadcasting for the MHSAA. It’s the No. 1 duty of Geoff Kimmerly in managing the MHSAA’s Second Half website with hundreds of positive stories about kids, coaches, officials and administrators. It’s the No. 1 duty of Rob Kaminski in managing MHSAA.com, in producing souvenir programs for MHSAA tournaments and publishing benchmarks magazine.
Communicating the meaning of educational athletics is the No. 1 reason I post 104 blogs every year. It’s the “why” of our Scholar-Athlete program, of the Student Advisory Council, of the Battle of the Fans, of our social media presence, of our Captains Clinics and Sportsmanship Summits, of the Coaches Advancement Program, Athletic Director In-Service programs and both MHSAA.tv and the NFHS Network.
When we conduct MHSAA tournaments, two things happen: (1) kids and coaches get an opportunity to shine; and (2) we get the opportunity to tell the story of school sports.
When we enforce rules, two things happen: (1) we pursue fairness and safety in competition in that case particularly; and (2) we promote the principles of educational athletics generally.
The job we have is event management, and it’s eligibility management; but most of all, the job is message management.
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The Measure of Success
February 17, 2017
In January of 2016, my counterparts in the statewide high school associations across the U.S. came together for about nine hours of professionally facilitated discussion.
We were challenged to tell our story, to say what we believe about high school sports and describe the values of educational athletics. We worked together to craft the narrative of school sports, the message of educational athletics and the meaning – the “why” of our work.
We were challenged to clarify what success means in school-sponsored sports – to distinguish our definition of success from that of sports on all other levels by all other sponsors.
On Jan. 11 of this year, during the meeting of the Classification Committee of the Michigan High School Athletic Association, one of the committee members – an active coach and athletic director – chastised and inspired us. He said (and I paraphrase):
“We spend so much time on MHSAA tournaments when that experience can be just one month or one week or one day. Half the teams are eliminated in their first day of the baseball, basketball, softball, soccer, volleyball and other MHSAA tournaments.
“We need to move our focus from MHSAA tournaments to the regular season, to the 9- or 18-game regular season, and to the 100 to 200 practices that occur over three or four months of each season.”
The Classification Committee was discussing the future of 8-player football and the effect of its growth on the 11-player game. He said:
“It doesn’t matter if it’s 11-player, 8-player or any other number. The values don’t change. The lessons aren’t altered. The purpose isn’t modified. In everything, we are helping young people become better adults.”
That’s how we measure success.