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Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Mountaintop Experience

May 15, 2018

Thinking that I’m younger than my almost 70 years, many people assume that I have another job lined up after my retirement in August. My response has been that if I needed or wanted to work full time, I would not leave the employment of the Michigan High School Athletic Association. It’s the best job – at least for me – in America.

Strong staff, supportive board, comfortable conditions, good benefits and – most of all – great mission. I’ve been at the top of the mountain; why would I ever go anywhere else?

And speaking of mountains ...

I depart for Peru next week to hike the Inca Trail. It’s not a long trek – 31 miles over four days – but there’s thousands of feet of up and down to deal with at very high altitude.

For a brief time I’ll be trading one mountaintop experience – serving the MHSAA – for another – hiking to Machu Picchu.