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What's Ahead

February 10, 2012

A dozen years ago I sat in on a presentation by a futurist who was speaking with a special committee of the National Federation of State High School Associations, called the “New Paradigm Task Force.”  During the presentation the speaker provided a list of the 10 magazines a person should read regularly to keep alert to what’s ahead in our world.  Here’s the list:

• Christian Science Monitor
• Science News
• Business Week
• Popular Science
• Utne Reader
• Atlantic Monthly
• Mother Earth News
• Technology Review
• The Economist
• In Context

Since that time I’ve carried the list with me in my pocket planner, and I’ve often purchased and read one or more of the magazines when I’m traveling through airports.  Over the years I’ve subscribed to four of these publications.

Some of you will chuckle that this futurist was recommending print publications and not the World Wide Web.  Others may note that several of these recommended publications failed to survive modern technology and no longer exist.  So it goes with predictions, even for professionals.

More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.