Staying Alive
June 9, 2015
It has been said by others more clever with a phrase than I am, “Travel has its dangers, but routine can be deadly.”
World travel is something I'm passionate about and it has added adventure and perspective that have enriched my existence; but I do not dare pontificate on how other people choose to live their personal lives. That's each person's personal business and none of mine.
However, at this stage in my career, I do feel comfortable suggesting that this travel metaphor is a healthy way to think about one's professional life, and a productive way to nurture the life of organizations. Many executives and their boards may get too comfortable with routine, emphasizing risk management more than innovation, reducing the chances of failure and criticism rather than seeking the adventure of new ways of thinking and acting that could lead to new ways of serving.
I say, with massive respect for the traditional core values of school sports, that fear of doing big, untested things – risky adventures – has caused school sports organizations to miss opportunities for so many years that they have become close to irrelevant in the youth sports experience of this country. We have failed to travel, or taken such safe trips that we are dying rather than thriving on behalf of students, their schools and our society.
For the past half-dozen years, and especially in 2015-16, the MHSAA is in a traveling mode. In doing so, we add some danger to our lives, but at least we stay alive. In fact, we may never, ever have been as vibrant as we are right now.
In Others’ Words
August 22, 2014
I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.
The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.
Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.
It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.
This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...
- Out-of-season coaching rules
- Junior high/middle school programming
- Health and safety mandates