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Who’s the Customer?

February 18, 2014

“If you ask your board, ‘who are your customers?’, you are likely to hear a lot of comments and no consensus.” That’s what I heard a speaker say to a group of association leaders last summer; and it has set me on a course of asking different groups this question: “Who is/are the MHSAA’s customers?” We allow respondents to allocate up to 100 points so they can give weight to their responses. Here’s what I’ve learned so far.

The board of directors of the Michigan Interscholastic Athletic Administrators Association (MIAAA) rated athletic directors as the top customer of the MHSAA (by a wide margin), followed in order by student-athletes, coaches and officials.

By an even wider margin, the MHSAA Student Advisory Council named student-athletes as the MHSAA’s top customer, followed by athletic directors and coaches tying for a distant second, and officials an even more distant fourth.

And the MHSAA’s governing body, the Representative Council, agreed that student-athletes are the top customer. Athletic directors were second, coaches third and officials fourth.

I suppose that when we ask audiences of coaches or officials or principals or others who they believe is or are the MHSAA’s customer(s), there will be some variation in the order of things. But I think we can already discern a comfortable pattern so far: everyone puts a premium on student-athletes. And that’s as it should be.

The MHSAA is unique among the state’s educational groups – we’re not an association of school boards only, or superintendents only, or principals only, or athletic directors or coaches or any other single group. We’re an association of schools, undertaking to represent all those groups and student-athletes themselves.

Large Topics for the Lower Level

December 22, 2017

Editor's Note: This blog originally was posted May 21, 2013, and the topic continues to be of prime concern today.

Sometimes our meeting agendas give the impression that junior high/middle school programs are unimportant or an afterthought; but that was not the case during the MHSAA Representative Council meeting May 5 and 6, and it will not be the case at many meetings throughout the next 12 months at least.

Here are just two of the tough multi-faceted topics that the Representative Council has asked to be addressed at constituent meetings from now through next February and will be studied by the MHSAA Junior High/Middle School Committee, Classification Committee and many of the MHSAA’s separate sport committees:

  • Are current season limitations for contests and limitations on the lengths of contests appropriate for the junior high/middle school level? Do the current limits reflect the correct philosophy for sports at this level? Do they accommodate the four-season approach many schools encourage? Do the limits drive some students to non-school programs? Do they cause some schools to not join the MHSAA?

  • Should the MHSAA provide rules, programs and services for 6th-graders who, in nearly 80 percent of situations, are located in the same buildings with 7th and 8th-graders? Does the MHSAA’s lack of involvement encourage the same by schools, and allow non-school programs to fill the resulting void; and does this drive those students away from school-based sports permanently? Or would the MHSAA’s involvement at this level pressure school districts to add sixth grade programs and services at a time of dwindling resources for the 7-12 grade program?

    • to benefit both kids and their schools at the junior high/middle school level as at the high school. Our agendas for the

We have always maintained that there is at least as much potential for school-based sports next year will have that belief as its foundation as these tough topics get the time they deserve.