Who’s the Customer?
February 18, 2014
“If you ask your board, ‘who are your customers?’, you are likely to hear a lot of comments and no consensus.” That’s what I heard a speaker say to a group of association leaders last summer; and it has set me on a course of asking different groups this question: “Who is/are the MHSAA’s customers?” We allow respondents to allocate up to 100 points so they can give weight to their responses. Here’s what I’ve learned so far.
The board of directors of the Michigan Interscholastic Athletic Administrators Association (MIAAA) rated athletic directors as the top customer of the MHSAA (by a wide margin), followed in order by student-athletes, coaches and officials.
By an even wider margin, the MHSAA Student Advisory Council named student-athletes as the MHSAA’s top customer, followed by athletic directors and coaches tying for a distant second, and officials an even more distant fourth.
And the MHSAA’s governing body, the Representative Council, agreed that student-athletes are the top customer. Athletic directors were second, coaches third and officials fourth.
I suppose that when we ask audiences of coaches or officials or principals or others who they believe is or are the MHSAA’s customer(s), there will be some variation in the order of things. But I think we can already discern a comfortable pattern so far: everyone puts a premium on student-athletes. And that’s as it should be.
The MHSAA is unique among the state’s educational groups – we’re not an association of school boards only, or superintendents only, or principals only, or athletic directors or coaches or any other single group. We’re an association of schools, undertaking to represent all those groups and student-athletes themselves.
The Seeding Disease
May 1, 2018
I have yet to hear one satisfactory reason to advocate for seeding an all-comers, 740-team high school basketball tournament. But this I do know: Advocates of seeding are never satisfied.
Seeding high school basketball tournaments has become the rage since the NCAA Division I Men’s Basketball Tournament, still just a 68-team affair, became a billion dollar media business. Many people assume that what is used for this limited invitational college tournament is needed and appropriate for a high school tournament that involves 11 times as many teams.
The NCAA pours millions of dollars into the process of selecting and seeding its 68-team tournament, combining a variety of data-based measurements with the judgments and biases of human beings.
One of this year’s questionable selections to make the 68-team field was Syracuse ... which sent our more highly touted and seeded Michigan State Spartans back home early in the tournament.
Meanwhile, low-seeded Loyola-Chicago upset four teams on its way to the Final Four, and became the favorite of fans nationwide. Which argues for upsets. Which argues for randomness.
Which argues against seeding. Why pick the No. 1 seeds of four regions and have all four glide to the Final Four? What fun would that be?
A local sports columnist who is an outspoken advocate for seeding our state’s high school basketball tournament actually wrote a published column advocating for “more Loyolas” in the NCAA tournament, and he explained how to make that happen. Which, of course, seeding is designed to not make happen, but instead, to grease the skids for top-seeded teams.
When the NCAA Final Four brackets for San Antonio resulted in two No. 1 seeds on one side, playing in one semifinal game (Kansas and Villanova), while the other side of the bracket had a semifinal with a No. 3 seed (Michigan) and a No. 11 seed (Loyola), there was a call for more finagling ... for reseeding the semifinals so that the two No. 1 seeds wouldn’t have to play until the final game.
It was poetic justice to watch one No. 1 seed clobber the other No. 1 seed in a terrible semifinal mismatch.
The point is this: Seeding is flawed, and advocates of seeding are never satisfied. If we take a small step, they will want more steps. If we seed the top two teams of Districts, they will lobby for seeding all teams of the Districts. If we seed all teams of Districts, they will ask for seeding Regionals. And, if we seed the start of the tournament, they will want a do-over if it doesn’t work out right for the Finals.
Seeding is a distraction, and an addiction.