Who’s the Customer?
February 18, 2014
“If you ask your board, ‘who are your customers?’, you are likely to hear a lot of comments and no consensus.” That’s what I heard a speaker say to a group of association leaders last summer; and it has set me on a course of asking different groups this question: “Who is/are the MHSAA’s customers?” We allow respondents to allocate up to 100 points so they can give weight to their responses. Here’s what I’ve learned so far.
The board of directors of the Michigan Interscholastic Athletic Administrators Association (MIAAA) rated athletic directors as the top customer of the MHSAA (by a wide margin), followed in order by student-athletes, coaches and officials.
By an even wider margin, the MHSAA Student Advisory Council named student-athletes as the MHSAA’s top customer, followed by athletic directors and coaches tying for a distant second, and officials an even more distant fourth.
And the MHSAA’s governing body, the Representative Council, agreed that student-athletes are the top customer. Athletic directors were second, coaches third and officials fourth.
I suppose that when we ask audiences of coaches or officials or principals or others who they believe is or are the MHSAA’s customer(s), there will be some variation in the order of things. But I think we can already discern a comfortable pattern so far: everyone puts a premium on student-athletes. And that’s as it should be.
The MHSAA is unique among the state’s educational groups – we’re not an association of school boards only, or superintendents only, or principals only, or athletic directors or coaches or any other single group. We’re an association of schools, undertaking to represent all those groups and student-athletes themselves.
History Reveals Legacy
December 5, 2017
It is well established in dusty textbooks and derelict files that the National Federation of State High School Associations owes its origins to a small group of Midwest high school athletic associations, and that the most significant accomplishment within the National Federation’s first decade of existence was to influence the end of national tournaments for high school teams and individuals.
I joined this National Federation as a staff member about halfway through the organization’s march to its centennial celebration scheduled for 2019. A large part of my initial duties was helping to administer recently started services for high school athletic directors – first a national conference, then a publication, and then a national organization, now called the National Interscholastic Athletic Administrators Association.
This programming was launched in large part to frustrate efforts by what was then called the American Alliance for Health, Physical Education and Recreation, which had formed a national athletic directors organization that was tending in directions the National Federation opposed – from federal legislation to national competitions.
A few years later, the National Federation created the National Federation Interscholastic Coaches Association. Again, a primary reason for doing so was to counter the efforts of a man in Florida who had created a national high school athletic coaches association whose almost sole purpose was to conduct national high school championship events.
National Federation opposition to national events in high school athletics is not “one and done.” Yes, it’s in the core of the National Federation’s founding; but it’s also at the heart of its more recent launching of national organizations and services for athletic directors, and then for coaches.
Opposition to national high school athletic events isn’t ancient history for the National Federation; it is the organization’s living legacy.