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Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

An Extraordinary Choice

May 11, 2018

A decade and a half ago when there was a vacancy on the staff of the Michigan High School Athletic Association, my colleague Randy Allen mentioned that I should take a look at an impressive young guy from southwest Michigan. A guy I had never met, or even heard of. A 29-year-old by the name of Mark Uyl.

I did take a look, and a second, and a third. Given his youth, I realized this might be the first person I would hire who not only would outlast me on the MHSAA staff, but who also would be both youthful enough and experienced enough to lead the MHSAA after me.

When, at the conclusion of the Representative Council’s spring meeting on Monday, MHSAA President Scott Grimes announced the selection of Mark Uyl to be the next MHSAA executive director, he said, “It was the easiest decision of the weekend.”

I consider the assembly of an outstanding MHSAA staff, and the swift succession of Mark Uyl to executive director, to be among the most significant contributions of my turn to lead the MHSAA.

Mark has the philosophy, people skills and practical knowledge of local school sports that made him the obvious choice. His connections and communication skills make him an extraordinary choice. He will do great things during his turn to lead this extraordinary organization.