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Who’s the Customer?

February 18, 2014

“If you ask your board, ‘who are your customers?’, you are likely to hear a lot of comments and no consensus.” That’s what I heard a speaker say to a group of association leaders last summer; and it has set me on a course of asking different groups this question: “Who is/are the MHSAA’s customers?” We allow respondents to allocate up to 100 points so they can give weight to their responses. Here’s what I’ve learned so far.

The board of directors of the Michigan Interscholastic Athletic Administrators Association (MIAAA) rated athletic directors as the top customer of the MHSAA (by a wide margin), followed in order by student-athletes, coaches and officials.

By an even wider margin, the MHSAA Student Advisory Council named student-athletes as the MHSAA’s top customer, followed by athletic directors and coaches tying for a distant second, and officials an even more distant fourth.

And the MHSAA’s governing body, the Representative Council, agreed that student-athletes are the top customer. Athletic directors were second, coaches third and officials fourth.

I suppose that when we ask audiences of coaches or officials or principals or others who they believe is or are the MHSAA’s customer(s), there will be some variation in the order of things. But I think we can already discern a comfortable pattern so far: everyone puts a premium on student-athletes. And that’s as it should be.

The MHSAA is unique among the state’s educational groups – we’re not an association of school boards only, or superintendents only, or principals only, or athletic directors or coaches or any other single group. We’re an association of schools, undertaking to represent all those groups and student-athletes themselves.

Centennial Celebration

October 20, 2017

The National Federation of State High School Associations is preparing to celebrate its 100th year of service during the 2018-19 school year. It may be unfair to boil down to a few bullet points a century of contributions to school sports, but I make the attempt here – with the credentials that there has been a John E. Roberts heading up a National Federation member state organization for more than 60 of those years (my dad in Wisconsin for nearly 30 years, followed by my more than 31 years in Michigan).

Here, in my opinion, are the four greatest gifts of the National Federation to school sports in America:

  • In the late 1920s and 1930s, the National Federation’s leadership influenced the end of national high school tournaments. First four, then a dozen and then two dozen very young state high school associations, through their even younger National Federation, successfully challenged prestigious universities (like the University of Chicago) and the biggest names in college sports (like Amos Alonzo Stagg) who conducted national high school tournaments.

  • During the next decades, and one sport at a time, the National Federation assumed from the colleges and non-school organizations responsibility for writing the playing rules for high school level competition, intentionally crafting rules that promoted greater participant safety and much more ease of understanding and enforcement by contest officials. The National Federation now releases about 40 publications each year, serving 16 different sports.

  • At the start of the new millennium, the National Federation began its march to emerge as the nation’s most prolific provider of online education for coaches. The National Federation now has more than 50 different online courses available, including more than 20 free courses; and approximately five million courses have been delivered.

  • In 2013, the NFHS Network was launched to provide a digital broadcast home for state high school association tournaments and the School Broadcast Program. With more than 3,000 events produced each month now, this is the most effective platform in National Federation history for promoting the excitement, diversity and values of school-sponsored sports.