The Top Task

April 17, 2018

I’ve said and written many times before that the task of an athletic administrator is not merely event management, it is also – and more importantly – message management. It is defining and defending educational athletics. Doing so every day, in every way. Forcing our constituents, from top to bottom and both young and old, to ask and answer ...

“What is educational athletics?”
and
“What is the meaning of success in school sports?”
and
“How do we deliver the message every day?”

This is why I’ve blogged twice a week for nine years. Eighty percent of those postings have been intended to help define and defend educational athletics.

This is why the MHSAA publishes benchmarks – the only issues-focused high school association magazine in the US.

This is why we have a Student Advisory Council, a Scholar-Athlete Award, a Battle of the Fans, Captains Clinics and Sportsmanship Summits.

This is why we take our coaches education – the Coaches Advancement Program – face to face, week after week, to every corner of our state.

This is why we have a Task Force on Multi-Sport Participation.

This is why we have a radio network and waive fees for local stations which use our great public service announcements that define and defend educational athletics ... many of which conclude with the phrase, “Promoting the value and values of educational athletics.”

All of this, and much more, is about defining and defending educational athletics ... the top task of athletic administrators from top to bottom of our exciting enterprise.

Consider Communications

June 6, 2017

Like many of my generation, I have a love-hate relationship with advances in communications technology.

I love it when, during a single day, my wife and I can have important career conversations by text with one son in China, chuckle at dog photos from another son in Texas, message with a "daughter" in South Korea, and watch videos of a "granddaughter" in California. I need it for heart-to-heart emails with my sister in Oregon. I love it for talking with and seeing many of these people in real time, face to face through Skype.

I enjoy the freedom that this technology provides me to keep in touch with both work and family when I travel, or escape to the cottage on summer weekends. It makes me far more productive than I was able to be years ago.

And that's a good thing because, with all of the convenience has come the expectation that everybody is "on call" every minute of every day.

Which is but one of the many downsides of our technological progress. Another is that people can communicate so quickly that they are prone to do so without thinking. 

Another is the frequency of solicitations and the stupidity of most social media that tends to swamp my inbox. The "unsubscribe" feature cannot cope with the flood of foolishness.

I recall reading a biography of John Adams, masterfully created in large part from the letters written by his wife Abigail. It amazes me that when she wrote a letter to a person in Europe, she knew the letter would not be received for several months, and that she would not get a reply for half a year.

That was not necessarily a better time, but I imagine each word was given greater consideration as it was penned and posted.