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Who’s the Customer?
February 18, 2014
“If you ask your board, ‘who are your customers?’, you are likely to hear a lot of comments and no consensus.” That’s what I heard a speaker say to a group of association leaders last summer; and it has set me on a course of asking different groups this question: “Who is/are the MHSAA’s customers?” We allow respondents to allocate up to 100 points so they can give weight to their responses. Here’s what I’ve learned so far.
The board of directors of the Michigan Interscholastic Athletic Administrators Association (MIAAA) rated athletic directors as the top customer of the MHSAA (by a wide margin), followed in order by student-athletes, coaches and officials.
By an even wider margin, the MHSAA Student Advisory Council named student-athletes as the MHSAA’s top customer, followed by athletic directors and coaches tying for a distant second, and officials an even more distant fourth.
And the MHSAA’s governing body, the Representative Council, agreed that student-athletes are the top customer. Athletic directors were second, coaches third and officials fourth.
I suppose that when we ask audiences of coaches or officials or principals or others who they believe is or are the MHSAA’s customer(s), there will be some variation in the order of things. But I think we can already discern a comfortable pattern so far: everyone puts a premium on student-athletes. And that’s as it should be.
The MHSAA is unique among the state’s educational groups – we’re not an association of school boards only, or superintendents only, or principals only, or athletic directors or coaches or any other single group. We’re an association of schools, undertaking to represent all those groups and student-athletes themselves.
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No Place They Would Rather Be
April 24, 2018
Seven years ago, the Michigan High School Athletic Association and its Student Advisory Council began the MHSAA’s trademarked “Battle of the Fans.” That was 2012.
Buchanan High School has been a contestant five times, a finalist four times and the winner twice ... in 2013 and again this year.
Many of us complain of all that competes for attention of students and spectators. But at Buchanan, the culture is different. And it’s not an accident. Being involved in school and attending school events is the thing to do. By design.
Starting with a few individuals with vision and energy, student engagement has become the norm. Middle school students saw this in 2013. They were invited to be a part of it then; and now they are leading the effort at Buchanan High School.
At Buchanan, attending athletic events is the thing to do – and not just boys sports or winter sports. To attend events, to cheer loudly and to actually think and talk about what good sportsmanship looks like has become a year-round thing.
Buchanan High School and the other two finalists for 2018, Boyne City High School and Petoskey High School – and all the BOTF applicants, are helping to define and defend educational athletics.
View Buchanan’s application video for the 2018 Battle of the Fans