What's Ahead
February 10, 2012
A dozen years ago I sat in on a presentation by a futurist who was speaking with a special committee of the National Federation of State High School Associations, called the “New Paradigm Task Force.” During the presentation the speaker provided a list of the 10 magazines a person should read regularly to keep alert to what’s ahead in our world. Here’s the list:
• Christian Science Monitor
• Science News
• Business Week
• Popular Science
• Utne Reader
• Atlantic Monthly
• Mother Earth News
• Technology Review
• The Economist
• In Context
Since that time I’ve carried the list with me in my pocket planner, and I’ve often purchased and read one or more of the magazines when I’m traveling through airports. Over the years I’ve subscribed to four of these publications.
Some of you will chuckle that this futurist was recommending print publications and not the World Wide Web. Others may note that several of these recommended publications failed to survive modern technology and no longer exist. So it goes with predictions, even for professionals.
The Top Task
April 17, 2018
I’ve said and written many times before that the task of an athletic administrator is not merely event management, it is also – and more importantly – message management. It is defining and defending educational athletics. Doing so every day, in every way. Forcing our constituents, from top to bottom and both young and old, to ask and answer ...
“What is educational athletics?”
and
“What is the meaning of success in school sports?”
and
“How do we deliver the message every day?”
This is why I’ve blogged twice a week for nine years. Eighty percent of those postings have been intended to help define and defend educational athletics.
This is why the MHSAA publishes benchmarks – the only issues-focused high school association magazine in the US.
This is why we have a Student Advisory Council, a Scholar-Athlete Award, a Battle of the Fans, Captains Clinics and Sportsmanship Summits.
This is why we take our coaches education – the Coaches Advancement Program – face to face, week after week, to every corner of our state.
This is why we have a Task Force on Multi-Sport Participation.
This is why we have a radio network and waive fees for local stations which use our great public service announcements that define and defend educational athletics ... many of which conclude with the phrase, “Promoting the value and values of educational athletics.”
All of this, and much more, is about defining and defending educational athletics ... the top task of athletic administrators from top to bottom of our exciting enterprise.