Who’s the Customer?
February 18, 2014
“If you ask your board, ‘who are your customers?’, you are likely to hear a lot of comments and no consensus.” That’s what I heard a speaker say to a group of association leaders last summer; and it has set me on a course of asking different groups this question: “Who is/are the MHSAA’s customers?” We allow respondents to allocate up to 100 points so they can give weight to their responses. Here’s what I’ve learned so far.
The board of directors of the Michigan Interscholastic Athletic Administrators Association (MIAAA) rated athletic directors as the top customer of the MHSAA (by a wide margin), followed in order by student-athletes, coaches and officials.
By an even wider margin, the MHSAA Student Advisory Council named student-athletes as the MHSAA’s top customer, followed by athletic directors and coaches tying for a distant second, and officials an even more distant fourth.
And the MHSAA’s governing body, the Representative Council, agreed that student-athletes are the top customer. Athletic directors were second, coaches third and officials fourth.
I suppose that when we ask audiences of coaches or officials or principals or others who they believe is or are the MHSAA’s customer(s), there will be some variation in the order of things. But I think we can already discern a comfortable pattern so far: everyone puts a premium on student-athletes. And that’s as it should be.
The MHSAA is unique among the state’s educational groups – we’re not an association of school boards only, or superintendents only, or principals only, or athletic directors or coaches or any other single group. We’re an association of schools, undertaking to represent all those groups and student-athletes themselves.
Five Fewer Volleyball Days?
December 12, 2017
When 90 percent of one of our key constituent groups has the same opinion, it’s worth talking about – even if the topic is a sacred cow.
This fall, 89.6 percent of 580 survey respondents told the Michigan High School Athletic Association they favor a week earlier end to the girls volleyball season.
Even more – 91.7 percent – favor starting practice two days earlier in August, the same day practice starts for football.
More than 98 percent of those respondents were local athletic directors, and each class (A, B, C and D) was almost equally represented.
If girls volleyball ended a week earlier, it would always conclude before the start of firearm deer hunting season and have a weekend largely to itself, in contrast to the current calendar that sees the Girls Volleyball Finals competing with the Girls Swimming & Diving Finals, the 8-Player Football Finals and 16 Semifinal games in the 11-Player Football Tournament. It’s a weekend of 100 audio and video broadcast hours, among the MHSAA’s very busiest weekends of the entire school year.
The MHSAA’s Girls Volleyball Tournament is the latest finishing high school association Girls Volleyball Tournament in the country, sharing that distinction with nine other states. Compared to our neighbors, the tournament in Michigan ends a week later than the Girls Volleyball Tournament ends in Illinois and Ohio, and two weeks later than the same tournament ends in Indiana and Wisconsin. Michigan’s girls volleyball season is currently one day shorter than in Ohio but four days longer than in Indiana, eight days longer than in Illinois, and 12 days longer than in Wisconsin.
Whether or not girls or boys basketball seasons eventually move up or back or flip-flop, the start and end of girls volleyball season are ripe for review, according to a large portion of local-level administrators. The opposite position is taken by the Michigan Interscholastic Volleyball Coaches Association, which has countered the online survey with a position paper that points out how much the girls volleyball season was shortened after girls volleyball moved from the winter season to the fall.
The Representative Council’s recent decision to switch the starting dates for girls and boys basketball seasons in the 2018-19 school year diminishes the urgency to decide between these different points of view.