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Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

My Privilege

June 29, 2018

The National Federation of State High School Associations is at this moment conducting its 99th Annual Summer Meeting in Chicago, the city where the organization was born almost a century ago.

For all but seven months of the past 62 of these 99 years, there has been a John Roberts as one of the NFHS member state association executives – my dad in Wisconsin for nearly 30 years, and I in Michigan for 32.

I attended my first NFHS Summer Meeting when I was eight years old. Five of us in an un-air-conditioned family sedan drove nearly the full length of US Highway 41 from Wisconsin to Miami Beach at the southern tip of Florida.

My younger sister learned to swim there. My older sister found a boyfriend there. And I guess I discovered my life’s work there.

A life’s work from which I will retire this summer.

Including those on the job today, there have been just 324 individuals who have ever served as full-time chief executives of the NFHS member high school associations. Just 324 who appreciate the pressures and the opportunities of this work the way my dad and I have.

These jobs are precious gifts and a rich blessing ... unusually rare opportunities to serve and influence students, schools and society.

For years I’ve concluded most of my correspondence with the phrase, “It’s a privilege to serve you.” I’ve meant it.