What's Ahead
February 10, 2012
A dozen years ago I sat in on a presentation by a futurist who was speaking with a special committee of the National Federation of State High School Associations, called the “New Paradigm Task Force.” During the presentation the speaker provided a list of the 10 magazines a person should read regularly to keep alert to what’s ahead in our world. Here’s the list:
• Christian Science Monitor
• Science News
• Business Week
• Popular Science
• Utne Reader
• Atlantic Monthly
• Mother Earth News
• Technology Review
• The Economist
• In Context
Since that time I’ve carried the list with me in my pocket planner, and I’ve often purchased and read one or more of the magazines when I’m traveling through airports. Over the years I’ve subscribed to four of these publications.
Some of you will chuckle that this futurist was recommending print publications and not the World Wide Web. Others may note that several of these recommended publications failed to survive modern technology and no longer exist. So it goes with predictions, even for professionals.
Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.