Swimming Lessons

January 19, 2016

I found a place between Christmas and New Year’s Day that was out of Internet reach. For four days and three nights I spent most of the days in the water looking downward into an ocean of coral canyons surrounded by swarms of colorful fish, and much of the nights on the open deck of a catamaran looking up at a nearly full moon moving between stars and swirling clouds. Here is some of what I learned from experiences, rather than from Google, on those days.

First, flying fish really do fly, on average, about the length of a football field.

Second, sea urchins have an edible element, if the spiny critters are smoked in a fire of coconuts and palm fronds and then soaked in saltwater, and if you are either desperately marooned on some remote island or just trying to be nice to the local residents you just met who believe the urchin's slimy, salty core is a delicacy that hospitality requires be shared and graciousness demands be appreciated.

And, more relevant to the work we share that I tried unsuccessfully to tune out for these four days, I learned ...

What you see in the ocean is distorted until you put on your goggles and get beneath the surface of the water. Getting beneath the surface of things is necessary for clear vision.

What you see first is likely to be the flashy fish, while the greater significance is observed more slowly in what appears to be their inanimate habitats, which turn out to be alive with movement if you wait and watch for it. Patience is necessary for clear vision.

The wavy six-inch line of purple coral was really the lips of a large clam that actually separate a fraction of an inch every minute or so to take in the nourishment of the sea. The brown stump below it was really a sea cucumber that actually moves an inch or two a day to vacuum the ocean floor. I saw none of this until I got beneath the surface, and waited.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.