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What Kind of Person?

November 30, 2012

The Nov. 12, 2012 issue of Fortune magazine asked 21 high-profile people from all walks of life for the one piece of wisdom that got them where they are today.  The responses were typical tripe . . . except from Scott Griffith, Chairman and CEO of Zipcar.  Griffith said he received this advice from his brother 15 years ago:

"You have to think about what kind of person you want to be when you’re done with this experience.  Think about coming out of this a different person than you go in.”

Mr. Griffith got this advice shortly after he was diagnosed with stage 2 Hodgkins lymphoma.  But he came to see how this advice could be applied to any challenge – positive or negative – in his or anybody else’s life.

Think how different things would be if Pete Rose had asked this before betting that he could get away with gambling during his Major League Baseball career; or if Mark McGwire, Roger Clemens or others had asked it before the start of their steroid-stained MLB careers.

Which takes me to more recent fallen heroes:  Lance Armstrong, and Generals David Petraeus and John Allen. All three have done so much that is so good, most of which has unraveled with their ruined reputations.

If they had only asked, “What kind of person do I want to be when I’m done with this experience?”

They have come out of their experiences different than they went in, but not at all as they had hoped.

We used to say, “No good deed goes unpunished.”  It’s also true these days that no bad deed goes undiscovered.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.
The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.
Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.
It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates