We Get It
November 4, 2011
Participation in high school sports, both nationally and in Michigan, increased in 2010-11 versus the year before. It was the 22nd consecutive year of increases nationally, according to the National Federation of State High School Associations.
The National Federation also conducted a first-of-its-kind attendance survey that tells us in 2009-10 that there were more than a half billion spectators at high school sporting events across the country. There were more than two and a half times as many fans attending high school basketball and football contests as attended college and professional contests combined in those sports.
We should be excited about our programs and encouraged by their historical popularity and continuing growth. But clearly, we are not. In fact, we are a discouraged bunch.
We are discouraged because, behind the good numbers that are reported, we see serious erosion – a subtle “slip-sliding away” of the principles and the popularity of school-based sports. In spite of the good numbers, we sense that all is not well in educational athletics.
In many places athletic directors are losing their full-time dedicated positions, which are essential to oversee a program of high participation, large crowds, great emotion and some risk of injury. In many places students are losing participation opportunities, which are essential components of a complete education necessary to prepare young people for the increasingly complicated and competitive world which they are about to enter.
We get it at the MHSAA. We know what’s happening. Not only do we get it, we also get the hundreds of calls from coaches who don’t have an athletic director available to answer their questions. And we get the hundreds and hundreds of calls from parents and others who can find neither a coach nor an athletic director available to address their concerns or answer their questions. Almost every time a school district dials down its oversight of the interscholastic athletic program, its constituents dial up the MHSAA to answer their questions and address their concerns.
Less money for and less oversight of school sports is a combination tailor-made for problems – for ineligible students and forfeits, for crowd control and sportsmanship problems, and for injuries; and in all cases, for the controversies that follow. There are smarter places to make cuts in our schools and still turn out smart kids.
Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.