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Towns Without Schools

September 18, 2015

"I forget the names of towns without rivers" is the opening line of a poem by Richard Hugo published in 1984, and recited by my fly fisherman son as he guided me on the Muskegon River last month.   

My son thinks about rivers, while I think about schools. And my mind quickly converted the poetic line to, "I forget the names of towns without schools." I do. And I don't think I'm alone in this sentiment.

As I drive the length and width of Michigan's two peninsulas, I pass through many towns where school buildings have been converted to other uses or, more often, sit idle, surrounded by under-used commercial areas and vacant housing. I tend to forget the names of those towns.

Schools have been the anchor to, and given identity to, small towns throughout Michigan, and to the neighborhoods of larger towns. As schools have consolidated during the past two generations, many of the towns that lost their schools have also lost their identity and much of their vitality. The school consolidation movement that stripped towns and neighborhoods of their "brand" was supposed to improve access to broader and deeper curriculum choices for students and reduce the financial costs of delivering world-class education to local classrooms. 

That's admirable. But of course, that thinking preceded the Internet which now allows students attending schools of any size in any place to receive any subject available in any other place in our state, nation or the world, and to do so without students being bused hither and yon and at much lower overhead compared to past delivery systems.

If we want to rejuvenate our state, returning schools to the center of small towns and neighborhoods will be central to our strategy. Both the technology and the teaching are available to do so in every corner of our state. It's the money spent on transporting children that's wasted; not the money on teaching those children in neighborhood facilities.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.
The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.
Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.
It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates