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What's Ahead

February 10, 2012

A dozen years ago I sat in on a presentation by a futurist who was speaking with a special committee of the National Federation of State High School Associations, called the “New Paradigm Task Force.”  During the presentation the speaker provided a list of the 10 magazines a person should read regularly to keep alert to what’s ahead in our world.  Here’s the list:

• Christian Science Monitor
• Science News
• Business Week
• Popular Science
• Utne Reader
• Atlantic Monthly
• Mother Earth News
• Technology Review
• The Economist
• In Context

Since that time I’ve carried the list with me in my pocket planner, and I’ve often purchased and read one or more of the magazines when I’m traveling through airports.  Over the years I’ve subscribed to four of these publications.

Some of you will chuckle that this futurist was recommending print publications and not the World Wide Web.  Others may note that several of these recommended publications failed to survive modern technology and no longer exist.  So it goes with predictions, even for professionals.

Membership Mentality

September 16, 2014

The Michigan High School Athletic Association is a membership organization – an association of schools, not individuals – that usually doesn’t think of itself as such. Most member-based organizations work hard to recruit and retain members because member dues are an important revenue source.
That’s not true for the MHSAA which charges no membership dues, no sport sponsorship assessments and no tournament entry fees. The MHSAA is free to join and its tournaments are free to enter.
But that doesn’t mean we shouldn’t think like a member-based organization or that none of the dynamics of membership-based organizations apply here.
For example, we are in the business of recruiting and retaining contest officials; and while we registered approximately 10,600 officials last year, that number is significantly lower than six years ago, and the average age is increasing. So, like any other member-based organization, we need strategies for attracting and holding new, young officials.
A new tactic launched this fall is the “Be The Referee” feature (Click Here) on a Lansing-based sports talk daily radio show and weekly television show. Our staff explains rules and points of emphasis, and then we make a pitch for new officials.
But the most fundamental strategy for recruiting and retaining officials is consistent, ceaseless efforts to improve officials’ working environment. This means improving the assigner-official relationship before events and the sportsmanship at events.
Ultimately, if assigners treat new officials unprofessionally and spectators treat them abusively, we have no chance to increase the numbers and decrease the age of MHSAA registered officials.